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Hi, I’m Katleho Joy Molekwa, a Paid Media & Social Marketing Specialist from South Africa. I’ve spent over four years managing and optimizing digital ad campaigns across Google Ads, Meta, LinkedIn, TikTok, YouTube, and Bing Ads, driving online sales and quality leads for ecommerce and lead-gen campaigns. I’m passionate about turning data into action and delivering measurable ROAS for ecommerce and lead generation. Beyond ads, I craft social media strategies and content, plan calendars, design visuals with Canva, and monitor metrics to boost reach and engagement. I’m proficient in Meta Business Suite, Hootsuite, and Buffer, and I value clear reporting and collaborative problem-solving to help brands grow.…Hi, I’m Katleho Joy Molekwa, a Paid Media & Social Marketing Specialist from South Africa. I’ve spent over four years managing and optimizing digital ad campaigns across Google Ads, Meta, LinkedIn, TikTok, YouTube, and Bing Ads, driving online sales and quality leads for ecommerce and lead-gen campaigns. I’m passionate about turning data into action and delivering measurable ROAS for ecommerce and lead generation. Beyond ads, I craft social media strategies and content, plan calendars, design visuals with Canva, and monitor metrics to boost reach and engagement. I’m proficient in Meta Business Suite, Hootsuite, and Buffer, and I value clear reporting and collaborative problem-solving to help brands grow.

Katleho Joy Molekwa

Content Creator, Graphic Designer, Copywriter, +2

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Hi, I’m Katleho Joy Molekwa, a Paid Media & Social Marketing Specialist from South Africa. I’ve spent over four years managing and optimizing digital ad campaigns across Google Ads, Meta, LinkedIn, TikTok, YouTube, and Bing Ads, driving online sales and quality leads for ecommerce and lead-gen campaigns. I’m passionate about turning data into action and delivering measurable ROAS for ecommerce and lead generation. Beyond ads, I craft social media strategies and content, plan calendars, design visuals with Canva, and monitor metrics to boost reach and engagement. I’m proficient in Meta Business Suite, Hootsuite, and Buffer, and I value clear reporting and collaborative problem-solving to help brands grow.…Hi, I’m Katleho Joy Molekwa, a Paid Media & Social Marketing Specialist from South Africa. I’ve spent over four years managing and optimizing digital ad campaigns across Google Ads, Meta, LinkedIn, TikTok, YouTube, and Bing Ads, driving online sales and quality leads for ecommerce and lead-gen campaigns. I’m passionate about turning data into action and delivering measurable ROAS for ecommerce and lead generation. Beyond ads, I craft social media strategies and content, plan calendars, design visuals with Canva, and monitor metrics to boost reach and engagement. I’m proficient in Meta Business Suite, Hootsuite, and Buffer, and I value clear reporting and collaborative problem-solving to help brands grow.

Available to hire

Hi, I’m Katleho Joy Molekwa, a Paid Media & Social Marketing Specialist from South Africa. I’ve spent over four years managing and optimizing digital ad campaigns across Google Ads, Meta, LinkedIn, TikTok, YouTube, and Bing Ads, driving online sales and quality leads for ecommerce and lead-gen campaigns. I’m passionate about turning data into action and delivering measurable ROAS for ecommerce and lead generation.

Beyond ads, I craft social media strategies and content, plan calendars, design visuals with Canva, and monitor metrics to boost reach and engagement. I’m proficient in Meta Business Suite, Hootsuite, and Buffer, and I value clear reporting and collaborative problem-solving to help brands grow.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Marketing and Client Support Specialist at The Global Biz

July 1, 2025 - October 1, 2025

Remote part-time role supporting advertising campaigns across multiple markets. Managed accounts and delivered data-driven optimizations across Google, Meta, LinkedIn, TikTok, YouTube, and Bing Ads; helped drive online sales growth and qualified lead generation. Delivered structured performance reports and insights to improve ROI.

Paid Media Specialist at Google Assistant Paid House Media

January 1, 2025 - March 1, 2025

Remote role supporting execution and optimization of Google and Meta Ads campaigns across multiple client accounts. Collaborated with senior strategists on data-driven optimization, refined targeting, and ad copy. Resolved tracking issues by configuring Google Tag Manager and proper goal setup in Google Analytics. Assisted with weekly budget pacing and bidding strategy adjustments. Improved visibility of low-performing ads through better audience segmentation and ad-group restructuring.

Google Ads Specialist at Happy Haitian Education

August 1, 2024 - November 1, 2024

Remote role focused on Google Ads campaigns for a range of clients in Haiti. Addressed low conversions with detailed audience targeting and ad copy optimization; refined keyword targeting leading to increased website traffic (≈20%) and improved CTR; managed budget constraints with efficient bidding.

Advertising Specialist at Art In The Park

July 1, 2024 - November 1, 2024

New York, United States (Remote). Increased website engagement by crafting high-performing campaigns; implemented advanced media buying strategies to improve ad relevance and lead quality; analyzed performance and adjusted targeting to sustain growth.

Google AdWords Intern at The Love Story Media, Inc.

July 1, 2024 - September 1, 2024

Los Angeles, United States (Remote). Contributed to ROI improvements by optimizing ad groups and bidding strategies; reduced CPC through refined keyword targeting and automated bidding; addressed tracking gaps with Google Tag Manager and GA reporting; supported dashboards to monitor performance.

Lead Generation Intern at Ally

May 1, 2024 - July 1, 2024

United States (Remote). Improved lead quality through targeted research methodologies; boosted outreach effectiveness and contract opportunities; enhanced lead relevance for conversions.

Marketing Intern at English Language and Literature, Utah

April 1, 2024 - May 1, 2024

Utah, United States (Remote). Increased local search visibility and organic traffic through SEO and Google My Business optimization; delivered actionable insights and contributed to a measurable rise in site engagement.

Ads Specialist (Freelancer) at Freelancer

June 1, 2022 - March 1, 2024

Remote role partnering with e-commerce brands in the US and UK. Managed campaigns on TikTok, Facebook, and Instagram; focused on ROAS optimization and campaign experimentation.