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I'm a commercially minded marketing leader with 23 years of experience, including building and running Woven, a full-service agency that grew from a start-up to £2m+ turnover. I excel at helping businesses clarify objectives, review existing assets, and identify the opportunities that will move the needle. I’m at my best when I can sharpen positioning, refine propositions, strengthen customer journeys, and shape marketing around real commercial priorities. I bring strategic thinking, practical momentum and a clear focus on performance, while working closely with in-house teams or specialist partners to make things happen. I have managed marketing budgets from around £5k to £30k per month and I’m seeking a senior role where I can bring commercial focus, strategic leadership and strong all-round marketing capability.…I'm a commercially minded marketing leader with 23 years of experience, including building and running Woven, a full-service agency that grew from a start-up to £2m+ turnover. I excel at helping businesses clarify objectives, review existing assets, and identify the opportunities that will move the needle. I’m at my best when I can sharpen positioning, refine propositions, strengthen customer journeys, and shape marketing around real commercial priorities. I bring strategic thinking, practical momentum and a clear focus on performance, while working closely with in-house teams or specialist partners to make things happen. I have managed marketing budgets from around £5k to £30k per month and I’m seeking a senior role where I can bring commercial focus, strategic leadership and strong all-round marketing capability.

Helen Darlington

Creative Director, Brand Strategist, Marketing Strategist, +2

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I'm a commercially minded marketing leader with 23 years of experience, including building and running Woven, a full-service agency that grew from a start-up to £2m+ turnover. I excel at helping businesses clarify objectives, review existing assets, and identify the opportunities that will move the needle. I’m at my best when I can sharpen positioning, refine propositions, strengthen customer journeys, and shape marketing around real commercial priorities. I bring strategic thinking, practical momentum and a clear focus on performance, while working closely with in-house teams or specialist partners to make things happen. I have managed marketing budgets from around £5k to £30k per month and I’m seeking a senior role where I can bring commercial focus, strategic leadership and strong all-round marketing capability.…I'm a commercially minded marketing leader with 23 years of experience, including building and running Woven, a full-service agency that grew from a start-up to £2m+ turnover. I excel at helping businesses clarify objectives, review existing assets, and identify the opportunities that will move the needle. I’m at my best when I can sharpen positioning, refine propositions, strengthen customer journeys, and shape marketing around real commercial priorities. I bring strategic thinking, practical momentum and a clear focus on performance, while working closely with in-house teams or specialist partners to make things happen. I have managed marketing budgets from around £5k to £30k per month and I’m seeking a senior role where I can bring commercial focus, strategic leadership and strong all-round marketing capability.

Available to hire

I’m a commercially minded marketing leader with 23 years of experience, including building and running Woven, a full-service agency that grew from a start-up to £2m+ turnover. I excel at helping businesses clarify objectives, review existing assets, and identify the opportunities that will move the needle. I’m at my best when I can sharpen positioning, refine propositions, strengthen customer journeys, and shape marketing around real commercial priorities.

I bring strategic thinking, practical momentum and a clear focus on performance, while working closely with in-house teams or specialist partners to make things happen. I have managed marketing budgets from around £5k to £30k per month and I’m seeking a senior role where I can bring commercial focus, strategic leadership and strong all-round marketing capability.