I’m Mac Stanley Catalan, a creative director and multi-disciplinary producer with a background in turning complex ideas into compelling, story-led campaigns. I combine the clarity of a trained educator with the speed of a Creative Director to deliver high-energy video content and social media strategies that engage audiences on TikTok, Reels, and YouTube. Over the years I’ve led international projects, directed and edited promotional assets for concerts and brand campaigns, built scalable social content systems, and managed end-to-end production cycles with cross-functional teams. I thrive in cross-cultural environments and aim to drive measurable growth through strategic storytelling and data-informed optimization.

Mac Stanley Catalan

I’m Mac Stanley Catalan, a creative director and multi-disciplinary producer with a background in turning complex ideas into compelling, story-led campaigns. I combine the clarity of a trained educator with the speed of a Creative Director to deliver high-energy video content and social media strategies that engage audiences on TikTok, Reels, and YouTube. Over the years I’ve led international projects, directed and edited promotional assets for concerts and brand campaigns, built scalable social content systems, and managed end-to-end production cycles with cross-functional teams. I thrive in cross-cultural environments and aim to drive measurable growth through strategic storytelling and data-informed optimization.

Available to hire

I’m Mac Stanley Catalan, a creative director and multi-disciplinary producer with a background in turning complex ideas into compelling, story-led campaigns. I combine the clarity of a trained educator with the speed of a Creative Director to deliver high-energy video content and social media strategies that engage audiences on TikTok, Reels, and YouTube.

Over the years I’ve led international projects, directed and edited promotional assets for concerts and brand campaigns, built scalable social content systems, and managed end-to-end production cycles with cross-functional teams. I thrive in cross-cultural environments and aim to drive measurable growth through strategic storytelling and data-informed optimization.

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Language

English
Fluent

Work Experience

Social Media Manager & Digital Strategist at Global Entertainment & Commercial Media
January 1, 2024 - January 1, 2025
Managed social media strategy and content across global platforms, executing creative campaigns and analyzing performance to optimize reach and engagement.
Video Editor & Post-Production Specialist at Global Entertainment & Commercial Media
January 1, 2025 - January 1, 2026
Led multi-platform post-production and edited promotional videos for campaigns and live events; collaborated with creative teams to deliver high-quality assets.
Creative Director & Project Manager at Global Entertainment & Commercial Media
January 1, 2024 - January 1, 2025
Directed creative workstreams for multi-platform campaigns, managed timelines, budgets, and cross-functional teams to ensure cohesive brand storytelling.
General Virtual Assistant & Script Writer at Mac Stanley Catalan, LPT
January 1, 2022 - January 1, 2025
Provided administrative support, script writing, and video content planning; supported clients with operational tasks and production workflows.
Social Media Manager & Digital Strategist at Junior Teacher Organization
January 1, 2024 - January 1, 2025
Increased follower growth by implementing a pedagogical content pillar strategy, delivering digestible organizational updates and shareable assets across platforms.
Creative Director & Project Manager at Performing Arts Club
January 1, 2024 - January 1, 2025
Led content strategy and project management for performing arts initiatives, coordinating cross-functional teams and schedules to deliver high-impact campaigns.
Director & Editor at Singapore Benchmarking / Global Benchmarking Projects
January 1, 2022 - January 1, 2025
Directed the Singapore PET Teachers Benchmarking video and international social video projects; produced champion-winning promotional videos; served as production manager for notable campaigns and events.
General Virtual Assistant & Script Writer at Mac Stanley Catalan (Self-Employed)
January 1, 2022 - January 1, 2025
Wrote scripts and performed VA tasks for institutional and international projects, coordinating multi-project workflows and delivering timely, high-quality promotional content.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Professional Services, Education, Travel & Hospitality