I am a media and performance marketing specialist with a Master’s degree and experience across digital media, retail and commercial environments. I plan, execute and optimize cross-channel media strategies with a strong focus on growth metrics, audience acquisition and measurable performance impact. I thrive in fast-paced environments, relying on data-led decisions and continuous optimization through structured experimentation.

Bruna Catarina Ferreira Rebelo

I am a media and performance marketing specialist with a Master’s degree and experience across digital media, retail and commercial environments. I plan, execute and optimize cross-channel media strategies with a strong focus on growth metrics, audience acquisition and measurable performance impact. I thrive in fast-paced environments, relying on data-led decisions and continuous optimization through structured experimentation.

Available to hire

I am a media and performance marketing specialist with a Master’s degree and experience across digital media, retail and commercial environments. I plan, execute and optimize cross-channel media strategies with a strong focus on growth metrics, audience acquisition and measurable performance impact.

I thrive in fast-paced environments, relying on data-led decisions and continuous optimization through structured experimentation.

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Language

Portuguese
Fluent
English
Advanced
Spanish; Castilian
Advanced
French
Beginner
German
Beginner

Work Experience

Sales Representative at Grifagem JPedro
January 1, 2025 - Present
Operate in a target-driven environment, applying negotiation strategies to achieve revenue objectives. Analyse customer needs and adapt communication strategies to maximise commercial performance. Monitor competitor positioning and adjust sales approach to maintain competitiveness.
Social Media Manager at Kindacutenails
January 1, 2021 - Present
Plan and execute data-driven digital media strategies to support audience growth and brand visibility. Improve engagement rates by 30% through data-driven content optimization and audience targeting. Analyse campaign metrics using Google Analytics and Meta Ads Manager to continuously refine media strategy based on performance insights. Ensure cross-channel consistency in messaging and visual identity.
Intern at Rádio Metropolitana Porto
January 1, 2025 - January 1, 2025
Supported content planning and campaign execution using Excel for performance tracking and reporting. Adapted communication to different audience segments to optimize engagement. Operated in a deadline-driven environment requiring agility and coordination.
Sales Assistant & Shift Leader at La Casa de las Carcasas
January 1, 2021 - January 1, 2021
Executed structured sales scripts and cross-selling techniques to increase average transaction value. Led daily operations during assigned shifts, ensuring service and performance standards. Trained new team members on POS systems, sales processes and KPI tracking. Contributed to a performance-driven retail culture.

Education

Master’s Degree in Communication Sciences at Fernando Pessoa University
January 1, 2022 - January 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Software & Internet