I’m a results-driven Social Media Professional with 4+ years’ experience building and scaling the digital presence of a niche B2B media platform serving creative industry professionals across Africa and the diaspora. I led the development of multi-platform social media channels (Instagram, TikTok, X/Twitter) from inception, managing a distributed team of collaborators to deliver consistent, event-responsive content aligned with global industry cycles. I’ve implemented social-led content strategies that contributed to sustained audience growth, improved website traffic, and increased newsletter subscriptions. I’m experienced in community building through digital information products, campaign planning, and performance-driven editorial calendars that supported inbound partnership requests and strengthened brand position within a professional audience segment.

Ikeade Oria de

I’m a results-driven Social Media Professional with 4+ years’ experience building and scaling the digital presence of a niche B2B media platform serving creative industry professionals across Africa and the diaspora. I led the development of multi-platform social media channels (Instagram, TikTok, X/Twitter) from inception, managing a distributed team of collaborators to deliver consistent, event-responsive content aligned with global industry cycles. I’ve implemented social-led content strategies that contributed to sustained audience growth, improved website traffic, and increased newsletter subscriptions. I’m experienced in community building through digital information products, campaign planning, and performance-driven editorial calendars that supported inbound partnership requests and strengthened brand position within a professional audience segment.

Available to hire

I’m a results-driven Social Media Professional with 4+ years’ experience building and scaling the digital presence of a niche B2B media platform serving creative industry professionals across Africa and the diaspora. I led the development of multi-platform social media channels (Instagram, TikTok, X/Twitter) from inception, managing a distributed team of collaborators to deliver consistent, event-responsive content aligned with global industry cycles. I’ve implemented social-led content strategies that contributed to sustained audience growth, improved website traffic, and increased newsletter subscriptions. I’m experienced in community building through digital information products, campaign planning, and performance-driven editorial calendars that supported inbound partnership requests and strengthened brand position within a professional audience segment.

See more

Language

English
Fluent
German
Advanced

Work Experience

Social Media Lead at What Kept Me Up - Digital Media Platform
September 1, 2021 - Present
Led the development of multi-channel social media presence (Instagram, TikTok, X/Twitter, YouTube) from inception, managing a distributed team of collaborators to deliver consistent, event-responsive content aligned with global industry cycles. Implemented social-led content strategies that contributed to sustained audience growth, improved website traffic, and increased newsletter subscriptions. Produced and coordinated multi-format video content (interviews, trailers, and original series) generating 500,000+ YouTube views and 9,000+ watch hours. Planned and managed editorial and social content calendars aligned with key cultural moments and industry events to maximize reach and engagement. Monitored platform trends and audience behavior to identify emerging formats and optimize content performance. Collaborated with external creators, contributors, and partners to develop engaging content and expand audience reach. Analyzed social media metrics to inform content strategy and optimiza
Social Media Manager at POISON GmbH
March 1, 2021 - August 31, 2021
Supported marketing and promotional activities by assisting with digital content creation and social media updates. Coordinated communication between production teams, sponsors, and partners during project pre-production stages. Assisted with editing and quality control of promotional materials to ensure consistency and clarity. Produced social media captions and promotional copy for online campaigns.

Education

Bachelor of Arts in North American Studies at Freie Universität Berlin
January 11, 2030 - March 19, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet