Available to hire
Hi, I’m Tope Alake, a PR specialist with 8+ years of experience in media relations, storytelling, and reputation management across global markets. I help brands secure high-impact coverage, build media networks, and translate complex topics into compelling narratives that resonate with diverse audiences.
I thrive in fast-paced environments, collaborating with cross-functional teams to support brand visibility and strategic communications initiatives across energy, transportation, and policy landscapes.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Power & Renewable Reporter at Bloomberg News
November 1, 2023 - November 1, 2025Built and maintained strong relationships with industry leaders, executives, and media contacts, supporting consistent media visibility and brand credibility. Secured exclusive interviews and stories, increasing audience reach by approximately 25% across business, energy, and infrastructure sectors. Produced high-impact stories (5–8 weekly) reaching 20,000+ readers per publication on utilities, infrastructure, and supply chains. Translated complex topics such as energy transition, policy, and infrastructure into clear, compelling narratives for diverse audiences. Collaborated with cross-functional teams and global stakeholders to align messaging and maximize coverage opportunities. Monitored industry trends and competitor coverage to identify PR opportunities and inform communication strategies.
Daybreak Reporter at Bloomberg News
July 1, 2022 - November 1, 2023Delivered daily briefings and newsletters for global audiences, improving engagement by approximately 30% through targeted, high-quality content. Created multimedia and social media content to amplify stories and increase digital visibility. Developed concise, audience-focused messaging for business, logistics, and policy-related topics. Strengthened storytelling through the integration of visuals, charts, and cross-channel content.
Markets & Bureau Reporter at Bloomberg News, Lagos, Nigeria
April 1, 2017 - September 1, 2021Produced high-impact stories on markets, infrastructure, and economic policy with readership ranging from 240,000 to 370,000+. Built a strong network of sources including executives, policymakers, and industry stakeholders, leading to exclusive coverage. Covered logistics, trade flows, and economic disruptions, providing insights into transportation and supply chain challenges. Delivered crisis communications during COVID-19 and economic downturns, ensuring accurate and timely information dissemination. Collaborated with international teams to expand coverage and align messaging across regions.
Intern at Bloomberg News, Lagos, Nigeria
July 1, 2016 - March 1, 2017Supported media monitoring and journalist outreach efforts through curated source tracking. Co-authored stories reaching ~30,000+ readers. Assisted in drafting content and sourcing expert commentary.
Education
MA, Business and Economics Journalism at Columbia University, New York
January 11, 2030 - March 20, 2026MSc, Media and Communication at Pan-Atlantic University, Nigeria
January 11, 2030 - March 20, 2026BA, English Studies at Adekunle Ajasin University, Nigeria
January 11, 2030 - March 20, 2026Qualifications
Bloomberg Markets Concepts
January 1, 2019 - March 20, 2026Hostile Environment Training – Pangolin Group
January 1, 2019 - March 20, 2026Industry Experience
Energy & Utilities, Transportation & Logistics, Media & Entertainment, Professional Services, Financial Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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