Mohammad Anwar Pasha

Managed and optimized Google, Meta, TikTok, Snapchat, and YouTube ad campaigns to drive online food delivery orders and in-store sales, achieving a 35% increase in overall conversions and reducing the cost per order by 50% within 3 months. Developed full-funnel strategies with localized targeting and high-intent keywords; performed A/B testing to improve CTR and ad relevance; scaled franchise lead-generation campaigns across Canada and the USA; built AI-powered automation including voice order agents, automated Google Review responders, and performance dashboards, reducing manual workload by 70%.

Planned and managed Google Search, Shopping, Meta, and TikTok campaigns to increase in-store foot traffic and online sales for home furniture products. Optimized product feeds and performance campaigns, achieving a 6.2x ROAS and driving consistent month-over-month revenue growth. Conducted A/B testing on creatives, landing pages, and keyword variations, boosting conversion rates by 32%. Reduced customer acquisition costs by 27% through bid optimization and improved ad relevance. Built automated Looker Studio dashboards for real-time performance tracking and sales insights. Created and optimized Facebook Marketplace listings to capture local buyer intent, generating incremental leads and store visits.

Managed over $115K in monthly ad spend across 8 clients (including Manipal Hospitals). Designed and implemented full-funnel digital strategies, driving a 41% increase in patient inquiries. Led and mentored a 5-member marketing team, built automated performance dashboards in Looker Studio, and collaborated with creative and web teams to enhance ad messaging, landing page UX, and conversion tracking accuracy.