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Paid Media and Media Buyer professional with 3+ years of experience managing Meta Ads for 180+ clients across multiple countries. I optimize campaigns daily using KPI analysis, A/B testing, UTM tracking, and funnel performance to improve results and ROI. I also combine paid media with marketing automation and AI tools (Go High Level, n8n, Make, Manychat) to scale lead intake, streamline workflows, and turn ad performance into measurable sales outcomes.…Paid Media and Media Buyer professional with 3+ years of experience managing Meta Ads for 180+ clients across multiple countries. I optimize campaigns daily using KPI analysis, A/B testing, UTM tracking, and funnel performance to improve results and ROI. I also combine paid media with marketing automation and AI tools (Go High Level, n8n, Make, Manychat) to scale lead intake, streamline workflows, and turn ad performance into measurable sales outcomes.

Jose Carlos González Meléndez

Video Editor, Content Creator, Digital Marketer, +7

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Paid Media and Media Buyer professional with 3+ years of experience managing Meta Ads for 180+ clients across multiple countries. I optimize campaigns daily using KPI analysis, A/B testing, UTM tracking, and funnel performance to improve results and ROI. I also combine paid media with marketing automation and AI tools (Go High Level, n8n, Make, Manychat) to scale lead intake, streamline workflows, and turn ad performance into measurable sales outcomes.…Paid Media and Media Buyer professional with 3+ years of experience managing Meta Ads for 180+ clients across multiple countries. I optimize campaigns daily using KPI analysis, A/B testing, UTM tracking, and funnel performance to improve results and ROI. I also combine paid media with marketing automation and AI tools (Go High Level, n8n, Make, Manychat) to scale lead intake, streamline workflows, and turn ad performance into measurable sales outcomes.

Available to hire

Paid Media and Media Buyer professional with 3+ years of experience managing Meta Ads for 180+ clients across multiple countries. I optimize campaigns daily using KPI analysis, A/B testing, UTM tracking, and funnel performance to improve results and ROI.

I also combine paid media with marketing automation and AI tools (Go High Level, n8n, Make, Manychat) to scale lead intake, streamline workflows, and turn ad performance into measurable sales outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Media Buyer (Meta Ads) & Marketing Automation at Scaling Agency (TuPartnerEstratégico)

March 1, 2026 - June 30, 2026

Managed 69 Meta Ads ad accounts simultaneously for aesthetics and aesthetic-medicine niches, performing daily reviews and optimizations to keep KPIs within optimal range. Operated monthly budgets exceeding €200,000. Built and prioritized ad variations (A/B testing), identified winning ads, and scaled profitable campaigns. Verified UTM parameters daily to ensure correct lead attribution and lead intake into Go High Level (primary CRM). Set up Go High Level accounts, optimized automations, and connected WhatsApp to the CRM via Applevel.

Co-founder at Axis Automations — Automation & Artificial Intelligence

May 1, 2025 - Present

Co-founded an automation and artificial intelligence services agency serving 180+ clients worldwide. Worked on in-house products including Viral Scope (web app to find viral videos) and Automator Hub (AI and automation training community).

Co-Founder & Marketing Lead at Axis AI & Automation Agency

May 1, 2025 - Present

Co-founded an AI and automation-focused agency dedicated to automating growth for brands. Led marketing and organic content management, executing AI-powered ad campaigns. Built two key projects: Viral Scope (a web app to identify viral videos) and Automator Hub (a community for AI and automation). Designed end-to-end workflows including GPT-based visual analysis, AI prompting, cinematic content generation, and automated delivery via Telegram.

Owner / Marketing Manager at Axis Automations

May 1, 2025 - Present

Founder of an AI and automation agency; delivered content and marketing solutions; built two flagship projects (Viral Scope, Automator Hub) and provided end-to-end AI-driven marketing.

Co-Founder at Axis Automations

May 1, 2025 - Present

Co-founded an AI and automation agency delivering end-to-end automation, AI-assisted content creation, web development, and advertising services. Built a scalable ecosystem with multiple AI agents; served over 180 clients worldwide. Led two flagship projects: Viral Scope (web app to identify viral videos via Telegram bot) and Automator Hub (community teaching AI tools and automation).

