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I am a strategic, data-driven enterprise marketer with 16+ years of experience leading integrated campaigns, ABM programs, and events across APAC to drive full-funnel awareness, engagement, and pipeline growth. I design multi-channel programs across the buyer journey and partner with sales, SDRs, and digital teams to accelerate deal progression. My fintech, SaaS, and enterprise-tech background has delivered notable wins, including a USD 7.5M cross-sell ABM deal and award-winning execution. I thrive in fast-paced environments, continually optimizing performance through data insights while staying adaptable and commercially focused. Beyond demand generation, I lead with brand and content strategy, weaving online and in-person experiences to strengthen client relationships and market presence. I’ve steered global campaigns, thought leadership content, and partner marketing across APAC, delivering measurable brand lift, pipeline growth, and sustained engagement for financial services, technology, and education sectors.…I am a strategic, data-driven enterprise marketer with 16+ years of experience leading integrated campaigns, ABM programs, and events across APAC to drive full-funnel awareness, engagement, and pipeline growth. I design multi-channel programs across the buyer journey and partner with sales, SDRs, and digital teams to accelerate deal progression. My fintech, SaaS, and enterprise-tech background has delivered notable wins, including a USD 7.5M cross-sell ABM deal and award-winning execution. I thrive in fast-paced environments, continually optimizing performance through data insights while staying adaptable and commercially focused. Beyond demand generation, I lead with brand and content strategy, weaving online and in-person experiences to strengthen client relationships and market presence. I’ve steered global campaigns, thought leadership content, and partner marketing across APAC, delivering measurable brand lift, pipeline growth, and sustained engagement for financial services, technology, and education sectors.

Mandy Ang

Brand Designer, Product Designer, Graphic Designer, +2

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I am a strategic, data-driven enterprise marketer with 16+ years of experience leading integrated campaigns, ABM programs, and events across APAC to drive full-funnel awareness, engagement, and pipeline growth. I design multi-channel programs across the buyer journey and partner with sales, SDRs, and digital teams to accelerate deal progression. My fintech, SaaS, and enterprise-tech background has delivered notable wins, including a USD 7.5M cross-sell ABM deal and award-winning execution. I thrive in fast-paced environments, continually optimizing performance through data insights while staying adaptable and commercially focused. Beyond demand generation, I lead with brand and content strategy, weaving online and in-person experiences to strengthen client relationships and market presence. I’ve steered global campaigns, thought leadership content, and partner marketing across APAC, delivering measurable brand lift, pipeline growth, and sustained engagement for financial services, technology, and education sectors.…I am a strategic, data-driven enterprise marketer with 16+ years of experience leading integrated campaigns, ABM programs, and events across APAC to drive full-funnel awareness, engagement, and pipeline growth. I design multi-channel programs across the buyer journey and partner with sales, SDRs, and digital teams to accelerate deal progression. My fintech, SaaS, and enterprise-tech background has delivered notable wins, including a USD 7.5M cross-sell ABM deal and award-winning execution. I thrive in fast-paced environments, continually optimizing performance through data insights while staying adaptable and commercially focused. Beyond demand generation, I lead with brand and content strategy, weaving online and in-person experiences to strengthen client relationships and market presence. I’ve steered global campaigns, thought leadership content, and partner marketing across APAC, delivering measurable brand lift, pipeline growth, and sustained engagement for financial services, technology, and education sectors.

Available to hire

I am a strategic, data-driven enterprise marketer with 16+ years of experience leading integrated campaigns, ABM programs, and events across APAC to drive full-funnel awareness, engagement, and pipeline growth. I design multi-channel programs across the buyer journey and partner with sales, SDRs, and digital teams to accelerate deal progression. My fintech, SaaS, and enterprise-tech background has delivered notable wins, including a USD 7.5M cross-sell ABM deal and award-winning execution. I thrive in fast-paced environments, continually optimizing performance through data insights while staying adaptable and commercially focused.

Beyond demand generation, I lead with brand and content strategy, weaving online and in-person experiences to strengthen client relationships and market presence. I’ve steered global campaigns, thought leadership content, and partner marketing across APAC, delivering measurable brand lift, pipeline growth, and sustained engagement for financial services, technology, and education sectors.

