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Hi, I’m Mohammad Anwar Pasha, a results-driven Paid Media & Analytics Strategist with 4 years of experience managing multi-channel advertising budgets exceeding $1M annually and partnering with over 40 brands worldwide. I have a proven track record of achieving 3x–6.2x ROAS while scaling eCommerce, SaaS, healthcare, education, finance, automotive, real estate, and B2B businesses. I design AI-powered automation workflows—such as voice agents, AI-powered review responders, and campaign reporting systems—to improve efficiency and reduce repetitive work. I bring leadership, funnel strategy, and cross-platform optimization expertise across Google, Meta, LinkedIn, and TikTok. Portfolio: _Website not available. Sign in: https://www.twine.net/signup_…Hi, I’m Mohammad Anwar Pasha, a results-driven Paid Media & Analytics Strategist with 4 years of experience managing multi-channel advertising budgets exceeding $1M annually and partnering with over 40 brands worldwide. I have a proven track record of achieving 3x–6.2x ROAS while scaling eCommerce, SaaS, healthcare, education, finance, automotive, real estate, and B2B businesses. I design AI-powered automation workflows—such as voice agents, AI-powered review responders, and campaign reporting systems—to improve efficiency and reduce repetitive work. I bring leadership, funnel strategy, and cross-platform optimization expertise across Google, Meta, LinkedIn, and TikTok. Portfolio: _Website not available. Sign in: https://www.twine.net/signup_

Mohammad Anwar Pasha

Marketing Strategist, Performance Marketer, Digital Marketer, +2

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Hi, I’m Mohammad Anwar Pasha, a results-driven Paid Media & Analytics Strategist with 4 years of experience managing multi-channel advertising budgets exceeding $1M annually and partnering with over 40 brands worldwide. I have a proven track record of achieving 3x–6.2x ROAS while scaling eCommerce, SaaS, healthcare, education, finance, automotive, real estate, and B2B businesses. I design AI-powered automation workflows—such as voice agents, AI-powered review responders, and campaign reporting systems—to improve efficiency and reduce repetitive work. I bring leadership, funnel strategy, and cross-platform optimization expertise across Google, Meta, LinkedIn, and TikTok. Portfolio: _Website not available. Sign in: https://www.twine.net/signup_…Hi, I’m Mohammad Anwar Pasha, a results-driven Paid Media & Analytics Strategist with 4 years of experience managing multi-channel advertising budgets exceeding $1M annually and partnering with over 40 brands worldwide. I have a proven track record of achieving 3x–6.2x ROAS while scaling eCommerce, SaaS, healthcare, education, finance, automotive, real estate, and B2B businesses. I design AI-powered automation workflows—such as voice agents, AI-powered review responders, and campaign reporting systems—to improve efficiency and reduce repetitive work. I bring leadership, funnel strategy, and cross-platform optimization expertise across Google, Meta, LinkedIn, and TikTok. Portfolio: _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

Hi, I’m Mohammad Anwar Pasha, a results-driven Paid Media & Analytics Strategist with 4 years of experience managing multi-channel advertising budgets exceeding $1M annually and partnering with over 40 brands worldwide. I have a proven track record of achieving 3x–6.2x ROAS while scaling eCommerce, SaaS, healthcare, education, finance, automotive, real estate, and B2B businesses.

I design AI-powered automation workflows—such as voice agents, AI-powered review responders, and campaign reporting systems—to improve efficiency and reduce repetitive work. I bring leadership, funnel strategy, and cross-platform optimization expertise across Google, Meta, LinkedIn, and TikTok. Portfolio: Website not available. Sign in: https://www.twine.net/signup

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Paid Ads Specialist at Punjabi Chaap Corner

January 1, 2025 - Present

Managed and optimized Google, Meta, TikTok, Snapchat, and YouTube ad campaigns to drive online food delivery orders and in-store sales, achieving a 35% increase in overall conversions and reducing the cost per order by 50% within 3 months. Developed full-funnel strategies with localized targeting and high-intent keywords; performed A/B testing to improve CTR and ad relevance; scaled franchise lead-generation campaigns across Canada and the USA; built AI-powered automation including voice order agents, automated Google Review responders, and performance dashboards, reducing manual workload by 70%.

Marketing & Sales Associate at SM Home Mattress & Furniture

March 1, 2024 - December 1, 2024

Planned and managed Google Search, Shopping, Meta, and TikTok campaigns to increase in-store foot traffic and online sales for home furniture products. Optimized product feeds and performance campaigns, achieving a 6.2x ROAS and driving consistent month-over-month revenue growth. Conducted A/B testing on creatives, landing pages, and keyword variations, boosting conversion rates by 32%. Reduced customer acquisition costs by 27% through bid optimization and improved ad relevance. Built automated Looker Studio dashboards for real-time performance tracking and sales insights. Created and optimized Facebook Marketplace listings to capture local buyer intent, generating incremental leads and store visits.

Senior Digital Marketing Analyst at MULTIPLIER SOLUTIONS

June 1, 2022 - March 1, 2023

Managed over $115K in monthly ad spend across 8 clients (including Manipal Hospitals). Designed and implemented full-funnel digital strategies, driving a 41% increase in patient inquiries. Led and mentored a 5-member marketing team, built automated performance dashboards in Looker Studio, and collaborated with creative and web teams to enhance ad messaging, landing page UX, and conversion tracking accuracy.

Performance Analyst at 3DM

June 1, 2021 - June 1, 2022

Managed digital campaigns for real estate, SaaS, eCommerce, fashion, healthcare, and finance brands; oversaw a $60K+ monthly ad budget for a major real estate client, generating over $1.8M in attributable revenue through full-funnel optimization. Led a 3-member ad operations team, improving collaboration and campaign efficiency across search, social, and display channels. Conducted advanced audience segmentation and retargeting strategies, increasing lead-to-sale conversion rates by 22%.

Co-Founder at HomeXRepair

September 1, 2020 - May 1, 2021

Scaled a home appliance repair startup to 22,000+ customers within 7 months through performance marketing and operational efficiency. Designed and executed digital advertising campaigns across Google and Facebook, reducing cost per acquisition by 40%. Led a 7-member team across operations, marketing, and sales to drive growth and deliver exceptional customer experience.

Digital Marketing Internship at DDIP

January 1, 2021 - April 1, 2021

Supported campaign setup and optimization for paid ads focused on improving CTR and lead quality. Conducted market and competitor research to identify targeting opportunities and enhance campaign performance. Gained hands-on experience in performance analysis, ad copy testing, and conversion tracking.