Nemanja Pejović

Lead a 15-member cross-functional team (Marketing and Sales) to develop and execute Annual Commercial Plans and Annual Marketing/Brand Plans, align strategy and execution, and drive revenue, volume, profit, and market share targets across HoReCa, Retail, Wholesale, and Key Accounts. Implement structured forecasting, reporting, and performance management; deliver monthly/quarterly updates and corrective actions. Manage TradeX and trade investments across channels to optimize promo ROI and minimize leakage. Define commercial terms and lead negotiations with top Key Accounts (Retail: Voli, IDEA, Laković, Domaća Trgovina; Wholesale: top 40 partners) and suppliers. Lead HoReCa investment plans with ROI logic, overseeing spend above €250,000. Build national sales routes and CRM operations for 2,000+ outlets. Coordinate regional campaigns within G3 Spirits and manage end-to-end agency briefs and post-campaign evaluation. Maintain strong relationships with trade, marketing, and 3rd-party s

Led strategic planning and execution for Molson Coors brands in Montenegro, aligning with annual operating plan (AOP) and media strategy. Managed end-to-end brand portfolio across 9 brands (local and international), including Nikšićko and Jelen beer with >50% market share, and international brands (Stella Artois, Bavaria, Leffe, Hoegaarden) with ~7% combined market share. Delivered integrated campaigns across ATL/BTL, POSM, events and sponsorships, PR, and packaging initiatives. Directed creative, media, and digital agencies—briefing, implementation, cost control, and performance reporting. Collaborated cross-functionally with Insights, Innovation, Media, Sales, Finance, Logistics, Legal, and Packaging; coordinated regional market activities. Led major initiatives such as packaging changes, VBI implementation, and national promotions, with regular performance reporting and market insights tracking.

Led local marketing team and supported regional activities, owning brand management and corporate identity standards across all touchpoints. Coordinated integrated campaigns with Sales to drive sell-out across HoReCa, Retail, Wholesale. Managed full marketing budget, planning, allocation, and ROI control per brand/principal. Monitored ON/OFF trade investments for efficiency and compliance; managed CRM software for segmentation and activations. Planned online and print campaigns; developed materials with design/print agencies; led agency pitches and briefs; ensured on-time delivery. Delivered structured performance reporting for campaigns, investments, KPIs, and stakeholder updates.