I’m a marketing and brand strategy leader who has spent nearly two decades at the intersection of creativity, digital experience, and business growth. My background spans creative direction, content strategy, UX, campaign development, and cross-functional leadership—but the through-line has always been the same: building brands that move people and deliver measurable results. I’ve led large-scale rebrands, website relaunches, editorial and social content ecosystems, and integrated marketing campaigns that have driven engagement, increased conversion, and modernized the way organizations communicate. I work closely with executive teams to turn insights into strategy, strategy into storytelling, and storytelling into business impact. What sets me apart is the ability to blend creative vision with data, operational efficiency, and a high-performance leadership style that elevates teams. Whether shaping brand identity, architecting marketing campaigns, or leading digital transformation, I bring a holistic approach that’s rooted in clarity, collaboration, and measurable outcomes.

Lorenzo Gordon

I’m a marketing and brand strategy leader who has spent nearly two decades at the intersection of creativity, digital experience, and business growth. My background spans creative direction, content strategy, UX, campaign development, and cross-functional leadership—but the through-line has always been the same: building brands that move people and deliver measurable results. I’ve led large-scale rebrands, website relaunches, editorial and social content ecosystems, and integrated marketing campaigns that have driven engagement, increased conversion, and modernized the way organizations communicate. I work closely with executive teams to turn insights into strategy, strategy into storytelling, and storytelling into business impact. What sets me apart is the ability to blend creative vision with data, operational efficiency, and a high-performance leadership style that elevates teams. Whether shaping brand identity, architecting marketing campaigns, or leading digital transformation, I bring a holistic approach that’s rooted in clarity, collaboration, and measurable outcomes.

Available to hire

I’m a marketing and brand strategy leader who has spent nearly two decades at the intersection of creativity, digital experience, and business growth. My background spans creative direction, content strategy, UX, campaign development, and cross-functional leadership—but the through-line has always been the same: building brands that move people and deliver measurable results.

I’ve led large-scale rebrands, website relaunches, editorial and social content ecosystems, and integrated marketing campaigns that have driven engagement, increased conversion, and modernized the way organizations communicate. I work closely with executive teams to turn insights into strategy, strategy into storytelling, and storytelling into business impact.

What sets me apart is the ability to blend creative vision with data, operational efficiency, and a high-performance leadership style that elevates teams. Whether shaping brand identity, architecting marketing campaigns, or leading digital transformation, I bring a holistic approach that’s rooted in clarity, collaboration, and measurable outcomes.

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Language

English
Fluent

Work Experience

Creative Director, Brand & Marketing Strategy Lead at Crisis Text Line
April 1, 2024 - Present
Lead organizational brand strategy, marketing creative direction, and cross-channel content frameworks powering national awareness and user growth. Partner with the executive team to define go-to-market strategy, refine messaging architecture, and align communication with engagement and volunteer recruitment goals. Directed a full website and brand redesign that increased volunteer recruitment by 8%, boosted conversion to 13.4%, and drove a 28% increase in site traffic within the first quarter through SEO and UX improvements. Manage in-house and external creative teams; architect scalable content and marketing operations leveraging AI to increase workflow efficiency and output speed. Lead multi-channel campaign development including social, digital, editorial, and partnerships—ensuring creative alignment with marketing KPIs.
Creative Director, Marketing Strategy Lead at Black Digital
March 1, 2023 - April 1, 2024
Led brand and marketing strategy across a multi-client portfolio spanning non-profit, government, and enterprise sectors. Developed messaging, content strategy, UX direction, and brand frameworks to strengthen acquisition, engagement, and digital conversion. Partnered with client leadership on marketing roadmaps, audience insights, and creative execution supporting full-funnel campaign objectives. Built and managed a multidisciplinary team; introduced scalable workflows and improved operational efficiency. Integrated analytics-informed design and modern tools to strengthen client campaign performance and digital presence.
Art Director, Brand Experience Lead at Sportico
January 1, 2022 - March 1, 2023
Directed visual and experiential strategy for a major sports business media brand across editorial, digital, and high-profile event properties. Collaborated closely with marketing and editorial leadership to shape brand positioning and high-impact visual content driving audience growth. Designed full brand ecosystems for flagship events supporting sponsorship goals, revenue targets, and content distribution. Managed high-volume asset development and multi-channel delivery with consistent quality, speed, and brand alignment.
Production Director, Digital Product Experience at Perception
February 1, 2020 - January 1, 2022
Led digital product experience strategy for automotive and tech clients, shaping future-focused HMI/UX systems for GM and Ford. Executed UX workflows, prototypes, and UI frameworks aligned to product roadmaps and customer experience goals. Managed cross-disciplinary collaboration with product, engineering, and leadership stakeholders.
Design Studio Manager, Lead Packaging Designer at Williams Lea Tag
November 1, 2013 - January 1, 2020
Managed global packaging initiatives for top consumer brands including Revlon, Elizabeth Arden, and Google; led studio operations and talent development. Oversaw packaging design across multiple markets, maintaining brand consistency and timely delivery while optimizing studio processes.
Designer, Packaging at Hudson Yards
August 1, 2012 - November 1, 2013
Contributed packaging design work for Hudson Yards project initiatives, focusing on brand-aligned packaging aesthetics and production considerations.
Designer, Pharma Packaging at Covidien (Medtronic)
May 1, 2010 - August 1, 2012
Designed pharma packaging solutions with attention to regulatory compliance, usability, and brand integrity for healthcare products.

Education

B.S. at Johnson & Wales University
January 11, 2030 - March 19, 2026
A.S. at Johnson & Wales University
January 11, 2030 - March 19, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Non-Profit Organization, Consumer Goods, Professional Services, Government