Helen Darlington

I’m a commercially minded marketing leader with 23 years of experience, including building and running Woven, a full-service agency that grew from a start-up to £2m+ turnover. I excel at helping businesses clarify objectives, review existing assets, and identify the opportunities that will move the needle. I’m at my best when I can sharpen positioning, refine propositions, strengthen customer journeys, and shape marketing around real commercial priorities.

I bring strategic thinking, practical momentum and a clear focus on performance, while working closely with in-house teams or specialist partners to make things happen. I have managed marketing budgets from around £5k to £30k per month and I’m seeking a senior role where I can bring commercial focus, strategic leadership and strong all-round marketing capability.