Creative Director / Head of Communications / Senior Graphic Designer at Lagarta Comunica

Led art direction and identity initiatives, conceptualizing and executing Brandbooks and visual communication strategies for various brands across Peru, USA, UK, and Italy. Developed digital assets for retail brands, enhancing user engagement by 30%. Managed multidisciplinary teams to ensure high-quality outcomes under tight deadlines while effectively communicating with stakeholders.

Graphic Designer & Data Visualization Specialist at Academic Research & Freelance

Focused on transforming complex information into clear visual interfaces and graphics for strategic decision-making, enhancing accessibility and understanding.

Communications & Design Coordinator at Jardín Encantado

Designed and executed a complete visual identity and digital touchpoints for the institution, ensuring a consistent brand experience across all platforms.

Executive Director / Head of Communications at Lagarta Comunica

Supervised operations and brand management, handling budgets and teams for projects in Peru, USA, UK, and Italy. Structured marketing and communication plans for clients like Pisco 1901 to establish a solid presence in foreign markets. Implemented KPI measurement processes leading to a 25% increase in engagement and a 30% increase in campaign interaction for key accounts. Led strategic communication during critical situations to protect and maintain organizational reputation.