Paid Media Buyer at Agencia Flag

February 1, 2025 - June 30, 2025

Managed 10 simultaneous client accounts across multiple sectors including aesthetics, fashion retail, cosmetics, barbershops, ride-hailing, and law firm services. Planned, built, and executed Meta Ads campaigns; wrote ad scripts; and conducted performance and metrics analysis. Produced and delivered performance reports for both the agency and each client.

Owner & Marketing / Organic Content at Puertas de Kairo (ecommerce)

January 1, 2024 - January 1, 2025

Handled content planning, creation, and editing, including market research for viral content. Produced content that drove results including a video reaching 1 million views and up to 950,000 daily profile visits.

Marketer & Paid Media Buyer at MPCGA Abogados

January 1, 2024 - January 1, 2025

Owned marketing for the law firm: created and managed Meta Ads campaigns and conducted market research. Planned, recorded, and edited organic content and ads; managed Google My Business; and built the company website.

Owner, Marketing y Gestión de Contenido Orgánico

January 1, 2024 - December 31, 2025

Propietario de negocio de marketing y gestión de contenido orgánico; desarrollo de estrategias de ADS y contenido para redes.

Paid Media Buyer

January 1, 2024 - December 31, 2025

Gestión de campañas de medios pagados para clientes, optimización de ROAS y coordinación con agencia.

Paid Media Buyer / Marketing Lead at Flag Agency

January 1, 2024 - January 1, 2025

Managed high-value client accounts across multiple sectors (Mercado Libre, KFC, 7 Up). Simultaneously handled content creation and video editing for ads; supported clients in medical research labs, education, cosmetics, and other verticals; analyzed trends and optimized campaigns for performance.

Marketing Manager at MPC Abogados (Law Firm)

January 1, 2024 - January 1, 2025

Led all marketing efforts for the law firm, focusing on high-impact areas such as paid media. Responsibilities included organic content planning, creation, and filming; ad management (planning, creation, filming, editing); market research; Google Business Profile management and optimization; full website development.

Marketing & Content Strategist at Flag Agency

January 1, 2024 - December 31, 2025

Managed accounts across sectors for high-value clients; developed viral video campaigns; led two key projects Viral Scope and Automator Hub; built a digital presence.

Marketing & Content Lead at MPC Gabogados (Law Firm)

January 1, 2024 - December 31, 2025

Led organic content planning, filming, and editing; managed Meta paid campaigns; built/maintained website; conducted market research and audience insights.

Content Manager / Video Ads Lead at Flag Agency

January 1, 2024 - January 1, 2025

Managed content creation and video ads for high-value clients such as Mercado Libre, KFC, and 7up. Planned and produced ads, directed filming, edited campaigns, and supported website development and Google My Business optimization.

Owner, Marketer, Paid Media Buyer, Social Media Manager at MPC Abogados

January 1, 2024 - January 1, 2025

Led organic and paid media marketing for the law firm, overseeing content strategy, video/editable assets, ad campaigns, and social media. Managed Google Business Profile and website updates, delivering measurable growth in brand visibility and inquiries.

Content Planning & Video Editing at EducaninoConecta (ecommerce)

January 1, 2023 - January 1, 2024

Performed market research and content planning and produced the brand’s first viral videos, including a single video that nearly reached 20 million views.

Editor de Video y Planificación de Contenido

January 1, 2023 - December 31, 2024

Planificación de contenidos y edición de video para campañas de comercio electrónico y marketing digital.

Content Planner and Video Editor at Educando Conecta (E-commerce Brand)

January 1, 2023 - January 1, 2024

Developed first viral videos, reaching nearly 20 million views on a single video. Responsibilities included content planning via market research to identify trending content and replicate successful strategies; created visual assets and edited every video featured on the page.

Video Editor / Content Planner

January 1, 2023 - December 31, 2024

Developed first viral videos for the ecommerce brand, reaching nearly 20 million views on a single video.

Content Planner and Video Editor at Educano Connecta

January 1, 2023 - January 1, 2024

Developed Educano Connecta's first viral videos, reaching nearly 2 million views on a single piece of content. Responsibilities included content planning via market research to identify trending topics, replicating successful strategies, and producing all visual assets. Video editing and design were conducted to ensure cohesive branding across campaigns.