First and foremost I consider myself a marketer. Specifically I'm a digital strategist and I help companies and business executives take advantage of digital tactics to grow their business. This typically starts with setting a strategy and building a plan around specific results. That's what I do. What I love about my role is the opportunity to work across verticals and it’s my belief that this keeps my ideas fresh and enables me to offer unique insights to clients. Recently I've helped a client in the Food Industry develop a digital strategy to launch a new product. Another example was producing a Digital Marketing Blue Print for a Software company to grow their business by increasing their prospect database and generating leads.

Kristine McMahon

First and foremost I consider myself a marketer. Specifically I'm a digital strategist and I help companies and business executives take advantage of digital tactics to grow their business. This typically starts with setting a strategy and building a plan around specific results. That's what I do. What I love about my role is the opportunity to work across verticals and it’s my belief that this keeps my ideas fresh and enables me to offer unique insights to clients. Recently I've helped a client in the Food Industry develop a digital strategy to launch a new product. Another example was producing a Digital Marketing Blue Print for a Software company to grow their business by increasing their prospect database and generating leads.

Available to hire

First and foremost I consider myself a marketer.

Specifically I’m a digital strategist and I help companies and business executives take advantage of digital tactics to grow their business. This typically starts with setting a strategy and building a plan around specific results.

That’s what I do.

What I love about my role is the opportunity to work across verticals and it’s my belief that this keeps my ideas fresh and enables me to offer unique insights to clients. Recently I’ve helped a client in the Food Industry develop a digital strategy to launch a new product. Another example was producing a Digital Marketing Blue Print for a Software company to grow their business by increasing their prospect database and generating leads.

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Language

French
Advanced
Japanese
Beginner

Work Experience

Agency Director / Head of Operations at WSI Digital Marketing
January 1, 2017 - Present
Operationally focused leader transitioning from hands-on execution to high-level management. Led a transcontinental relocation from Dublin, Ireland to Canada in 2024; developed SOPs and internal workflows; managed a multidisciplinary team; owned client health and retention including Quarterly Business Reviews; enforced strict scope boundaries to protect margins and identified upsell opportunities.
Account Supervisor / Director at Response Innovations
January 1, 2004 - January 1, 2016
Managed multidisciplinary teams of 5-10 across client service, creative, studio, and production. Built new client relationships from pitch to execution; doubled monthly sales via strategic email and direct mail campaigns. Maintained budgets from $2K to $1M+ with ~10% variance; reduced cost-per-piece by 25% through production technologies. Ensured compliance for financial product booklets and lifestyle imagery; contributed to award-winning submissions (2015 ECHO Award).
Marketing Assistant (Internship) at McLaren McCann
January 1, 2003 - Present
Supported marketing campaigns and administrative tasks; assisted in client services and project coordination during internship.

Education

Bachelor of Business Marketing at University of Western Sydney
January 11, 2030 - March 20, 2026
Business Administrative Marketing at George Brown College
September 1, 2001 - June 30, 2003

Qualifications

Court Transcription Certificate
January 11, 2030 - March 20, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet