Available to hire
Social media growth specialist with
hands-on experience launching and
scaling multi-platform brand accounts
in fast-paced environments. Proven
track record driving measurable
audience growth, viral content
performance, and launch-phase traffic
through strategic storytelling and
data-informed optimization. Operate
at the intersection of brand, culture,
and performance.
Experience Level
Expert
Intermediate
Language
English
Fluent
Chinese
Fluent
Work Experience
Social Media Operation Specialist at Wondershare Technology
January 1, 2025 - PresentEnd-to-end social media strategy and execution across multiple platforms; produced 130+ short-form videos and visual assets, generating 4.5M+ views (organic + paid amplification); translated cultural trends into launch-aligned, platform-native content; organized events including movie premieres and merch sales for the Hong Kong releases of Crisis Negotiators (2024) and Robot Dreams (2023).
Marketing & Events Manager at AIESEC UBC
May 1, 2024 - August 1, 2024Organized and coordinated events, including a 70-person end-of-year gala; led a cross-functional team of 4 to plan logistics, dining, décor, awards, and program flow; worked with marketing to align branding and content.
Social Media Intern at Edko Films
May 1, 2024 - August 1, 2024Significantly increased Instagram interactions by 39.5% by generating online promotional content; designed posts, filmed and edited reels to attract potential exchange participants; contributed to cross-functional team efforts.
Education
Bachelor of Commerce at University of British Columbia
September 1, 2021 - May 1, 2025Qualifications
Industry Experience
Media & Entertainment, Professional Services, Education
Experience Level
Expert
Intermediate
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