Managed and scaled paid media campaigns across Google Ads and Meta Ads for service, hospitality, and eCommerce clients. Reduced CPL by 25-40% through campaign restructuring, audience refinement, and creative testing. Conducted account audits to identify inefficiencies and reallocated spending into high-performing segments. Built reporting systems and dashboards to monitor KPIs and guide optimization decisions. Supported campaign scaling across multiple verticals while maintaining efficiency.

Co-Founder | Senior Digital Marketing Manager (Growth & Performance Lead) at MadSense Media

July 1, 2023 - February 1, 2025

Owner end-to-end growth strategy across paid media, SEO, and funnel optimization for multiple client accounts. Built scalable acquisition systems generating consistent lead flow and pipeline growth for a SaaS product in the Sales space. Drove multi-channel campaigns across paid, organic, and social to improve CPC, conversions, and lead quality. Led a full-funnel optimization approach and KPI dashboards.

Wagon Trail RV Digital Marketing Manager (Acquisition & Growth) at Wagon Trail RV

January 1, 2016 - November 1, 2019

Led acquisition and growth initiatives for Wagon Trail RV, executing end-to-end digital marketing strategy across paid media, SEO, and content. Built full-funnel systems (ads → landing pages → tracking → CRM integration), managed budgets, and improved performance. Implemented attribution improvements using GA4 and analytics tools to drive bookings and optimize online presence.

Growth Marketing Manager / Director Paid Media

November 1, 2019 - Present

Owned end-to-end growth strategy across paid media for service-based and multi-location accounts. Led funnel optimization, demand generation, and multi-channel campaigns on Google, Meta, and other platforms. Built scalable acquisition systems and dashboards; reduced CPL by up to 35% while boosting lead quality; re-built attribution frameworks using GA4, GPT, and conversion APIs; aligned paid media with SEO and content to drive unified growth and ROI across multiple verticals. Drove cross-functional collaboration to optimize messaging, UX, and landing page performance; managed budgets from $10K to $100K+ monthly.

Co-Founder | Senior Digital Marketing Specialist (Performance & Paid Media)

November 1, 2018 - July 1, 2023

Co-founded and led performance marketing for service-based and multi-location clients. Executed end-to-end growth across paid media and SEO; built full-funnel acquisition systems and scalable reporting frameworks (GA4 + dashboards). Took over underperforming accounts, audited funnels (ads, targeting, landing pages, tracking) and rebuilt for performance; reduced CPL by 30–35% while improving conversion rates and lead quality. Drove a 47% increase in 'Pet' bookings across 11 hotel locations through paid media and influencer strategy; managed six-figure monthly ad spend across Google and Meta.