Maya Phelan

Digital Specialist, Arrivals & Departures at A4 Advertising

Manage and optimize multi-channel paid media campaigns (Meta, programmatic, display, and paid social), driving measurable increases in ROAS, lead generation, and customer acquisition for national and global brands.

Senior Programmatic Buyer at A4 Advertising

Led key client accounts across B2C, B2B, and mobile for Altice Marketing; oversaw Display, Video, OTT, and Audio campaigns; sole buyer on Facebook, Instagram, LinkedIn, and Google Ads; collaborated with internal and external stakeholders to meet KPIs and maximize ROAS; managed multi-million-dollar quarterly budgets; worked with third-party agencies to enhance business and promote new products; demonstrated omni-channel expertise across Digital, OTT, and Linear; drove Lead Gen and Brand Awareness.

Programmatic Buyer at A4 Advertising

Tracked and optimized hundreds of data-driven campaigns across major platforms; provided reporting, analysis, support, and feedback to clients daily; managed social advertising campaigns on Facebook, Instagram, and LinkedIn.

Associate Digital Strategist at Audience Partners

Audience Partners is a leading provider of data-fueled, audience-based addressable advertising solutions spanning four screens (desktop, mobile, tablet, TV); served as Ad-Ops specialist providing client feedback for media planning; collaborated with Time Warner, Cox Media and others; used proprietary technology enabling deterministic digital targeting across four screens; consistently delivered innovative advertising solutions for clients and partners.

Marketing Strategist at Shift Posts

Shift Posts is a mobile app and digital platform for relief pharmacists; developed brand goals and digital strategies; conducted market research for product development; identified growth opportunities within the marketplace.