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Freelance Marketing Strategist | Driving Growth, Acquisition & Brand Visibility I’m a marketing leader with 15+ years’ experience helping businesses turn strategy into measurable growth. I’ve built and scaled marketing functions from scratch, launched multi-channel campaigns, and driven consistent revenue uplift across SaaS, consultancy, and digital businesses. I specialise in: Marketing Strategy – defining ICPs, building go-to-market plans, and aligning marketing with revenue goals. Customer Acquisition – opening new channels (paid, social, digital) and optimising funnels for ROI. Social Media & Content – creating strategies that grow awareness, engagement, and leads. Campaigns & Promotions – designing and executing high-impact, multi-channel promotions. Performance & Analytics – using data to optimise campaigns and scale what works. At companies like Salesforce, Aptitude, and Amici, I’ve led teams, delivered 30–60% YoY pipeline growth, and influenced multi-million-pound opportunities. Now, I help businesses of all sizes develop clear strategies, run smarter campaigns, and unlock new revenue streams. If you need a hands-on partner who can craft strategy and execute campaigns that deliver real results, let’s connect.…Freelance Marketing Strategist | Driving Growth, Acquisition & Brand Visibility I’m a marketing leader with 15+ years’ experience helping businesses turn strategy into measurable growth. I’ve built and scaled marketing functions from scratch, launched multi-channel campaigns, and driven consistent revenue uplift across SaaS, consultancy, and digital businesses. I specialise in: Marketing Strategy – defining ICPs, building go-to-market plans, and aligning marketing with revenue goals. Customer Acquisition – opening new channels (paid, social, digital) and optimising funnels for ROI. Social Media & Content – creating strategies that grow awareness, engagement, and leads. Campaigns & Promotions – designing and executing high-impact, multi-channel promotions. Performance & Analytics – using data to optimise campaigns and scale what works. At companies like Salesforce, Aptitude, and Amici, I’ve led teams, delivered 30–60% YoY pipeline growth, and influenced multi-million-pound opportunities. Now, I help businesses of all sizes develop clear strategies, run smarter campaigns, and unlock new revenue streams. If you need a hands-on partner who can craft strategy and execute campaigns that deliver real results, let’s connect.

Ragini Taneja

Marketing Strategist, Brand Strategist, Content Strategist, +7

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Freelance Marketing Strategist | Driving Growth, Acquisition & Brand Visibility I’m a marketing leader with 15+ years’ experience helping businesses turn strategy into measurable growth. I’ve built and scaled marketing functions from scratch, launched multi-channel campaigns, and driven consistent revenue uplift across SaaS, consultancy, and digital businesses. I specialise in: Marketing Strategy – defining ICPs, building go-to-market plans, and aligning marketing with revenue goals. Customer Acquisition – opening new channels (paid, social, digital) and optimising funnels for ROI. Social Media & Content – creating strategies that grow awareness, engagement, and leads. Campaigns & Promotions – designing and executing high-impact, multi-channel promotions. Performance & Analytics – using data to optimise campaigns and scale what works. At companies like Salesforce, Aptitude, and Amici, I’ve led teams, delivered 30–60% YoY pipeline growth, and influenced multi-million-pound opportunities. Now, I help businesses of all sizes develop clear strategies, run smarter campaigns, and unlock new revenue streams. If you need a hands-on partner who can craft strategy and execute campaigns that deliver real results, let’s connect.…Freelance Marketing Strategist | Driving Growth, Acquisition & Brand Visibility I’m a marketing leader with 15+ years’ experience helping businesses turn strategy into measurable growth. I’ve built and scaled marketing functions from scratch, launched multi-channel campaigns, and driven consistent revenue uplift across SaaS, consultancy, and digital businesses. I specialise in: Marketing Strategy – defining ICPs, building go-to-market plans, and aligning marketing with revenue goals. Customer Acquisition – opening new channels (paid, social, digital) and optimising funnels for ROI. Social Media & Content – creating strategies that grow awareness, engagement, and leads. Campaigns & Promotions – designing and executing high-impact, multi-channel promotions. Performance & Analytics – using data to optimise campaigns and scale what works. At companies like Salesforce, Aptitude, and Amici, I’ve led teams, delivered 30–60% YoY pipeline growth, and influenced multi-million-pound opportunities. Now, I help businesses of all sizes develop clear strategies, run smarter campaigns, and unlock new revenue streams. If you need a hands-on partner who can craft strategy and execute campaigns that deliver real results, let’s connect.

