Available to hire
I’m a growth-focused SEO and AI-powered search strategist with a track record of driving multi-million dollar revenue across healthcare, enterprise software, and consumer brands. I design data-driven, AI-enabled SEO and SEM programs that align with product and engineering to scale visibility, traffic, and conversions.
I’m passionate about knowledge graphs, LL M Ops, automating workflows, and building cross-functional teams. I enjoy turning complex data into actionable strategy and mentoring teams to adopt AI-driven search while keeping a human-centered approach to content and user experience.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Interim SEO / SEM Manager at Stanford Health Care
March 2, 2024 - August 2, 2024Directed SEO/SEM strategy and execution for a major health system, collaborating with marketing, product, and analytics to optimize patient acquisition and digital engagement while managing paid media performance.
Senior SEO & AI Search Strategist at Clarity Digital
November 1, 2023 - PresentLed enterprise SEO and AI-powered search programs, defining KPI-driven roadmaps and building LL M Ops automation pipelines (GPTs, Zapier) to scale keyword research, optimization, and reporting. Advised enterprise clients on AI search readiness and evolving search behavior, while guiding cross-functional teams across SEO, analytics, content, UX, and engineering to drive growth and digital engagement. Drove substantioal traffic growth, improved conversions, and data-driven decision-making at scale.
Global SEO Program Manager (AMR) at Apple
August 2, 2022 - October 2, 2023Led a global SEO program across products and services, partnering with marketing, product, and engineering to drive visibility, traffic, and revenue. Implemented AI-enabled search readiness and scalable processes to support a large, multi-market ecosystem.
SEO & Web Analytics at Common Spirit Health
September 2, 2018 - August 2, 2022Led enterprise SEO and analytics initiatives across B2B and B2C segments within a complex health system. Drove visibility across traditional SERPs and AI platforms, developed content and technical strategies, and managed audits, optimization, and cross-functional collaboration to improve patient acquisition and engagement.
SEO Campaign Manager at Wpromote (DemandWave)
April 2, 2015 - August 2, 2018Managed large-scale SEO campaigns; conducted comprehensive technical, content, and backlink audits; led cross-functional teams across SEO, analytics, content, UX, and engineering; grew organic search footprint and drove measurable business impact in a fast-paced agency environment.
Education
Bachelor of Arts in Marketing at Michigan State University, Eli Broad College of Business
January 11, 2030 - March 22, 2026Qualifications
Google Ads Certification
January 11, 2030 - March 22, 2026SEO Clarity Certification
January 11, 2030 - March 22, 2026Content Marketing Certification
January 11, 2030 - March 22, 2026Google Analytics Certification
January 11, 2030 - March 22, 2026Industry Experience
Healthcare, Software & Internet, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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