Managed performance-driven paid advertising campaigns focused on lead generation and customer acquisition for home interior and renovation services. Planned and executed Facebook & Instagram campaigns for lead generation, built lead generation funnels with instant forms and landing pages, conducted audience research, location targeting, and interest-based targeting; implemented retargeting campaigns; optimized campaigns to improve ROI; managed eCommerce conversion campaigns; monitored performance metrics (CPL, CTR, CPA) and continuously tested multiple creatives and messaging angles to improve conversion rates.

Freelance Meta Ads & Social Media Marketing Specialist at Remote / Freelance

January 1, 2019 - December 31, 2021

Provided performance-driven paid social advertising and social media marketing services for eCommerce, healthcare, lifestyle and local service brands; created strategy, audience research, creative direction, A/B testing, and funnel optimization; built scalable, ROI-focused campaigns; managed budgets and reporting for multiple clients.

Founder / Architect / Landscape & Interior Designer at Alive Landscape Design Studio

January 1, 2023 - Present

Remote design partner for architecture, landscape & interior design projects across India and international markets. Created concept designs, interior layouts, landscape layouts, mood boards, furniture plans, and presentation drawings. Developed exterior concepts, terrace gardens, balconies, patios, pergolas, decks, hardscape layouts, and outdoor living spaces. Coordinated with homeowners, architects, interior designers, and design firms; managed client communications, revisions, timelines, and final deliverables.

Freelance / Upwork Designer (Remote) at Self-Employed / Freelance

January 1, 2020 - January 1, 2023

Completed multiple architectural, landscape, and interior design assignments for global clients via freelance platforms. Delivered floor plans, interior layouts, landscape plans, exterior concepts, mood boards, and presentation drawings. Supported design development, layout planning, material references, and client presentations; collaborated remotely with homeowners, architects, interior designers, and design firms.

Sales / Design Experience at LIV Space

January 1, 2017 - January 1, 2020

Engaged with clients to understand interior design requirements, space planning, budgets, and project preferences. Supported residential interior design discussions through layout planning, visual references, material understanding, and client presentations.

Remote Design Partner at Live Landscape Design Studio

January 1, 2023 - Present

Collaborated on architecture, landscape, and interior design projects for residential and outdoor spaces; created concept designs, floor plans, interior concepts, mood boards, material directions; prepared design presentations; coordinated with homeowners, architects, interior designers, and design firms remotely to support project execution.

Interior Designer at Livspace

January 1, 2017 - January 1, 2020

Worked with clients to understand interior design requirements, space planning, budgets, and project preferences; contributed to residential interior design discussions through layout planning, visual references, materials understanding, and client presentations.