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I'm Shawon Das, a Senior Digital Marketing Specialist with 10+ years of experience leading full-funnel acquisition and optimization across e-commerce, SaaS, fintech, and tech verticals. I’m skilled in A/B testing, audience insights, and advanced analytics to boost site performance, lift conversions, and improve ROI. Highlights include a 50% increase in website traffic and a notable uplift in email engagement. I collaborate cross-functionally with product, support, and marketing teams to design scalable programs, from influencer partnerships to automated email sequences and voice-search optimization. I mentor new teammates and translate complex data into clear, business-focused narratives that drive growth across markets (EMEA included).…I'm Shawon Das, a Senior Digital Marketing Specialist with 10+ years of experience leading full-funnel acquisition and optimization across e-commerce, SaaS, fintech, and tech verticals. I’m skilled in A/B testing, audience insights, and advanced analytics to boost site performance, lift conversions, and improve ROI. Highlights include a 50% increase in website traffic and a notable uplift in email engagement. I collaborate cross-functionally with product, support, and marketing teams to design scalable programs, from influencer partnerships to automated email sequences and voice-search optimization. I mentor new teammates and translate complex data into clear, business-focused narratives that drive growth across markets (EMEA included).

Shawon Das

Marketing Strategist, Growth Marketer, Product Marketer, +2

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I'm Shawon Das, a Senior Digital Marketing Specialist with 10+ years of experience leading full-funnel acquisition and optimization across e-commerce, SaaS, fintech, and tech verticals. I’m skilled in A/B testing, audience insights, and advanced analytics to boost site performance, lift conversions, and improve ROI. Highlights include a 50% increase in website traffic and a notable uplift in email engagement. I collaborate cross-functionally with product, support, and marketing teams to design scalable programs, from influencer partnerships to automated email sequences and voice-search optimization. I mentor new teammates and translate complex data into clear, business-focused narratives that drive growth across markets (EMEA included).…I'm Shawon Das, a Senior Digital Marketing Specialist with 10+ years of experience leading full-funnel acquisition and optimization across e-commerce, SaaS, fintech, and tech verticals. I’m skilled in A/B testing, audience insights, and advanced analytics to boost site performance, lift conversions, and improve ROI. Highlights include a 50% increase in website traffic and a notable uplift in email engagement. I collaborate cross-functionally with product, support, and marketing teams to design scalable programs, from influencer partnerships to automated email sequences and voice-search optimization. I mentor new teammates and translate complex data into clear, business-focused narratives that drive growth across markets (EMEA included).

Available to hire

I’m Shawon Das, a Senior Digital Marketing Specialist with 10+ years of experience leading full-funnel acquisition and optimization across e-commerce, SaaS, fintech, and tech verticals. I’m skilled in A/B testing, audience insights, and advanced analytics to boost site performance, lift conversions, and improve ROI. Highlights include a 50% increase in website traffic and a notable uplift in email engagement.

I collaborate cross-functionally with product, support, and marketing teams to design scalable programs, from influencer partnerships to automated email sequences and voice-search optimization. I mentor new teammates and translate complex data into clear, business-focused narratives that drive growth across markets (EMEA included).

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

Bengali

Fluent

English

Fluent

Portuguese

Beginner

Work Experience

Sr. Digital Marketing Manager and Sales at REDDIT, INC

July 1, 2025 - Present

Own a half-million-dollar quarterly revenue portfolio across 100+ SMB and agency clients, driving strategic web marketing growth in e-commerce, SaaS, fintech, travel, and tech. Develop and execute advanced full-funnel growth strategies leveraging Reddit community insights, optimized ad formats, retargeting, and ML-driven audience expansion. Lead optimizations improving CPA, ROAS, funnel conversions, CTR, and overall campaign efficiency. Guide Q4 seasonal planning and scalable ad investments to accelerate testing across markets. Serve as strategic advisor to agency partners, shaping long-term plans, creative frameworks, account structuring, and cross-channel alignment. Analyze campaign data to deliver actionable insights, trend forecasts, and performance narratives to senior stakeholders. Collaborate with Product, Support, and Marketing on critical product improvements and beta rollouts (Lead Gen, Performance Max, Audience Tools). Reactivate dormant accounts and unlock new revenue throu

Head of Digital Marketing at NUOPTIMA

January 1, 2019 - November 1, 2024

Led digital marketing for B2B and consumer brands, achieving major traffic and revenue milestones. 0-to-55k search traffic in 7 months for an eCommerce beverage brand; £140k revenue closed from a B2B web/lead-gen funnel; 36% of revenue from email marketing; $300k to $1m revenue for a wellness Amazon brand; 0-to-12k search traffic in 6 months for an Amazon agency; 250% traffic rise in 1.5 years for a fintech firm; 120x organic traffic and 18x keyword growth for a fintech mobile app; 10x organic traffic growth to 10k for an eCommerce wedding-dresses brand. Implemented automated email campaigns with behavioral triggers and predictive modeling, boosting email opens by 85% and CTR by 120%. Collaborated with product on voice-search optimization, boosting voice-driven conversions by 50%. Initiated micro-influencer program with AI sentiment analysis, delivering 300% more brand mentions and 25% uplift in social-sales. Mentored teams and drove cross-functional alignment to exceed quarterly targ

Digital Marketing Specialist at ICARUS DIGITAL MARKETING

January 1, 2017 - December 31, 2018

Led a transition to a data-driven, web-marketing focused approach, implementing advanced analytics tools and ML-driven optimization to improve ROI by 75% and CAC by 40%. Developed a comprehensive content marketing strategy leveraging AI-generated content and predictive analytics, resulting in a 150% increase in organic traffic and a 90% uplift in lead quality.

WordPress Developer at GANGAS DIGITAL

January 1, 2016 - December 31, 2016

Managed and created websites for diverse sectors including eCommerce, law, and real estate. Set up and optimized Google AdWords campaigns, improved landing pages, and implemented tracking via Google Analytics, Tag Manager, and remarketing tags. Collaborated with a talented Portuguese team to deliver high-quality outputs.

Ecommerce Manager at Outslayer - Professional Fight Gear

January 1, 2013 - December 31, 2015

Ecommerce Manager responsible for order processing, customer support, digital marketing, social media marketing, and SEO. Managed operations and optimized online sales channels to drive growth in a competitive sporting gear market.