Brian Hirsche

Owned the digital marketing function, with primary focus on paid search acquisition, supported by brand, lifecycle, and social channels to drive high-value bookings. Key areas of focus: Owned Google Search campaigns end-to-end, from strategy and account structure to optimization, with emphasis on intent-based segmentation, experimentation, and measurable acquisition outcomes Designed and executed paid search experiments with clear hypotheses, defined success metrics, and structured iteration plans Leveraged GA4 and Google Ads data to diagnose performance shifts, isolate variables, and inform optimization decisions Applied AI-assisted workflows to accelerate keyword research, ad iteration, and performance analysis while maintaining human oversight Supporting channel ownership: Owned brand and performance presence across LinkedIn and Meta, balancing paid and organic content to support awareness, lead generation, and downstream acquisition Led email marketing strategy and execution across promotional and content campaigns, integrating email performance insights with paid media and onsite behavior