Abby Merz

Language

English
Fluent

Work Experience

Freelance Designer at abbymerz.com
May 1, 2024 - Present
Presentation and document design, web design, email design, and print design.
Lead Designer at SquadTrip
May 1, 2023 - May 1, 2024
Planned and executed the strategic redesign of the website and managed SEO and ad campaigns that led to a 3x increase in page views, 2x higher search position, and 4x increase in SEO impressions. Strategically redesigned the website visuals and messaging, and developed site content for SEO and ad campaigns. Designed and wrote 40+ emails for marketing, product updates, and newsletters; increased open and click rates. Created visually captivating product images and instructional videos; reduced customer support requests.
Brand & Web Designer at Mursik
February 1, 2023 - May 1, 2023
Developed the dynamic brand identity system, bilingual websites, graphics, flyers, and social media content for the new dual Mursik brands for skincare imports (Mursik Imports) and immigration services (Mursik General Services).
Designer & Video Editor at NextThought
November 1, 2022 - May 1, 2023
Crafted visual elements including layout, typography, color, illustrations, image treatments, and graphics, and edited footage for educational videos for students K-12, including several series for Chegg.
Visual Designer at A-B Partners (Agency)
July 1, 2021 - August 1, 2022
Directed and developed campaign content across mediums for major non-profit clients including NARAL Pro-Choice America, Majority Action, Amnesty International, Equality Fund, Omidyar Network, Ultraviolet, and Luminate Europe. Responsible for motion design, creative direction, creative strategy, branding, web design, graphic design, and illustration.
Presentation Designer at INTULSA / Tulsa Innovation Labs
August 1, 2017 - April 1, 2024
Presentation design for innovation initiatives and communications.

Education

B.F.A. in Visual Communication at The University of Oklahoma
August 1, 2017 - May 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Non-Profit Organization