Zofia Szafrańska
I am a PR and Marketing professional based in Warsaw with hands-on experience managing client communications, events, media relations, and cross-market collaborations.
About
I am a PR and Marketing professional based in Warsaw with hands-on experience managing client communications, events, media relations, and cross-market collaborations. I thrive in fast-paced environments, drafting press materials in Polish and English, coordinating end-to-end campaigns, and building lasting media relationships for clients like Hebe, Philips, Empik, and Nu Skin. I enjoy turning ideas into executed plans, working with cross-functional teams, and driving creative outreach that resonates across audiences and markets.
Outside work, I love traveling and discovering new cultures, listening to music, engaging with theatre, staying active in sports, and following social media trends. I value curiosity, teamwork, and a proactive mindset to stay ahead in the dynamic world of media and digital marketing.
- 5 years' experience
- Joined March 2026
Skills· 3
Languages
- PolishFluent
- EnglishFluent
Industry experience
- Media & Entertainment
- Professional Services
- Software & Internet
- Travel & Hospitality
- Other
Work experience
Managed PR and communication activities for clients including Hebe, Versuni - Philips, Empik, and Nu Skin; coordinated end-to-end event projects for Hebe; drafted press releases and media materials in Polish and English; collaborated with Czech and Slovak teams daily; managed social media channels and created graphic content for LinkedIn and Instagram; coordinated PR send-outs; managed influencer collaborations; supported campaigns for Takeaway Food Delivery and Lorenz; built and maintained media relationships with Vogue Poland and Wysokie Obcasy.
Supported the organization of an event featuring international star Shaquille O'Neal; assisted with the Reebok x Ewa Chodakowska marketing campaign; cooperated with Kino Świat; maintained ongoing collaboration with a marketing agency; worked closely with media outlets such as Burda, Visteria, and Bauer; built and maintained media relationships, including personalized PR send-outs; participated in external industry meetings; used Jira, Confluence, and SAP; performed daily English-language work.
Managed the Common Courts Information Portal; coordinated outgoing correspondence; maintained the law firm's calendar and monitored procedural deadlines; prepared and maintained electronic case files; verified the accuracy of work schedules; maintained ongoing contact with courts; demonstrated attention to detail and proper document workflow and archiving.
Education
Certifications and awards
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