Kristine McMahon

Available to hire

First and foremost I consider myself a marketer. Specifically I'm a digital strategist and I help companies and business executives take advantage of digital tactics to grow their business.

About

First and foremost I consider myself a marketer.

Specifically I’m a digital strategist and I help companies and business executives take advantage of digital tactics to grow their business. This typically starts with setting a strategy and building a plan around specific results.

That’s what I do.

What I love about my role is the opportunity to work across verticals and it’s my belief that this keeps my ideas fresh and enables me to offer unique insights to clients. Recently I’ve helped a client in the Food Industry develop a digital strategy to launch a new product. Another example was producing a Digital Marketing Blue Print for a Software company to grow their business by increasing their prospect database and generating leads.

  • 23 years' experience
  • Joined March 2026

Languages

  • FrenchAdvanced
  • JapaneseBeginner

Industry experience

  • Media & Entertainment
  • Professional Services
  • Software & Internet

More experts in Kincardine, Canada

Work experience

Agency Director / Head of Operations · WSI Digital MarketingJan 2017 – Present · 9 yrs 11 mos

Operationally focused leader transitioning from hands-on execution to high-level management. Led a transcontinental relocation from Dublin, Ireland to Canada in 2024; developed SOPs and internal workflows; managed a multidisciplinary team; owned client health and retention including Quarterly Business Reviews; enforced strict scope boundaries to protect margins and identified upsell opportunities.

Account Supervisor / Director · Response InnovationsJan 2004 – Jan 2016 · 12 yrs 1 mo

Managed multidisciplinary teams of 5-10 across client service, creative, studio, and production. Built new client relationships from pitch to execution; doubled monthly sales via strategic email and direct mail campaigns. Maintained budgets from $2K to $1M+ with ~10% variance; reduced cost-per-piece by 25% through production technologies. Ensured compliance for financial product booklets and lifestyle imagery; contributed to award-winning submissions (2015 ECHO Award).

Marketing Assistant (Internship) · McLaren McCannJan 2003 – Present · 23 yrs 11 mos

Supported marketing campaigns and administrative tasks; assisted in client services and project coordination during internship.

Education

Bachelor of Business Marketing · University of Western Sydney2030 – 2026
Business Administrative Marketing · George Brown College2001 – 2003

Certifications and awards

Court Transcription Certificate2030 – 2026

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