Available to hire
I’m a growth-focused SEO and AI-powered search strategist with a track record of driving multi-million dollar revenue across healthcare, enterprise software, and consumer brands. I design data-driven, AI-enabled SEO and SEM programs that align with product and engineering to scale visibility, traffic, and conversions.
I’m passionate about knowledge graphs, LL M Ops, automating workflows, and building cross-functional teams. I enjoy turning complex data into actionable strategy and mentoring teams to adopt AI-driven search while keeping a human-centered approach to content and user experience.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Senior SEO & AI Search Strategist at Clarity Digital
November 1, 2023 - PresentLed enterprise SEO and AI-powered search programs, defining KPI-driven roadmaps and building LL M Ops automation pipelines (GPTs, Zapier) to scale keyword research, optimization, and reporting. Advised enterprise clients on AI search readiness and evolving search behavior, while guiding cross-functional teams across SEO, analytics, content, UX, and engineering to drive growth and digital engagement. Drove substantioal traffic growth, improved conversions, and data-driven decision-making at scale.
Interim SEO / SEM Manager at Stanford Health Care
March 2, 2024 - August 2, 2024Directed SEO/SEM strategy and execution for a major health system, collaborating with marketing, product, and analytics to optimize patient acquisition and digital engagement while managing paid media performance.
Global SEO Program Manager (AMR) at Apple
August 2, 2022 - October 2, 2023Led a global SEO program across products and services, partnering with marketing, product, and engineering to drive visibility, traffic, and revenue. Implemented AI-enabled search readiness and scalable processes to support a large, multi-market ecosystem.
SEO & Web Analytics at Common Spirit Health
September 2, 2018 - August 2, 2022Led enterprise SEO and analytics initiatives across B2B and B2C segments within a complex health system. Drove visibility across traditional SERPs and AI platforms, developed content and technical strategies, and managed audits, optimization, and cross-functional collaboration to improve patient acquisition and engagement.
SEO Campaign Manager at Wpromote (DemandWave)
April 2, 2015 - August 2, 2018Managed large-scale SEO campaigns; conducted comprehensive technical, content, and backlink audits; led cross-functional teams across SEO, analytics, content, UX, and engineering; grew organic search footprint and drove measurable business impact in a fast-paced agency environment.
Education
Bachelor of Arts in Marketing at Michigan State University, Eli Broad College of Business
January 11, 2030 - March 22, 2026Qualifications
Google Ads Certification
January 11, 2030 - March 22, 2026SEO Clarity Certification
January 11, 2030 - March 22, 2026Content Marketing Certification
January 11, 2030 - March 22, 2026Google Analytics Certification
January 11, 2030 - March 22, 2026Industry Experience
Healthcare, Software & Internet, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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