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I’m a CPA professor, MBA graduate and a Business Owner with a strong interest in how businesses grow. I focus on the space between marketing and conversion - understanding how attention turns into action, and how businesses can create path from discovery to purchase. I naturally think in systems, looking at how different parts of a business connect, and how processes can be improved with simple solutions. I aim to help businesses create structured, effective systems that support both growth and conversion. My main successful case studies: 1. AUDIENCE GROWTH AND BRAND POSITIONING - Scaling a Brand from 2k to 99k Followers Through Strategic Content and Positioning. Built through strategic content positioning, consistent visual identity, and audience-focused storytelling. 2. COMMUNITY BUILDING AND CUSTOMER ENGAGEMENT - Building a loyal brand community through customer-centric content. Focused on building a brand that customers could relate to and engage with - turning buyers into a community. 3. CAMPAIGN EXECUTION, CAMPAIGN DIRECTION AND CONVERSION STRATEGY - Executing High-Impact Campaigns Across Product Launches and Collaborations. Campaigns were designed to combine product storytelling, identity-based marketing, and timely releases to drive both engagement and conversion. My approach combines creative direction with structured funnel thinking-ensuring that marketing efforts translate into actual business results.…I’m a CPA professor, MBA graduate and a Business Owner with a strong interest in how businesses grow. I focus on the space between marketing and conversion - understanding how attention turns into action, and how businesses can create path from discovery to purchase. I naturally think in systems, looking at how different parts of a business connect, and how processes can be improved with simple solutions. I aim to help businesses create structured, effective systems that support both growth and conversion. My main successful case studies: 1. AUDIENCE GROWTH AND BRAND POSITIONING - Scaling a Brand from 2k to 99k Followers Through Strategic Content and Positioning. Built through strategic content positioning, consistent visual identity, and audience-focused storytelling. 2. COMMUNITY BUILDING AND CUSTOMER ENGAGEMENT - Building a loyal brand community through customer-centric content. Focused on building a brand that customers could relate to and engage with - turning buyers into a community. 3. CAMPAIGN EXECUTION, CAMPAIGN DIRECTION AND CONVERSION STRATEGY - Executing High-Impact Campaigns Across Product Launches and Collaborations. Campaigns were designed to combine product storytelling, identity-based marketing, and timely releases to drive both engagement and conversion. My approach combines creative direction with structured funnel thinking-ensuring that marketing efforts translate into actual business results.

Shirley Olivo

Growth Marketer, Marketing Strategist, Content Strategist, +2

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I’m a CPA professor, MBA graduate and a Business Owner with a strong interest in how businesses grow. I focus on the space between marketing and conversion - understanding how attention turns into action, and how businesses can create path from discovery to purchase. I naturally think in systems, looking at how different parts of a business connect, and how processes can be improved with simple solutions. I aim to help businesses create structured, effective systems that support both growth and conversion. My main successful case studies: 1. AUDIENCE GROWTH AND BRAND POSITIONING - Scaling a Brand from 2k to 99k Followers Through Strategic Content and Positioning. Built through strategic content positioning, consistent visual identity, and audience-focused storytelling. 2. COMMUNITY BUILDING AND CUSTOMER ENGAGEMENT - Building a loyal brand community through customer-centric content. Focused on building a brand that customers could relate to and engage with - turning buyers into a community. 3. CAMPAIGN EXECUTION, CAMPAIGN DIRECTION AND CONVERSION STRATEGY - Executing High-Impact Campaigns Across Product Launches and Collaborations. Campaigns were designed to combine product storytelling, identity-based marketing, and timely releases to drive both engagement and conversion. My approach combines creative direction with structured funnel thinking-ensuring that marketing efforts translate into actual business results.…I’m a CPA professor, MBA graduate and a Business Owner with a strong interest in how businesses grow. I focus on the space between marketing and conversion - understanding how attention turns into action, and how businesses can create path from discovery to purchase. I naturally think in systems, looking at how different parts of a business connect, and how processes can be improved with simple solutions. I aim to help businesses create structured, effective systems that support both growth and conversion. My main successful case studies: 1. AUDIENCE GROWTH AND BRAND POSITIONING - Scaling a Brand from 2k to 99k Followers Through Strategic Content and Positioning. Built through strategic content positioning, consistent visual identity, and audience-focused storytelling. 2. COMMUNITY BUILDING AND CUSTOMER ENGAGEMENT - Building a loyal brand community through customer-centric content. Focused on building a brand that customers could relate to and engage with - turning buyers into a community. 3. CAMPAIGN EXECUTION, CAMPAIGN DIRECTION AND CONVERSION STRATEGY - Executing High-Impact Campaigns Across Product Launches and Collaborations. Campaigns were designed to combine product storytelling, identity-based marketing, and timely releases to drive both engagement and conversion. My approach combines creative direction with structured funnel thinking-ensuring that marketing efforts translate into actual business results.

Available to hire

Manila, Philippines

I’m a CPA professor, MBA graduate and a Business Owner with a strong interest in how businesses grow.

I focus on the space between marketing and conversion - understanding how attention turns into action, and how businesses can create path from discovery to purchase.

I naturally think in systems, looking at how different parts of a business connect, and how processes can be improved with simple solutions.

I aim to help businesses create structured, effective systems that support both growth and conversion.

My main successful case studies:

AUDIENCE GROWTH AND BRAND POSITIONING - Scaling a Brand from 2k to 99k Followers Through Strategic Content and Positioning. Built through strategic content positioning, consistent visual identity, and audience-focused storytelling.
COMMUNITY BUILDING AND CUSTOMER ENGAGEMENT - Building a loyal brand community through customer-centric content. Focused on building a brand that customers could relate to and engage with - turning buyers into a community.
CAMPAIGN EXECUTION, CAMPAIGN DIRECTION AND CONVERSION STRATEGY - Executing High-Impact Campaigns Across Product Launches and Collaborations. Campaigns were designed to combine product storytelling, identity-based marketing, and timely releases to drive both engagement and conversion.

My approach combines creative direction with structured funnel thinking-ensuring that marketing efforts translate into actual business results.

Skills

Branding

Canva

CRM

Experience Level

Branding

Intermediate

Canva

Intermediate

CRM

Intermediate

Work Experience

Growth Marketing and Funnel Optimization Specialist at Totes and Beyond Manufacturing Corporation

January 1, 2019 - Present

Scaled brand audience from 2K to 99K (+4,800%) followers through organic and paid strategies; Planned and executed multi-channel marketing campaigns for product launches and collaborations; Improved conversion and customer experience through pricing and product positioning optimization; Managed end-to-end business operations including production, finance, and marketing; Built a high-engagement community, increasing customer retention and repeat purchases.

Accounting Professor (Full-Time) at Far Eastern University (FEU Manila)

January 1, 2014 - Present

Teach Financial Accounting, Managerial and Cost Accounting, and Strategic Cost Management; Applied real-world business and marketing concepts to enhance student learning outcomes.