Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Creative, results-driven brand and marketing leader with 19+ years of experience building full-funnel strategies and translating insights into campaigns that drive measurable audience growth and engagement. Proven track record partnering with executive stakeholders to modernize brand positioning and improve conversion performance across digital, editorial, product, and social channels. Leads integrated creative and content operations with strong UX/CX and data-informed design thinking—delivering brand relaunches, SEO-focused website redesigns, and scalable workflows that increase output speed and efficiency. Experienced managing multidisciplinary teams, budgets, and cross-functional partnerships to grow brand equity and long-term impact.…Creative, results-driven brand and marketing leader with 19+ years of experience building full-funnel strategies and translating insights into campaigns that drive measurable audience growth and engagement. Proven track record partnering with executive stakeholders to modernize brand positioning and improve conversion performance across digital, editorial, product, and social channels. Leads integrated creative and content operations with strong UX/CX and data-informed design thinking—delivering brand relaunches, SEO-focused website redesigns, and scalable workflows that increase output speed and efficiency. Experienced managing multidisciplinary teams, budgets, and cross-functional partnerships to grow brand equity and long-term impact.

Lorenzo Gordon

Creative Director, Brand Strategist, Art Director, +6





Creative, results-driven brand and marketing leader with 19+ years of experience building full-funnel strategies and translating insights into campaigns that drive measurable audience growth and engagement. Proven track record partnering with executive stakeholders to modernize brand positioning and improve conversion performance across digital, editorial, product, and social channels. Leads integrated creative and content operations with strong UX/CX and data-informed design thinking—delivering brand relaunches, SEO-focused website redesigns, and scalable workflows that increase output speed and efficiency. Experienced managing multidisciplinary teams, budgets, and cross-functional partnerships to grow brand equity and long-term impact.…Creative, results-driven brand and marketing leader with 19+ years of experience building full-funnel strategies and translating insights into campaigns that drive measurable audience growth and engagement. Proven track record partnering with executive stakeholders to modernize brand positioning and improve conversion performance across digital, editorial, product, and social channels. Leads integrated creative and content operations with strong UX/CX and data-informed design thinking—delivering brand relaunches, SEO-focused website redesigns, and scalable workflows that increase output speed and efficiency. Experienced managing multidisciplinary teams, budgets, and cross-functional partnerships to grow brand equity and long-term impact.

Available to hire

Creative, results-driven brand and marketing leader with 19+ years of experience building full-funnel strategies and translating insights into campaigns that drive measurable audience growth and engagement. Proven track record partnering with executive stakeholders to modernize brand positioning and improve conversion performance across digital, editorial, product, and social channels.

Leads integrated creative and content operations with strong UX/CX and data-informed design thinking—delivering brand relaunches, SEO-focused website redesigns, and scalable workflows that increase output speed and efficiency. Experienced managing multidisciplinary teams, budgets, and cross-functional partnerships to grow brand equity and long-term impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Creative Director Brand & Marketing Strategy Lead at Crisis Text Line

April 1, 2024 - Present

In-house creative director leading organizational brand strategy, marketing creative direction, and cross-channel content frameworks to support national awareness and user/volunteer recruitment growth. Partner with executives to define go-to-market strategy, refine messaging architecture, and align communication with engagement and volunteer recruitment goals. Directed a full website and brand redesign resulting in 8% higher volunteer recruitment, 13.4% conversion, and a 28% increase in site traffic in the first quarter via SEO and UX improvements. Manage in-house and external creative teams; architect scalable content and marketing operations leveraging AI for workflow efficiency. Lead multi-channel campaigns across social, digital, editorial, and partnerships with alignment to marketing KPIs.

Crisis Text Line - Creative Director, Brand & Marketing Strategy Lead at Crisis Text Line

April 1, 2024 - Present

In-house creative director leading organizational brand strategy, marketing creative direction, and cross-channel content frameworks to support national awareness and user/volunteer growth. Partnered with executives to define go-to-market strategy, refine messaging architecture, and align communications to engagement and volunteer recruitment goals. Directed a full website and brand redesign improving volunteer recruitment by 8%, increasing conversion to 13.4%, and driving a 28% rise in site traffic in the first quarter via SEO and UX improvements. Managed in-house and external creative teams and architected scalable content and marketing operations leveraging AI to increase workflow efficiency and output speed. Led multi-channel campaign development across social, digital, editorial, and partnerships while maintaining alignment to marketing KPIs.

