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Hi, I’m Heather Bailey, an event marketing leader with a proven track record of delivering high-impact corporate and field events that drive engagement and pipeline growth. I’m skilled at leading end-to-end programs—from strategy and planning to on-site execution—while collaborating across marketing, sales, and leadership to ensure events align with business objectives. I’m known for exceptional organization, attention to detail, and the ability to manage multiple priorities in fast-paced, high-visibility environments. I excel at crafting scalable event strategies, developing strategic partnerships, and optimizing vendor relationships to maximize ROI. I’m passionate about creating seamless, premium attendee experiences that strengthen client relationships and support revenue growth, all while maintaining a data-driven approach to improve future outcomes.…Hi, I’m Heather Bailey, an event marketing leader with a proven track record of delivering high-impact corporate and field events that drive engagement and pipeline growth. I’m skilled at leading end-to-end programs—from strategy and planning to on-site execution—while collaborating across marketing, sales, and leadership to ensure events align with business objectives. I’m known for exceptional organization, attention to detail, and the ability to manage multiple priorities in fast-paced, high-visibility environments. I excel at crafting scalable event strategies, developing strategic partnerships, and optimizing vendor relationships to maximize ROI. I’m passionate about creating seamless, premium attendee experiences that strengthen client relationships and support revenue growth, all while maintaining a data-driven approach to improve future outcomes.

Heather Bailey

Marketer, Brand Strategist, Marketing Strategist, +2

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Hi, I’m Heather Bailey, an event marketing leader with a proven track record of delivering high-impact corporate and field events that drive engagement and pipeline growth. I’m skilled at leading end-to-end programs—from strategy and planning to on-site execution—while collaborating across marketing, sales, and leadership to ensure events align with business objectives. I’m known for exceptional organization, attention to detail, and the ability to manage multiple priorities in fast-paced, high-visibility environments. I excel at crafting scalable event strategies, developing strategic partnerships, and optimizing vendor relationships to maximize ROI. I’m passionate about creating seamless, premium attendee experiences that strengthen client relationships and support revenue growth, all while maintaining a data-driven approach to improve future outcomes.…Hi, I’m Heather Bailey, an event marketing leader with a proven track record of delivering high-impact corporate and field events that drive engagement and pipeline growth. I’m skilled at leading end-to-end programs—from strategy and planning to on-site execution—while collaborating across marketing, sales, and leadership to ensure events align with business objectives. I’m known for exceptional organization, attention to detail, and the ability to manage multiple priorities in fast-paced, high-visibility environments. I excel at crafting scalable event strategies, developing strategic partnerships, and optimizing vendor relationships to maximize ROI. I’m passionate about creating seamless, premium attendee experiences that strengthen client relationships and support revenue growth, all while maintaining a data-driven approach to improve future outcomes.

Available to hire

Hi, I’m Heather Bailey, an event marketing leader with a proven track record of delivering high-impact corporate and field events that drive engagement and pipeline growth. I’m skilled at leading end-to-end programs—from strategy and planning to on-site execution—while collaborating across marketing, sales, and leadership to ensure events align with business objectives. I’m known for exceptional organization, attention to detail, and the ability to manage multiple priorities in fast-paced, high-visibility environments.

I excel at crafting scalable event strategies, developing strategic partnerships, and optimizing vendor relationships to maximize ROI. I’m passionate about creating seamless, premium attendee experiences that strengthen client relationships and support revenue growth, all while maintaining a data-driven approach to improve future outcomes.

Skills

Brand Identity

Copywriting

Experience Level

Brand Identity

Expert

Copywriting

Expert

Work Experience

Director of Marketing, Event Strategy at Richey May | RM Cyber

February 1, 2026 - March 1, 2026

Led the development of event marketing strategy and programs to align corporate events with demand generation and business growth during a transitional period. Directed end-to-end event lifecycles—strategy, program development, sponsorships, vendor management, and attendee experience—and partnered cross-functionally with marketing, sales, and leadership to ensure alignment with pipeline goals. Implemented scalable frameworks and data-driven insights to improve efficiency and support future growth; managed a portfolio of 50+ planned events and sponsorships.

Vice President, National Events at BNY Wealth

July 1, 2021 - February 1, 2026

Led national event strategy and execution for ultra-high-net-worth client audiences, delivering high-impact experiences that strengthened relationships and contributed to pipeline growth. Drove 200+ client introductions and generated $8.6M in pipeline revenue and $1.55M in won business through event programs; launched flagship bi-annual client conference (Convene) and cultivated strategic partnerships with organizations including the NFL Team San Francisco 49ers, Forbes, Bloomberg, and Institutional Investor.

Regional Marketing and Events Manager at BNY Wealth

May 1, 2018 - July 1, 2021

Led cross-functional teams across Midwest, Mid-Atlantic, Tri-State, and West regions to plan and execute 110+ events annually; managed budgets, trade shows, and sponsorships, and optimized logistics, AV, transportation, and guest communications. Implemented post-event evaluations to improve efficiency and client satisfaction; partnered with brand, content, social media, and PR to maximize impact.

Director, Jackson Event & Meeting Planning Group & Seminar Systems Unit at Jackson National Life Distributors LLC

June 1, 2016 - May 1, 2018

Directed a team of ten in producing over 900 events annually; served as Lead Planner for the annual Sales Meeting (550+ attendees) and managed an $8M budget across nationwide venues and speakers. Drove cross-functional coordination, compliance, and vendor management to ensure high-quality events.

Manager of Operations, Seminar Systems Unit at Jackson National Life Distributors LLC

September 1, 2011 - June 1, 2016

Managed approvals, registrations, travel itineraries, and ground transportation for attendees; prioritized efficiency and attendee satisfaction. Facilitated contract routing and negotiation through legal, mitigating risks and optimizing agreements. Supervised a team of seven support specialists and coordinated national meetings and roadshows while maintaining compliance and timely delivery of materials.

Seminar Support Specialist, Seminar Systems Unit at Jackson National Life Distributors LLC

November 1, 2009 - September 1, 2011

Provided seminar support within the Seminar Systems Unit, assisting with event logistics, materials, and coordination to ensure smooth operations and on-time delivery.

Market Research and Development Intern

July 1, 2009 - November 1, 2009

Gained exposure to market research and development initiatives to inform event strategy and attendee outreach.

Assistant and Lead Wedding Planner at We Tie the Knots

April 1, 2016 - December 1, 2022

Drove bespoke wedding planning experiences across 45 weddings in Colorado (2016–2022); led six high-profile weddings in 2017 as Lead Planner, overseeing vendor coordination and client satisfaction. Built a referral network through exceptional service and optimized vendor communication for timely execution.