I am a results-driven digital marketer with extensive experience building, maintaining, and running successful digital marketing campaigns. I bring broad marketing knowledge along with a focus on client-centered, data-driven campaigns that boost brand awareness and presence. I am collaborative, creative, and experienced in leading marketing teams to meet and exceed goals. I leverage analytics to optimize performance and I’m proficient across paid social, search, display, and cross-channel strategies. Proven ability to analyze data with Google Analytics and Trends, generate actionable insights, and craft reports using platforms like DV360. I’m hands-on with tools such as Facebook Ads Manager, Google Ads, and others, and I enjoy translating complex data into clear, actionable plans for clients and teams.

I am a results-driven digital marketer with extensive experience building, maintaining, and running successful digital marketing campaigns. I bring broad marketing knowledge along with a focus on client-centered, data-driven campaigns that boost brand awareness and presence. I am collaborative, creative, and experienced in leading marketing teams to meet and exceed goals. I leverage analytics to optimize performance and I’m proficient across paid social, search, display, and cross-channel strategies. Proven ability to analyze data with Google Analytics and Trends, generate actionable insights, and craft reports using platforms like DV360. I’m hands-on with tools such as Facebook Ads Manager, Google Ads, and others, and I enjoy translating complex data into clear, actionable plans for clients and teams.

Available to hire

I am a results-driven digital marketer with extensive experience building, maintaining, and running successful digital marketing campaigns. I bring broad marketing knowledge along with a focus on client-centered, data-driven campaigns that boost brand awareness and presence. I am collaborative, creative, and experienced in leading marketing teams to meet and exceed goals. I leverage analytics to optimize performance and I’m proficient across paid social, search, display, and cross-channel strategies.

Proven ability to analyze data with Google Analytics and Trends, generate actionable insights, and craft reports using platforms like DV360. I’m hands-on with tools such as Facebook Ads Manager, Google Ads, and others, and I enjoy translating complex data into clear, actionable plans for clients and teams.

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Experience Level

Expert
Intermediate
Intermediate

Language

English
Fluent

Work Experience

Manager Digital Planning & Implementation at WPP Media (Group M)
February 1, 2025 - November 1, 2025
Partner with onshore global teams to develop media strategies and campaign plans for a key global client; Manage campaign budgets across markets; Lead and mentor an internal planning team; Support end-to-end campaign lifecycle including planning, QA, reporting, and financial reconciliation; Collaborate with cross-functional teams and participate in weekly client interactions to align plans with business objectives.
Assistant Manager Digital Planning at Interactive Avenues
June 1, 2023 - February 1, 2025
Assisted in the planning and organization of the company’s paid marketing campaigns; Collaborated with cross-functional teams to ensure marketing strategies aligned with business objectives; Managed the creation and execution of digital ads across multiple platforms, resulting in a ROAS of 6:1; Created and managed targeted conversion campaigns; Utilized A/B testing to optimize website design and user experience; Implemented website analytics to track user behavior and inform marketing strategies.
Senior Executive Digital Planning at PHD Media – OMG
November 1, 2021 - June 1, 2023
Collaborated with cross-functional teams to ensure marketing strategies aligned with business objectives; Managed the creation and execution of digital ads across multiple platforms, resulting in a 20% increase in click-through rates; Implemented website analytics to track user behavior and inform marketing strategies; Maintained a concise flow of media objectives/guidelines between teams and with the client; Analyzed media alternatives and made integrated media recommendations for budget allocation based on KPIs; Actively participated in keeping clients updated with the evolving media landscape and current trends; Monitored and built performance reports for Mid-Post campaigns and prepared client-facing presentations; Managed monthly billing processes.
Executive Client Servicing at Design Answers
April 1, 2021 - October 1, 2021
Developed and maintained up-to-date knowledge of the company’s products and services; Built and maintained relationships with key clients, resulting in a 15% increase in client satisfaction; Managed a team of 3 designers to ensure successful delivery of services and customer satisfaction; Handled client communications and resolved service issues.
Marketing Executive at Wealthy World Pathways Ltd
March 1, 2019 - March 1, 2021
Analyzed marketing data to identify trends and inform future marketing decisions; Created and managed a successful social media presence; Conducted research and analyzed data to identify audiences; Compiled, distributed, and presented ideas, information, and strategies; Wrote and proofread creative copy.

Education

Masters in Journalism and Mass Communication at Swami Vivekananda Subhar C University, Meerut, India
January 11, 2030 - June 1, 2021
B.Com (Hons) Finance at Chitkara University, Punjab, India
January 11, 2030 - July 1, 2019

Qualifications

Advertising on Facebook
January 11, 2030 - March 22, 2026
Advance Advertising on Facebook
January 11, 2030 - March 22, 2026
Marketing Tools: Digital Marketing
January 11, 2030 - March 22, 2026
Google Ads Essential Training
January 11, 2030 - March 22, 2026
SEO for Social Media
January 11, 2030 - March 22, 2026
Social Media Marketing: Strategy and Optimization
January 11, 2030 - March 22, 2026

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Retail