Hi, My name is Martin Tarpev, and I have been working in copywriting for over 15 years. My main experience includes: • Creating Advertising texts for Marketing Campaigns: I have worked at Telenor Bulgaria, where I was responsible for creating advertising texts for smartphones, tablets, smart accessories, and more, as part of the company's regular marketing campaigns. Together with the marketing team, I developed models for the targeting and design of various advertising texts for the Telenor Bulgaria website. I also created a distinctive Tone of Voice for the company. In Bulgaria, I also developed my freelance practice, which gave me the opportunity to create advertising messages for various companies in different sectors—from bedding companies to cosmetics companies and waste management companies... • Creating and Implementing SEO Copywriting Strategies: My most extensive and specialized experience is in creating product and service descriptions and blog articles. I can develop comprehensive strategies where product descriptions are combined with blog articles on specific topics, forming a unique thematic cluster of online content. Over the years, I have mastered numerous techniques for planning such clusters and executing link-building tactics through them. The specific types of texts I have the most experience with are product and service descriptions, blog articles, texts for advertising campaigns, and "About Us" page texts. At Telenor Bulgaria, I was also responsible for the content of pages explaining the terms and conditions of specific services—these texts guided users on steps and methods of ordering, subscription types and prices, activation types, and usage of mobile services. Additionally, over the years, I have grown accustomed to working with designers, SEO experts, and digital marketing specialists. I can negotiate terms for various joint assignments with them and plan criteria and performance indicators for projects. I should emphasize that my copywriting expertise is primarily valid in Bulgarian. I have a good command of English and could handle texts in this language as well, but I'm not as proficient. Norwegian, however, is entirely new language to me; I'm currently learning it and can't be effective with it in a copywriting manner. However, since I understand how to build messages and organize information, I could use tools like ChatGPT to fine-tune translations once I have developed the main idea, logic and structure.

Martin Todorov Tarpev

Hi, My name is Martin Tarpev, and I have been working in copywriting for over 15 years. My main experience includes: • Creating Advertising texts for Marketing Campaigns: I have worked at Telenor Bulgaria, where I was responsible for creating advertising texts for smartphones, tablets, smart accessories, and more, as part of the company's regular marketing campaigns. Together with the marketing team, I developed models for the targeting and design of various advertising texts for the Telenor Bulgaria website. I also created a distinctive Tone of Voice for the company. In Bulgaria, I also developed my freelance practice, which gave me the opportunity to create advertising messages for various companies in different sectors—from bedding companies to cosmetics companies and waste management companies... • Creating and Implementing SEO Copywriting Strategies: My most extensive and specialized experience is in creating product and service descriptions and blog articles. I can develop comprehensive strategies where product descriptions are combined with blog articles on specific topics, forming a unique thematic cluster of online content. Over the years, I have mastered numerous techniques for planning such clusters and executing link-building tactics through them. The specific types of texts I have the most experience with are product and service descriptions, blog articles, texts for advertising campaigns, and "About Us" page texts. At Telenor Bulgaria, I was also responsible for the content of pages explaining the terms and conditions of specific services—these texts guided users on steps and methods of ordering, subscription types and prices, activation types, and usage of mobile services. Additionally, over the years, I have grown accustomed to working with designers, SEO experts, and digital marketing specialists. I can negotiate terms for various joint assignments with them and plan criteria and performance indicators for projects. I should emphasize that my copywriting expertise is primarily valid in Bulgarian. I have a good command of English and could handle texts in this language as well, but I'm not as proficient. Norwegian, however, is entirely new language to me; I'm currently learning it and can't be effective with it in a copywriting manner. However, since I understand how to build messages and organize information, I could use tools like ChatGPT to fine-tune translations once I have developed the main idea, logic and structure.

Available to hire

Hi,
My name is Martin Tarpev, and I have been working in copywriting for over 15 years.

