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I’m a senior marketing and commercial operations leader with over a decade of experience in FMCG and spirits, focusing on Montenegro and regional markets. I specialize in building multi-brand portfolios, channel strategies, ROI-driven HoReCa activations, and cross-functional execution across Sales, Marketing, Finance, and Trade. I’m skilled at budgeting, trade investments, key account negotiations, and stakeholder leadership, delivering measurable growth through data-informed decisions and strong partnerships. In every role I’ve led with clarity, accountability, and collaboration—from national campaigns to regional initiatives. I thrive on turning market insights into practical plans, optimizing spend, and coaching teams to perform at their best while building long-lasting relationships with trade partners and suppliers.…I’m a senior marketing and commercial operations leader with over a decade of experience in FMCG and spirits, focusing on Montenegro and regional markets. I specialize in building multi-brand portfolios, channel strategies, ROI-driven HoReCa activations, and cross-functional execution across Sales, Marketing, Finance, and Trade. I’m skilled at budgeting, trade investments, key account negotiations, and stakeholder leadership, delivering measurable growth through data-informed decisions and strong partnerships. In every role I’ve led with clarity, accountability, and collaboration—from national campaigns to regional initiatives. I thrive on turning market insights into practical plans, optimizing spend, and coaching teams to perform at their best while building long-lasting relationships with trade partners and suppliers.

Nemanja Pejović

Brand Strategist, Marketing Strategist, Project Manager, +2

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I’m a senior marketing and commercial operations leader with over a decade of experience in FMCG and spirits, focusing on Montenegro and regional markets. I specialize in building multi-brand portfolios, channel strategies, ROI-driven HoReCa activations, and cross-functional execution across Sales, Marketing, Finance, and Trade. I’m skilled at budgeting, trade investments, key account negotiations, and stakeholder leadership, delivering measurable growth through data-informed decisions and strong partnerships. In every role I’ve led with clarity, accountability, and collaboration—from national campaigns to regional initiatives. I thrive on turning market insights into practical plans, optimizing spend, and coaching teams to perform at their best while building long-lasting relationships with trade partners and suppliers.…I’m a senior marketing and commercial operations leader with over a decade of experience in FMCG and spirits, focusing on Montenegro and regional markets. I specialize in building multi-brand portfolios, channel strategies, ROI-driven HoReCa activations, and cross-functional execution across Sales, Marketing, Finance, and Trade. I’m skilled at budgeting, trade investments, key account negotiations, and stakeholder leadership, delivering measurable growth through data-informed decisions and strong partnerships. In every role I’ve led with clarity, accountability, and collaboration—from national campaigns to regional initiatives. I thrive on turning market insights into practical plans, optimizing spend, and coaching teams to perform at their best while building long-lasting relationships with trade partners and suppliers.

Available to hire

I’m a senior marketing and commercial operations leader with over a decade of experience in FMCG and spirits, focusing on Montenegro and regional markets. I specialize in building multi-brand portfolios, channel strategies, ROI-driven HoReCa activations, and cross-functional execution across Sales, Marketing, Finance, and Trade. I’m skilled at budgeting, trade investments, key account negotiations, and stakeholder leadership, delivering measurable growth through data-informed decisions and strong partnerships. In every role I’ve led with clarity, accountability, and collaboration—from national campaigns to regional initiatives. I thrive on turning market insights into practical plans, optimizing spend, and coaching teams to perform at their best while building long-lasting relationships with trade partners and suppliers.

Skills

Branding

CRM

Experience Level

Branding

Expert

CRM

Expert

Language

English

Fluent

Work Experience

Senior Manager, Commercial & Sales Operations at G3 Spirits Montenegro

May 1, 2024 - Present

Lead a 15-member cross-functional team (Marketing and Sales) to develop and execute Annual Commercial Plans and Annual Marketing/Brand Plans, align strategy and execution, and drive revenue, volume, profit, and market share targets across HoReCa, Retail, Wholesale, and Key Accounts. Implement structured forecasting, reporting, and performance management; deliver monthly/quarterly updates and corrective actions. Manage TradeX and trade investments across channels to optimize promo ROI and minimize leakage. Define commercial terms and lead negotiations with top Key Accounts (Retail: Voli, IDEA, Laković, Domaća Trgovina; Wholesale: top 40 partners) and suppliers. Lead HoReCa investment plans with ROI logic, overseeing spend above €250,000. Build national sales routes and CRM operations for 2,000+ outlets. Coordinate regional campaigns within G3 Spirits and manage end-to-end agency briefs and post-campaign evaluation. Maintain strong relationships with trade, marketing, and 3rd-party s

Brand Manager Local and Premium Brands at Molson Coors Montenegro

July 1, 2020 - April 30, 2024

Led strategic planning and execution for Molson Coors brands in Montenegro, aligning with annual operating plan (AOP) and media strategy. Managed end-to-end brand portfolio across 9 brands (local and international), including Nikšićko and Jelen beer with >50% market share, and international brands (Stella Artois, Bavaria, Leffe, Hoegaarden) with ~7% combined market share. Delivered integrated campaigns across ATL/BTL, POSM, events and sponsorships, PR, and packaging initiatives. Directed creative, media, and digital agencies—briefing, implementation, cost control, and performance reporting. Collaborated cross-functionally with Insights, Innovation, Media, Sales, Finance, Logistics, Legal, and Packaging; coordinated regional market activities. Led major initiatives such as packaging changes, VBI implementation, and national promotions, with regular performance reporting and market insights tracking.

Marketing & Sales Manager at Molson Coors Montenegro

November 1, 2017 - January 31, 2020

Led local marketing team and supported regional activities, owning brand management and corporate identity standards across all touchpoints. Coordinated integrated campaigns with Sales to drive sell-out across HoReCa, Retail, Wholesale. Managed full marketing budget, planning, allocation, and ROI control per brand/principal. Monitored ON/OFF trade investments for efficiency and compliance; managed CRM software for segmentation and activations. Planned online and print campaigns; developed materials with design/print agencies; led agency pitches and briefs; ensured on-time delivery. Delivered structured performance reporting for campaigns, investments, KPIs, and stakeholder updates.

Brand Manager at Brown Forman / William Grant and Sons

January 1, 2015 - December 31, 2017

Developed and executed local brand plans and strategies aligned with commercial goals. Worked closely with Sales on customer strategies and presented plans to management and internal teams. Identified new marketing opportunities and represented brands at key trade events. Planned and delivered promotions, activations, and events with performance reporting. Managed annual budgets with principals, ensuring cost-efficient investment allocation. Built strong stakeholder relationships and delivered brand-aligned marketing materials. Delivered wine & spirits education in trade channels and supported website maintenance.

Marketing & Sales Manager

November 1, 2011 - January 31, 2015

Planned and developed marketing campaigns and marketing strategy; implemented marketing plans with effective budget utilization. Maintained ATL media relationships and alignment with Sales. Managed regular website updates and print advertising production. Monitored and analyzed electronic and print media performance.

Public Notary Office Administrator at Public Notary Office

January 1, 2010 - November 30, 2013

Legal counseling clients in the area of the transfer ownership of real estate. Cooperation with state authorities, banks and other institutions. Verification of signatures and copies of documents of various types. Comply with all state requirements. Keep a journal and archive of all notarial acts.