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I'm Joel Cowen, a growth-focused marketing leader with 15+ years of experience helping startups, agencies, and Fortune 500 companies scale revenue, lower acquisition costs, and generate thousands of qualified leads through high-impact digital strategies. As the founder of a pay-for-performance marketing agency, I have led campaigns managing over $100K/month in ad spend across Meta, Google, TikTok, and LinkedIn, consistently improving ROAS, cutting CAC, and driving measurable results. I specialize in full-funnel marketing, paid media, and conversion-focused creative, blending data-driven decision-making with compelling messaging and strategy. I’ve held leadership roles including Fractional CMO and Growth Marketing Manager, advising executives and cross-functional teams on go-to-market strategy, funnel optimization, and performance marketing systems that scale. Whether supporting SaaS companies, financial services, or nonprofit organizations, I bring a hands-on, ROI-focused approach rooted in deep marketing expertise and a passion for business growth.…I'm Joel Cowen, a growth-focused marketing leader with 15+ years of experience helping startups, agencies, and Fortune 500 companies scale revenue, lower acquisition costs, and generate thousands of qualified leads through high-impact digital strategies. As the founder of a pay-for-performance marketing agency, I have led campaigns managing over $100K/month in ad spend across Meta, Google, TikTok, and LinkedIn, consistently improving ROAS, cutting CAC, and driving measurable results. I specialize in full-funnel marketing, paid media, and conversion-focused creative, blending data-driven decision-making with compelling messaging and strategy. I’ve held leadership roles including Fractional CMO and Growth Marketing Manager, advising executives and cross-functional teams on go-to-market strategy, funnel optimization, and performance marketing systems that scale. Whether supporting SaaS companies, financial services, or nonprofit organizations, I bring a hands-on, ROI-focused approach rooted in deep marketing expertise and a passion for business growth.

Joel Cowen

Marketing Strategist, Growth Marketer, Fractional CMO, +2

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I'm Joel Cowen, a growth-focused marketing leader with 15+ years of experience helping startups, agencies, and Fortune 500 companies scale revenue, lower acquisition costs, and generate thousands of qualified leads through high-impact digital strategies. As the founder of a pay-for-performance marketing agency, I have led campaigns managing over $100K/month in ad spend across Meta, Google, TikTok, and LinkedIn, consistently improving ROAS, cutting CAC, and driving measurable results. I specialize in full-funnel marketing, paid media, and conversion-focused creative, blending data-driven decision-making with compelling messaging and strategy. I’ve held leadership roles including Fractional CMO and Growth Marketing Manager, advising executives and cross-functional teams on go-to-market strategy, funnel optimization, and performance marketing systems that scale. Whether supporting SaaS companies, financial services, or nonprofit organizations, I bring a hands-on, ROI-focused approach rooted in deep marketing expertise and a passion for business growth.…I'm Joel Cowen, a growth-focused marketing leader with 15+ years of experience helping startups, agencies, and Fortune 500 companies scale revenue, lower acquisition costs, and generate thousands of qualified leads through high-impact digital strategies. As the founder of a pay-for-performance marketing agency, I have led campaigns managing over $100K/month in ad spend across Meta, Google, TikTok, and LinkedIn, consistently improving ROAS, cutting CAC, and driving measurable results. I specialize in full-funnel marketing, paid media, and conversion-focused creative, blending data-driven decision-making with compelling messaging and strategy. I’ve held leadership roles including Fractional CMO and Growth Marketing Manager, advising executives and cross-functional teams on go-to-market strategy, funnel optimization, and performance marketing systems that scale. Whether supporting SaaS companies, financial services, or nonprofit organizations, I bring a hands-on, ROI-focused approach rooted in deep marketing expertise and a passion for business growth.

Available to hire

I’m Joel Cowen, a growth-focused marketing leader with 15+ years of experience helping startups, agencies, and Fortune 500 companies scale revenue, lower acquisition costs, and generate thousands of qualified leads through high-impact digital strategies. As the founder of a pay-for-performance marketing agency, I have led campaigns managing over $100K/month in ad spend across Meta, Google, TikTok, and LinkedIn, consistently improving ROAS, cutting CAC, and driving measurable results.

I specialize in full-funnel marketing, paid media, and conversion-focused creative, blending data-driven decision-making with compelling messaging and strategy. I’ve held leadership roles including Fractional CMO and Growth Marketing Manager, advising executives and cross-functional teams on go-to-market strategy, funnel optimization, and performance marketing systems that scale. Whether supporting SaaS companies, financial services, or nonprofit organizations, I bring a hands-on, ROI-focused approach rooted in deep marketing expertise and a passion for business growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Owner at HolyCow Digital

January 1, 2015 - Present

Performance-Based Digital Marketing Consulting Firm specializing in growth for local and national companies. Generated 7,000+ high-intent leads for insurance and financial partners across Facebook, YouTube, and Google, enabling multiple 5- and 6-figure revenue months for clients. Developed high-converting funnels, built done-for-you marketing systems to reduce CAC and boost profitability, and led a contractor/media buying team to deliver results with lean overhead.

Fractional Chief Marketing Officer (CMO) at Switchboard

November 1, 2023 - Present

Strategic marketing leadership to scale user acquisition and build sustainable growth systems for a nonprofit tech platform. 10x’d subscriber base in 5 months with multi-channel growth; grew user base 3.4x via optimized paid search; designed full-funnel marketing systems and high-converting email campaigns.

Digital Marketing Strategist at Caffeine Marketing

September 1, 2024 - Present

Lead marketing strategist for high-growth B2B companies, driving full-funnel growth through messaging, paid media, funnel development, and GTM execution. Improved positioning with StoryBrand framework, launched SEM & paid social campaigns, and built dashboards for KPI visibility.

Growth Marketing Manager at Primer

August 1, 2022 - Present

Owned full-funnel paid media strategy across Meta, Google, and TikTok for agency clients and internal campaigns. Reduced CPA, improved ROAS, and drove record inbound leads; partnered with creative to test scaleable ad creatives and built reporting dashboards.

Volunteer Marketing Strategist at Switchboard

January 1, 2022 - Present

Volunteer advisor for branding, messaging, and digital strategy to expand reach for global ministries. Developed social campaigns, advised on marketing funnels, donor engagement, and storytelling to increase awareness and long-term impact.