Available to hire

London, United Kingdom

Freelance Marketing Strategist | Driving Growth, Acquisition & Brand Visibility

I’m a marketing leader with 15+ years’ experience helping businesses turn strategy into measurable growth. I’ve built and scaled marketing functions from scratch, launched multi-channel campaigns, and driven consistent revenue uplift across SaaS, consultancy, and digital businesses.

I specialise in:

Marketing Strategy – defining ICPs, building go-to-market plans, and aligning marketing with revenue goals.

Customer Acquisition – opening new channels (paid, social, digital) and optimising funnels for ROI.

Social Media & Content – creating strategies that grow awareness, engagement, and leads.

Campaigns & Promotions – designing and executing high-impact, multi-channel promotions.

Performance & Analytics – using data to optimise campaigns and scale what works.

At companies like Salesforce, Aptitude, and Amici, I’ve led teams, delivered 30–60% YoY pipeline growth, and influenced multi-million-pound opportunities. Now, I help businesses of all sizes develop clear strategies, run smarter campaigns, and unlock new revenue streams.

If you need a hands-on partner who can craft strategy and execute campaigns that deliver real results, let’s connect.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Global Marketing Director at Aptitude Software

September 1, 2024 - September 1, 2025

Partnered with sales, customer success, and senior stakeholders to define growth goals and shape GTM plans that accelerated pipeline. Delivered integrated, multi-channel campaigns (digital, events, content) driving 70% of pipeline and increasing opportunities by 60% YoY. Established Aptitude as a thought leader with a new content strategy and introduced ABM as a core strategy improving win rates and deal velocity. Led SDR function enhancement improving MQL to SAL conversion by 20%. Directed performance reporting with KPI dashboards for forecasting pipeline, deal velocity, and ROI to guide executive investment. Led a company rebrand refreshing positioning and visual identity and managed a high-performing marketing team across multiple disciplines and geographies.

Marketing Director at Amici

September 1, 2024 - Present

Built the company’s first marketing function, growing from a solo marketer to a team of three and securing marketing’s seat at the commercial table. Managed the business development function, aligning outbound with marketing and sales to deliver 30% of pipeline from outbound. Led a full rebrand, developing a differentiated value proposition and modernised brand and visual identity. Launched multi-channel and ABM campaigns (upsell, referral, new business) that drove 30% YoY pipeline growth. Redesigned GTM strategy to expand TAM through ICPs, persona definition, voice-of-customer research, competitor analysis, and positioning. Built a high-performing content engine delivering full-funnel content and introduced marketing automation for scalable campaigns and lead nurturing.

Head of UKI and EMEA, Digital Channels at Salesforce

January 31, 2022 - September 1, 2025

Directed regional digital marketing across EMEA, partnering with regional CMOs and sales leadership to align GTM plans with pipeline goals. Delivered 20% YoY pipeline growth and increased lead volume 12% QoQ through SEO, SEM, email, and paid programs. Optimised regional investments and multi-country programs boosting web traffic 30% YoY and improving digital spend ROI. Led cross-country execution and reporting ensuring predictable pipeline delivery and market coverage. Executed ABM programs for strategic accounts, securing a $12M opportunity and strengthening enterprise relationships. Collaborated with product and content teams to develop messaging, assets, and sales enablement tools.