I always wanted to be an artist. That passion led me to study fine art for three years and to join a painting studio with the dream of becoming the next Picasso. After traveling extensively through Europe, I returned inspired to open a gallery-style space combining mid-century furniture, ceramics and paintings by local artists. I imagined Klein-blue walls, a checkered floor and Sinatra playing in the background — but without social media and with little foot traffic, the shop lasted only a year. The dream of being the next Picasso was fading, it soon became clear my future was more the ‘starving artist’ kind. Needing a more sustainable path, I redirected my creativity toward design. Initially drawn to industrial design — chairs and lighting — I was ultimately inspired by high-end magazines and pursued graphic design instead. After three years of study, I gained broad experience at small studios working across science, business, mining and corporate sectors. I then joined a freelance agency to explore different studios and projects; a one-week placement at a government design studio extended into seven rewarding years. There I worked across departments and agencies on tight deadlines, navigating style guides and diverse communications teams in a loud, energetic studio I loved. I thrive both as a solo thinker who can dive deep into the design rabbit hole and as a collaborative senior designer and art director mentoring junior designers. Over time I discovered my strengths and preferences in clean, considered design — the impact of a great image, thoughtful color, and subtle, well-placed typography. After a three-month sabbatical painting in the south of France, I co-founded OU Design, now in its tenth year. Our clients range from the Department of Finance and Department of Transport to Visit Victoria, Olympic and Melbourne Park, Infrastructure Victoria, galleries and event companies. We work with a wonderful pool of freelance designers who scale with each project. Now I’m branching out: I’ll continue with OU Design while freelancing on publication layouts and brand projects that excite me. I’m excited for what comes next.

Sam.K.

PRO

I always wanted to be an artist. That passion led me to study fine art for three years and to join a painting studio with the dream of becoming the next Picasso. After traveling extensively through Europe, I returned inspired to open a gallery-style space combining mid-century furniture, ceramics and paintings by local artists. I imagined Klein-blue walls, a checkered floor and Sinatra playing in the background — but without social media and with little foot traffic, the shop lasted only a year. The dream of being the next Picasso was fading, it soon became clear my future was more the ‘starving artist’ kind. Needing a more sustainable path, I redirected my creativity toward design. Initially drawn to industrial design — chairs and lighting — I was ultimately inspired by high-end magazines and pursued graphic design instead. After three years of study, I gained broad experience at small studios working across science, business, mining and corporate sectors. I then joined a freelance agency to explore different studios and projects; a one-week placement at a government design studio extended into seven rewarding years. There I worked across departments and agencies on tight deadlines, navigating style guides and diverse communications teams in a loud, energetic studio I loved. I thrive both as a solo thinker who can dive deep into the design rabbit hole and as a collaborative senior designer and art director mentoring junior designers. Over time I discovered my strengths and preferences in clean, considered design — the impact of a great image, thoughtful color, and subtle, well-placed typography. After a three-month sabbatical painting in the south of France, I co-founded OU Design, now in its tenth year. Our clients range from the Department of Finance and Department of Transport to Visit Victoria, Olympic and Melbourne Park, Infrastructure Victoria, galleries and event companies. We work with a wonderful pool of freelance designers who scale with each project. Now I’m branching out: I’ll continue with OU Design while freelancing on publication layouts and brand projects that excite me. I’m excited for what comes next.

Available to hire

I always wanted to be an artist.

That passion led me to study fine art for three years and to join a painting studio with the dream of becoming the next Picasso. After traveling extensively through Europe, I returned inspired to open a gallery-style space combining mid-century furniture, ceramics and paintings by local artists. I imagined Klein-blue walls, a checkered floor and Sinatra playing in the background — but without social media and with little foot traffic, the shop lasted only a year.

The dream of being the next Picasso was fading, it soon became clear my future was more the ‘starving artist’ kind.

Needing a more sustainable path, I redirected my creativity toward design. Initially drawn to industrial design — chairs and lighting — I was ultimately inspired by high-end magazines and pursued graphic design instead.

After three years of study, I gained broad experience at small studios working across science, business, mining and corporate sectors. I then joined a freelance agency to explore different studios and projects; a one-week placement at a government design studio extended into seven rewarding years. There I worked across departments and agencies on tight deadlines, navigating style guides and diverse communications teams in a loud, energetic studio I loved.

I thrive both as a solo thinker who can dive deep into the design rabbit hole and as a collaborative senior designer and art director mentoring junior designers. Over time I discovered my strengths and preferences in clean, considered design — the impact of a great image, thoughtful color, and subtle, well-placed typography.

After a three-month sabbatical painting in the south of France, I co-founded OU Design, now in its tenth year. Our clients range from the Department of Finance and Department of Transport to Visit Victoria, Olympic and Melbourne Park, Infrastructure Victoria, galleries and event companies. We work with a wonderful pool of freelance designers who scale with each project.

Now I’m branching out: I’ll continue with OU Design while freelancing on publication layouts and brand projects that excite me. I’m excited for what comes next.

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Work Experience

Director, Senior Designer at OU Design
January 1, 2013 - Present
The Melbourne based design studio OÙ consists of Francene Collings and Samantha Kahl. Between us, we have over 30 years experience in the design industry. We have enjoyed the last 7 years together on our ongoing design journey. We have created design solutions for large corporates, all levels of government, various organisations and authorities. We share a love of clean, simple and clever design. We create digital and print solutions for our clients as well as logo and brand development. To check out our work and see what we are up to visit us at oudesign.com.au, follow us on facebook.com/oudesignstudio/ and instagram.com/ou_design/ or email us at [email protected]
Senior Designer at Department of Economic Development, Jobs, Transport & Resources
January 1, 2014 - January 1, 2017
This design department created communications across many state government clients. Projects required strong communication skills with the various departments with the strong use of brand guidelines. I provided high-level creative design solutions and developed designs from concept to completion, including the preparation of finished artwork. I presented design concepts and produced presentation materials. Time management was a priority with tight government deadlines. A a senior designer, I lead projects and art directed junior designers.
Graphic Designer at Department of Public Transport Victoria
January 1, 2011 - January 1, 2014
This design department created communications across many state government agencies. such as the Department of Treasury and Finance, Department of Premier and Cabinet, Consumer Affairs Victoria, Major Projects Victoria, Department of Primary Industries and the Taxi Services Commission. I created creative solutions with brand consistency across digital and print media. I collaborated well with the design and communication teams to deliver marketing materials such as annual reports, brochures and sub-brand and logo development.
Graphic Designer at Communic8 Design
January 1, 2007 - January 1, 2009
Creative design utilising brand consistency of promotional materials and publications in the science sector. Design and management of BioTech magazine, requiring attention to detail, meeting tight deadlines and strong collaboration with client and advertisers.
Graphic Designer at Eade Evens
January 1, 2006 - January 1, 2007
Produced print and web promotional materials for large clients (e.g., Vic Super); managed printers, suppliers and clients, ran projects to tight deadlines, and delivered large, style‑guide‑compliant document layouts with meticulous attention to detail.
Graphic Designer at DDA Group / Tangelo
January 1, 2005 - January 1, 2006
Collaborated within a compact design team to manage projects from concept to print production, prioritizing workflow, client communication, and quality control to meet tight deadlines. Clients: retail, hospitality, and mining. Software: Adobe Creative Suite

Education

Advanced Diploma Graphic Design at Perth TAFE
January 1, 2002 - December 31, 2005
Diploma Fine Art at Claremont School of Art
January 1, 1994 - December 31, 1996

Qualifications

Add your qualifications or awards here.

Industry Experience

Government, Other
    paper Samantha Kahl Folio
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