Hi,
My name is Martin Tarpev, and I have been working in copywriting for over 15 years.
My main experience includes:
• Creating Advertising texts for Marketing Campaigns: I have worked at Telenor Bulgaria, where I was responsible for creating advertising texts for smartphones, tablets, smart accessories, and more, as part of the company’s regular marketing campaigns. Together with the marketing team, I developed models for the targeting and design of various advertising texts for the Telenor Bulgaria website. I also created a distinctive Tone of Voice for the company. In Bulgaria, I also developed my freelance practice, which gave me the opportunity to create advertising messages for various companies in different sectors—from bedding companies to cosmetics companies and waste management companies…
• Creating and Implementing SEO Copywriting Strategies: My most extensive and specialized experience is in creating product and service descriptions and blog articles. I can develop comprehensive strategies where product descriptions are combined with blog articles on specific topics, forming a unique thematic cluster of online content. Over the years, I have mastered numerous techniques for planning such clusters and executing link-building tactics through them.
The specific types of texts I have the most experience with are product and service descriptions, blog articles, texts for advertising campaigns, and “About Us” page texts. At Telenor Bulgaria, I was also responsible for the content of pages explaining the terms and conditions of specific services—these texts guided users on steps and methods of ordering, subscription types and prices, activation types, and usage of mobile services.
Additionally, over the years, I have grown accustomed to working with designers, SEO experts, and digital marketing specialists. I can negotiate terms for various joint assignments with them and plan criteria and performance indicators for projects.
I should emphasize that my copywriting expertise is primarily valid in Bulgarian. I have a good command of English and could handle texts in this language as well, but I’m not as proficient. Norwegian, however, is entirely new language to me; I’m currently learning it and can’t be effective with it in a copywriting manner. However, since I understand how to build messages and organize information, I could use tools like ChatGPT to fine-tune translations once I have developed the main idea, logic and structure.
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