Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a marketing leader with over 14 years of experience in brand, events, and digital marketing. I have extensive expertise in creating brand (more than 30 cases), communication, and marketing strategies from scratch, as well as executing various activities to support brand expansion. These activities include events, PR, blogs, ads, videos, webinars, and more.…

Ekaterina Zhabina

Growth Marketer, Marketing Strategist, Brand Strategist, +2





I am a marketing leader with over 14 years of experience in brand, events, and digital marketing. I have extensive expertise in creating brand (more than 30 cases), communication, and marketing strategies from scratch, as well as executing various activities to support brand expansion. These activities include events, PR, blogs, ads, videos, webinars, and more.…

Available to hire

I am a marketing leader with over 14 years of experience in brand, events, and digital marketing. I have extensive expertise in creating brand (more than 30 cases), communication, and marketing strategies from scratch, as well as executing various activities to support brand expansion. These activities include events, PR, blogs, ads, videos, webinars, and more.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Russian

Intermediate

Work Experience

Head of Marketing at FunnelFox

August 1, 2024 - Present

Own end-to-end marketing strategy and execution for FunnelFox, shaping the Web2App category and driving scalable revenue growth.

Fractional CMO / B2B Adviser (Contract) at Freelance / Independent

June 1, 2023 - August 1, 2024

Defined and executed growth marketing strategy; led brand management and positioning; owned creative strategy and production for paid ads; drove B2B content marketing and SEO improvements; managed marketing analytics, research, and reporting; executed social media strategy across Facebook, Instagram, and TikTok.

Global Content Marketing at Veeam Software

July 1, 2019 - June 1, 2021

Led global marketing for NA and English-speaking EMEA; planned and executed large-scale online/offline events; coordinated product launches; produced content across landing pages, blogs, social, podcasts, and webinars; delivered revenue analytics, forecasting, and investor reporting.

Lead Manager, CIS CSR Program at Gazprom Neft

June 1, 2014 - December 1, 2018

Managed Russia's largest corporate social responsibility program across 36 regions; planned and executed 450+ events annually; developed brand platforms and communications for 100+ sub-brands; cross-channel campaign planning; full PR support; built partnerships with government bodies, universities, and foundations.