Creative Director, Brand & Marketing Strategy Lead at Crisis Text Line

April 1, 2024 - Present

Lead organizational brand strategy, marketing creative direction, and cross-channel content frameworks powering national awareness and user growth. Partner with the executive team to define go-to-market strategy, refine messaging architecture, and align communication with engagement and volunteer recruitment goals. Directed a full website and brand redesign that increased volunteer recruitment by 8%, boosted conversion to 13.4%, and drove a 28% increase in site traffic within the first quarter through SEO and UX improvements. Manage in-house and external creative teams; architect scalable content and marketing operations leveraging AI to increase workflow efficiency and output speed. Lead multi-channel campaign development including social, digital, editorial, and partnerships—ensuring creative alignment with marketing KPIs.

Creative Director at Black Digital

March 1, 2023 - November 1, 2024

Agency creative director leading brand and marketing strategy across a multi-client portfolio spanning nonprofit, government, and enterprise sectors. Developed messaging, content strategy, UX direction, and brand frameworks to strengthen acquisition, engagement, and digital conversion. Partnered with client leadership on marketing roadmaps, audience insights, and creative execution supporting full-funnel campaign objectives. Built and managed a multidisciplinary team, introduced scalable workflows, and improved operational efficiency. Integrated analytics-informed design and modern tools to strengthen client campaign performance and digital presence.

Creative Director, Marketing Strategy Lead at Black Digital

March 1, 2023 - April 1, 2024

Led brand and marketing strategy across a multi-client portfolio spanning non-profit, government, and enterprise sectors. Developed messaging, content strategy, UX direction, and brand frameworks to strengthen acquisition, engagement, and digital conversion. Partnered with client leadership on marketing roadmaps, audience insights, and creative execution supporting full-funnel campaign objectives. Built and managed a multidisciplinary team; introduced scalable workflows and improved operational efficiency. Integrated analytics-informed design and modern tools to strengthen client campaign performance and digital presence.

Art Director / Brand Experience Lead at Sportico

February 1, 2022 - December 31, 2025

In-house creative leader directing visual and experiential strategy for a major sports business media brand across editorial, digital, and high-profile event properties. Collaborated with marketing and editorial leadership to shape brand positioning and develop high-impact visual content driving audience growth. Designed full brand ecosystems for flagship events supporting sponsorship goals, revenue targets, and content distribution. Managed high-volume asset development and multi-channel delivery with consistent quality, speed, and brand alignment.

Art Director, Brand Experience Lead at Sportico

January 1, 2022 - March 1, 2023

Directed visual and experiential strategy for a major sports business media brand across editorial, digital, and high-profile event properties. Collaborated closely with marketing and editorial leadership to shape brand positioning and high-impact visual content driving audience growth. Designed full brand ecosystems for flagship events supporting sponsorship goals, revenue targets, and content distribution. Managed high-volume asset development and multi-channel delivery with consistent quality, speed, and brand alignment.

Production Director, Digital Product Experience at Perception

February 1, 2020 - January 1, 2022

Led digital product experience strategy for automotive and tech clients, shaping future-focused HMI/UX systems for GM and Ford. Executed UX workflows, prototypes, and UI frameworks aligned to product roadmaps and customer experience goals. Managed cross-disciplinary collaboration with product, engineering, and leadership stakeholders.

Design Studio Manager / Lead Packaging Designer at Williams Lea Tag

November 1, 2013 - January 31, 2020

Managed global packaging initiatives for top consumer brands including Revlon, Elizabeth Arden, and Google. Led creative studio operations and talent development while overseeing packaging design direction and delivery across international initiatives.

Design Studio Manager, Lead Packaging Designer at Williams Lea Tag

November 1, 2013 - January 1, 2020

Managed global packaging initiatives for top consumer brands including Revlon, Elizabeth Arden, and Google; led studio operations and talent development. Oversaw packaging design across multiple markets, maintaining brand consistency and timely delivery while optimizing studio processes.

Designer, Packaging at Hudson Yards

August 1, 2012 - November 1, 2013

Contributed packaging design work for Hudson Yards project initiatives, focusing on brand-aligned packaging aesthetics and production considerations.

Designer, Pharma Packaging at Covidien (Medtronic)

May 1, 2010 - August 1, 2012

Designed pharma packaging solutions with attention to regulatory compliance, usability, and brand integrity for healthcare products.