My main experience includes:
• Creating Advertising texts for Marketing Campaigns: I have worked at Telenor Bulgaria, where I was responsible for creating advertising texts for smartphones, tablets, smart accessories, and more, as part of the company’s regular marketing campaigns. Together with the marketing team, I developed models for the targeting and design of various advertising texts for the Telenor Bulgaria website. I also created a distinctive Tone of Voice for the company. In Bulgaria, I also developed my freelance practice, which gave me the opportunity to create advertising messages for various companies in different sectors—from bedding companies to cosmetics companies and waste management companies…

• Creating and Implementing SEO Copywriting Strategies: My most extensive and specialized experience is in creating product and service descriptions and blog articles. I can develop comprehensive strategies where product descriptions are combined with blog articles on specific topics, forming a unique thematic cluster of online content. Over the years, I have mastered numerous techniques for planning such clusters and executing link-building tactics through them.

The specific types of texts I have the most experience with are product and service descriptions, blog articles, texts for advertising campaigns, and “About Us” page texts. At Telenor Bulgaria, I was also responsible for the content of pages explaining the terms and conditions of specific services—these texts guided users on steps and methods of ordering, subscription types and prices, activation types, and usage of mobile services.

Additionally, over the years, I have grown accustomed to working with designers, SEO experts, and digital marketing specialists. I can negotiate terms for various joint assignments with them and plan criteria and performance indicators for projects.

I should emphasize that my copywriting expertise is primarily valid in Bulgarian. I have a good command of English and could handle texts in this language as well, but I’m not as proficient. Norwegian, however, is entirely new language to me; I’m currently learning it and can’t be effective with it in a copywriting manner. However, since I understand how to build messages and organize information, I could use tools like ChatGPT to fine-tune translations once I have developed the main idea, logic and structure.

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Language

Bulgarian
Fluent
English
Fluent

Work Experience

Content Marketing Specialist at INTUS AS
January 1, 2025 - Present
Prompt engineering, AI project development, using ChatGPT for advanced copywriting and marketing campaigns; using Bolt and Lovable to create and develop online platforms; creating website designs, brand books, and web user experience solutions using AI tools.
Owner and Chief Copywriter at Avtorsko.com
January 1, 2014 - January 1, 2025
Developed and implemented copywriting and digital marketing strategies; wrote articles for business blogs, product and service sales copy, and company presentations.
Copywriter and Consumer Segments Specialist at Telenor Bulgaria
October 1, 2016 - October 1, 2018
Created advertising texts for products and services; wrote sales copy for smartphones, tablets, smart accessories, and digital services; developed copy for advertising campaigns and website banner ads; edited and rewriting website content; created product brand page copy (Huawei Mate 10 Pro Dual, P10, P20); SEO copywriting and link building.
Copywriter at Bulgarian Copywriting Agency (Copywriter.bg)
January 1, 2011 - December 31, 2013
Wrote About Us pages, product sales copy, and blog content for business websites.
Articles and News Writer at Teenproblem.net
January 1, 2008 - December 31, 2012
Wrote articles and news content; initiated and supported the 'The Cool Reading' campaign to encourage reading among young people; planned advertising and PR messages; wrote slogans, PR messages, and campaign materials; prepared questionnaires, analyzed results and campaign feedback; participated in press events and wrote speeches.

Education

Master’s Degree in Public Relations at Sofia University "St. Kliment Ohridski"
January 1, 2007 - December 31, 2009
Bachelor’s Degree in Marketing at University of National and World Economy
January 1, 2003 - December 31, 2007

Qualifications

SQL – Data Analysis and Reporting
January 1, 2017 - December 31, 2018
English for Communication – AVO School of English (C1+ Certificate)
January 11, 2030 - March 22, 2026
Copywriting Secrets – SoftUni Digital
January 11, 2030 - March 22, 2026

Industry Experience

Media & Entertainment, Software & Internet, Telecommunications, Professional Services, Education