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I am a data-driven marketer with a track record of managing multi-million euro paid media budgets across EU markets, delivering growth through creative-first testing and full-funnel strategies. I specialize in e-commerce analytics and scalable automation, with cross-functional experience in fashion and consumer goods. I enjoy turning insights into actionable campaigns and mentoring teams to elevate performance. I thrive in collaborative environments, love solving complex problems with data, and am passionate about building scalable processes that accelerate growth while improving ROI.…I am a data-driven marketer with a track record of managing multi-million euro paid media budgets across EU markets, delivering growth through creative-first testing and full-funnel strategies. I specialize in e-commerce analytics and scalable automation, with cross-functional experience in fashion and consumer goods. I enjoy turning insights into actionable campaigns and mentoring teams to elevate performance. I thrive in collaborative environments, love solving complex problems with data, and am passionate about building scalable processes that accelerate growth while improving ROI.

Ridhima PEBBISETTY

Marketing Strategist, Marketing Analyst, Performance Marketer, +2

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I am a data-driven marketer with a track record of managing multi-million euro paid media budgets across EU markets, delivering growth through creative-first testing and full-funnel strategies. I specialize in e-commerce analytics and scalable automation, with cross-functional experience in fashion and consumer goods. I enjoy turning insights into actionable campaigns and mentoring teams to elevate performance. I thrive in collaborative environments, love solving complex problems with data, and am passionate about building scalable processes that accelerate growth while improving ROI.…I am a data-driven marketer with a track record of managing multi-million euro paid media budgets across EU markets, delivering growth through creative-first testing and full-funnel strategies. I specialize in e-commerce analytics and scalable automation, with cross-functional experience in fashion and consumer goods. I enjoy turning insights into actionable campaigns and mentoring teams to elevate performance. I thrive in collaborative environments, love solving complex problems with data, and am passionate about building scalable processes that accelerate growth while improving ROI.

Available to hire

I am a data-driven marketer with a track record of managing multi-million euro paid media budgets across EU markets, delivering growth through creative-first testing and full-funnel strategies. I specialize in e-commerce analytics and scalable automation, with cross-functional experience in fashion and consumer goods. I enjoy turning insights into actionable campaigns and mentoring teams to elevate performance.

I thrive in collaborative environments, love solving complex problems with data, and am passionate about building scalable processes that accelerate growth while improving ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Advanced

Hindi

Fluent

Telugu

Fluent

Work Experience

Performance Marketing Manager at About You (Zalando)

October 1, 2025 - Present

Co-managed €3M+ TikTok paid media budget, delivering +55% YoY ROAS growth and +200% YoY spend across EU. Led conversion-focused upper-funnel strategy, including creative planning, testing, and production with in-house and agency partners. Designed and managed A/B testing frameworks across creatives, optimization, audiences, and targeting. Monitored Adjust reporting to drive funnel optimization and identify tracking discrepancies. Mentored junior performance marketers and documented best practices to enable efficient, scalable growth.

Junior Performance Marketing Manager at About You (Zalando)

March 1, 2024 - September 30, 2025

Planned, executed, and optimized TikTok campaigns across full funnel (Branding, App, Prospecting and Retargeting). Owned Dynamic Product Ads (DPA) strategy via Smartly feed management, optimizing catalog structure and Dynamic Creative Optimization (DCO) templates to scale performance. Automated campaign workflows via Smartly feed management, reducing execution time by ~80%. Expanded paid media scope by executing and optimizing YouTube performance campaigns, applying cross-channel learnings.

Assistant Marketing Manager – PPD, Europe Zone at L'Oréal

July 1, 2022 - December 1, 2022

Conducted market and industry analysis on key trends, delivering insights for managing product categories and strategic growth. Monitored monthly performance of pillar products and launches, analyzing sales, distribution, and customer feedback. Improved brand strategy on e-commerce platforms through audits of 65 product display pages and ratings & reviews. Optimized media strategy and monitored campaign performance by analyzing social media KPIs and Brand Lift Studies.

Global Assistant Marketing Coordinator at Bel

October 1, 2020 - May 1, 2021

Led Disney license activation ‘Back to School 2021’ in 20+ countries for La Vache Qui Rit®. Guided country brand managers on strategic planning, volumes, audits, and promotions. Conceptualized the marketing mix, artworks, and promotional strategies with a communication agency. Developed and introduced a dedicated Food Truck at Disneyland Paris, boosting brand equity and sales. Managed product campaigns and advertising initiatives: briefs, project follow-up, and creative development with agency partners.