Skills

Lead Nurturing

Experience Level

Lead Nurturing

Expert

Language

Chinese

Advanced

English

Fluent

Japanese

Intermediate

Work Experience

Senior Field Marketing Manager at Visa (Fixed-Term Engagement)

March 1, 2025 - December 1, 2025

Drove ABM strategy and execution for banking clients, optimizing campaign performance through data-driven insights and cross-functional collaboration. Launched a remittance webinar that converted Visa survey data into a compelling content narrative, delivering 59 Marketing Qualified Leads and accelerating ABM pipeline momentum. Orchestrated a global brand awareness campaign for Visa Direct, ensuring consistent messaging and measurable brand lift across APAC. Led end-to-end event strategy and execution to deepen client engagement, and ran integrated B2B/B2C co-marketing campaigns with financial institutions and ecosystem partners. Also organized a Creator Summit with STB to boost engagement among Gen Z and millennials, and supported Visa’s F1 activation with a high-visibility pop-up experience.

VP , Enterprise Growth & Communications at Bank of New York (Global Client Management)

February 1, 2023 - August 1, 2024

Transformed APAC marketing into a modern, data-driven function using digital tools and innovative technologies. Integrated online, social, and marquee customer events to amplify brand visibility, achieving a 19% lift in brand presence. Led a Stanford University content syndication program to strengthen thought leadership and updated budget allocation and retargeting for LinkedIn Ads, driving a 200% increase in MQLs. Localized and adapted marketing content to market requirements to improve relevance and impact.

Head of Growth /Performance Marketing at Shopline (e-commerce SaaS)

September 1, 2022 - January 1, 2023

Revamped the partner marketing program, increasing partner engagement by 43%. Managed 10+ cross-functional teams to drive web optimization and A/B testing, resulting in a 4x increase in PLG pipeline. Guided SMB growth initiatives across China, Singapore, and Australia, and led SEO/content collaboration with product and marketing agencies to produce optimized content. Implemented marketing automation (HubSpot, Outreach) and developed a merchant-focused marketing toolkit to improve merchant satisfaction.

Head of APAC Field Marketing at R3 (Enterprise Blockchain)

May 1, 2021 - May 1, 2022

Reduced wasted paid media spend by SGD 19k and improved conversion. Implemented a post-event nurture campaign for CBDC that increased sales appointments by 250%. Organized developer hackathons, trade shows, and webinars attracting 1,000+ regional developers. Collaborated with corporate marketing to publish 10 bylines per quarter in major blockchain and tech outlets.

Senior Manager , Demand Generation , APAC at FICO (Fintech)

August 1, 2019 - April 1, 2021

Analyzed and identified key accounts; collaborated with sales to pilot cross-sell ABM, closing a USD 7.5M deal. Awarded for digital marketing contributions and led marketing automation and lead scoring initiatives. Increased MQLs by 231% with APAC-centric primary research content, and started SEM for FICO Asia, increasing contact acquisition by 16%. Collaborated with global teams to create SEO-friendly content; one blog ranked on page 1 within two months.

APJ Field Marketing Lead | Global Social Media Lead at Oracle (MySQL)

January 1, 2016 - July 1, 2018

Managed and developed social media channels and strategy, boosting engagements by 10.4% on average. Revived Facebook following to ~500k in a year; mentored 7 BDRs; led a social selling pilot with SDRs increasing demo requests by 15%. Led the experiential launch of MySQL 8.0, delivering a 45% rise in MQLs and engaging 500+ attendees across APAC. Collaborated with marketing ops to design the first email nurture program, achieving a 32% ROI over six months.

Campaign Manager , APJ at HP

January 1, 2013 - December 1, 2014

Recognized for driving pipeline improvements through customized sales acceleration programs. Optimized freemium campaign conversions by 3x via data-driven A/B testing and insights to improve marketing investment. Delivered an integrated campaign (events, email, telemarketing, paid ads) that increased MQLs by 82% and created a 'campaign in a box' for partner marketing with a 39% uptake. Mentored a marketing manager and contractor team on pipeline optimization.

Services Marketing Lead , APJ at Avaya

January 1, 2011 - January 1, 2013

Improved renewal rate for maintenance services through lifecycle email campaigns; named Employee of the Month for the 'Buyer Kit' campaign which grew leads 161%. Developed a partner and sales enablement program using gamification that raised engagement by 600%. Saved USD 196k by achieving 70% conversion for a web support adoption campaign. Managed a team of field marketing managers and agencies.

Direct Marketing Manager /SMB Partner Marketing Lead at Cisco/Microsoft

January 1, 2004 - January 1, 2011

Conceptualised new co-partner marketing programs quarterly. Revamped marketing campaigns that delivered revenue growth of over 300% within 9 months. Recognized for Marketing Program Benchmark achievements and awarded GEM (Go Extra Mile) for campaign design and execution across two quarters.