Abby Merz

Freelance Designer at abbymerz.com

Presentation and document design, web design, email design, and print design.

Lead Designer at SquadTrip

Planned and executed the strategic redesign of the website and managed SEO and ad campaigns that led to a 3x increase in page views, 2x higher search position, and 4x increase in SEO impressions. Strategically redesigned the website visuals and messaging, and developed site content for SEO and ad campaigns. Designed and wrote 40+ emails for marketing, product updates, and newsletters; increased open and click rates. Created visually captivating product images and instructional videos; reduced customer support requests.

Brand & Web Designer at Mursik

Developed the dynamic brand identity system, bilingual websites, graphics, flyers, and social media content for the new dual Mursik brands for skincare imports (Mursik Imports) and immigration services (Mursik General Services).

Designer & Video Editor at NextThought

Crafted visual elements including layout, typography, color, illustrations, image treatments, and graphics, and edited footage for educational videos for students K-12, including several series for Chegg.

Visual Designer at A-B Partners (Agency)

Directed and developed campaign content across mediums for major non-profit clients including NARAL Pro-Choice America, Majority Action, Amnesty International, Equality Fund, Omidyar Network, Ultraviolet, and Luminate Europe. Responsible for motion design, creative direction, creative strategy, branding, web design, graphic design, and illustration.