Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Marketing Coordinator at Sunset Quality Cleaning
June 1, 2022 - PresentDeveloped and executed social media content across Facebook and Instagram, boosting engagement by 43% and 20%, respectively. Updated website copy, blog posts, and SEO to align with brand messaging. Managed content calendar and tracked performance using Monday.com and Emplifi analytics.
Content Creator (Intern) at GiftGowns
January 1, 2023 - April 1, 2023Planned, filmed, and edited short-form video content for TikTok and Instagram, driving a 171.79% YoY increase in TikTok engagement. Conducted A/B post testing and analyzed platform metrics to optimize content performance. Refined product visuals and copy for clarity, consistency, and audience appeal.
Junior Brand & Campaign Support at FRNDO Solutions
September 1, 2024 - May 1, 2025Created visual assets and layouts for Instagram campaigns, promotions, and partnerships; translated creative direction into cohesive content aligned with brand guidelines and campaign goals; improved engagement consistency by refining visual hierarchy, typography, and format based on analytics.
Student Social Media Ambassador at Fanshawe College
October 1, 2019 - February 1, 2020Produced photo and video content for Instagram at campus events; collected audience insights via polls and direct feedback to guide content strategy; achieved an average reach of 5,500+ users per post by tailoring content to student interests.
Education
BA (Hons.) Media and Communications, Specialization in Digital Communication at University of Western Ontario
September 1, 2020 - April 1, 2025Qualifications
HubSpot SEO Certification
January 1, 2025 - March 21, 2026Google Analytics Certification
January 1, 2024 - March 21, 2026Google Ads Certification
January 1, 2024 - March 21, 2026Google AI Essentials
January 1, 2024 - March 21, 2026Hootsuite Social Media Marketing Certification
January 1, 2023 - March 21, 2026Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Education, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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