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I'm a Senior Paid Media / Performance Marketing professional with over a decade of experience driving growth for education, healthcare, and B2B/B2C clients. I oversee multi-channel campaigns, manage sizable budgets, and translate data into actionable strategies that improve profitability and scale results. My work emphasizes strategic planning, rigorous optimization, and cross-functional collaboration to deliver measurable outcomes across Google Ads, LinkedIn, and Facebook, among other platforms. I’m also passionate about emerging technologies and how AI, data science, blockchain, and DeFi can transform marketing. I enjoy connecting people and businesses with innovative digital solutions and continuously expanding my skills to stay ahead in the evolving landscape of marketing technology.…I'm a Senior Paid Media / Performance Marketing professional with over a decade of experience driving growth for education, healthcare, and B2B/B2C clients. I oversee multi-channel campaigns, manage sizable budgets, and translate data into actionable strategies that improve profitability and scale results. My work emphasizes strategic planning, rigorous optimization, and cross-functional collaboration to deliver measurable outcomes across Google Ads, LinkedIn, and Facebook, among other platforms. I’m also passionate about emerging technologies and how AI, data science, blockchain, and DeFi can transform marketing. I enjoy connecting people and businesses with innovative digital solutions and continuously expanding my skills to stay ahead in the evolving landscape of marketing technology.

José Luis Muñoz Torrealba

Performance Marketer, Marketing Strategist, Digital Marketer, +2

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I'm a Senior Paid Media / Performance Marketing professional with over a decade of experience driving growth for education, healthcare, and B2B/B2C clients. I oversee multi-channel campaigns, manage sizable budgets, and translate data into actionable strategies that improve profitability and scale results. My work emphasizes strategic planning, rigorous optimization, and cross-functional collaboration to deliver measurable outcomes across Google Ads, LinkedIn, and Facebook, among other platforms. I’m also passionate about emerging technologies and how AI, data science, blockchain, and DeFi can transform marketing. I enjoy connecting people and businesses with innovative digital solutions and continuously expanding my skills to stay ahead in the evolving landscape of marketing technology.…I'm a Senior Paid Media / Performance Marketing professional with over a decade of experience driving growth for education, healthcare, and B2B/B2C clients. I oversee multi-channel campaigns, manage sizable budgets, and translate data into actionable strategies that improve profitability and scale results. My work emphasizes strategic planning, rigorous optimization, and cross-functional collaboration to deliver measurable outcomes across Google Ads, LinkedIn, and Facebook, among other platforms. I’m also passionate about emerging technologies and how AI, data science, blockchain, and DeFi can transform marketing. I enjoy connecting people and businesses with innovative digital solutions and continuously expanding my skills to stay ahead in the evolving landscape of marketing technology.

Available to hire

I’m a Senior Paid Media / Performance Marketing professional with over a decade of experience driving growth for education, healthcare, and B2B/B2C clients. I oversee multi-channel campaigns, manage sizable budgets, and translate data into actionable strategies that improve profitability and scale results. My work emphasizes strategic planning, rigorous optimization, and cross-functional collaboration to deliver measurable outcomes across Google Ads, LinkedIn, and Facebook, among other platforms.

I’m also passionate about emerging technologies and how AI, data science, blockchain, and DeFi can transform marketing. I enjoy connecting people and businesses with innovative digital solutions and continuously expanding my skills to stay ahead in the evolving landscape of marketing technology.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Paid Media Specialist at The University of Chicago (Global Alumni)

January 1, 2022 - Present

Specializing in performance marketing, I manage PPC campaigns across Google Ads, LinkedIn Ads, and Facebook Ads with a combined annual budget around $1.5M. I lead strategic planning, meticulous organization, and continuous optimization to achieve profitable outcomes, supported by data analysis and ongoing profitability improvements. I also oversee an advertising budget exceeding half a million euros.

Independent Performance Marketing Strategist at Self-employed

January 1, 2012 - Present

Independent Performance Marketing Strategist with 10+ years in SEM. I schedule, monitor, and optimize digital advertising campaigns for small businesses, with a focus on healthcare, e-commerce, and construction.

Digital and Automation Marketing Strategy at SM

January 1, 2013 - December 31, 2022

Over 5 years, developed and executed Marketing Automation campaign strategies to meet annual revenue targets and campaign objectives. Built strategic marketing processes with tools such as lead scoring, email marketing, and lead generation; tracked B2B behavior online; built web and brand positioning and analyzed online initiatives to improve performance.

Account Executive at Grupo Albión

January 1, 2010 - December 31, 2013

Provided dedicated client service to internal marketing groups for online project needs. Experience in strategy and corporate communications programs at national and international levels across industries including TUYYOU, jobandtalent, Cabify, and Jones Lang Lasalle.

Executive and Communications consultant at Asesores de RRPP y Comunicación

January 1, 2007 - December 31, 2010

Account PR executive at the Consumer & Online Division of Microsoft Spain.

Paid Media Specialist at Global Alumni - The University of Chicago

January 1, 2022 - Present

Senior paid media specialist overseeing performance marketing initiatives. Manage multi-channel PPC campaigns (CPC, CPL, CPA) for the University of Chicago across Google Ads, LinkedIn Ads, and Facebook Ads. Responsible for strategic campaign planning, meticulous organization, and continuous optimization to drive effective and impactful outcomes. Perform data analysis to inform strategies and maximize profitability. Oversee advertising budgets exceeding €500k per year and USD budgets up to $1.5M across channels.

Independent Performance Marketing Strategist at Marketing CV

January 1, 2012 - Present

Independent performance marketing consultant with 10+ years of SEM expertise. Schedule, monitor, and optimize digital advertising campaigns for small businesses, with a focus on healthcare, e-commerce, and construction sectors.