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I build and manage e-commerce stores, mainly using Shopify, handling the entire process from website creation to customer acquisition. I hold a Master’s degree in Business Analytics from HEC Lausanne, which allows me to leverage data-driven strategies to optimize performance and drive growth. I have hands-on experience in: Product research and market analysis Website creation and optimization (UX, copywriting, branding) Launching and managing paid advertising campaigns (Meta Ads) Performance tracking (CPA, ROAS) and continuous optimization Order management and customer service I am particularly interested in building strong brands and developing high perceived-value products.…I build and manage e-commerce stores, mainly using Shopify, handling the entire process from website creation to customer acquisition. I hold a Master’s degree in Business Analytics from HEC Lausanne, which allows me to leverage data-driven strategies to optimize performance and drive growth. I have hands-on experience in: Product research and market analysis Website creation and optimization (UX, copywriting, branding) Launching and managing paid advertising campaigns (Meta Ads) Performance tracking (CPA, ROAS) and continuous optimization Order management and customer service I am particularly interested in building strong brands and developing high perceived-value products.

Alicia Gamal

Data Scientist, Data Analyst, Web Developer, +2

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I build and manage e-commerce stores, mainly using Shopify, handling the entire process from website creation to customer acquisition. I hold a Master’s degree in Business Analytics from HEC Lausanne, which allows me to leverage data-driven strategies to optimize performance and drive growth. I have hands-on experience in: Product research and market analysis Website creation and optimization (UX, copywriting, branding) Launching and managing paid advertising campaigns (Meta Ads) Performance tracking (CPA, ROAS) and continuous optimization Order management and customer service I am particularly interested in building strong brands and developing high perceived-value products.…I build and manage e-commerce stores, mainly using Shopify, handling the entire process from website creation to customer acquisition. I hold a Master’s degree in Business Analytics from HEC Lausanne, which allows me to leverage data-driven strategies to optimize performance and drive growth. I have hands-on experience in: Product research and market analysis Website creation and optimization (UX, copywriting, branding) Launching and managing paid advertising campaigns (Meta Ads) Performance tracking (CPA, ROAS) and continuous optimization Order management and customer service I am particularly interested in building strong brands and developing high perceived-value products.

Available to hire

I build and manage e-commerce stores, mainly using Shopify, handling the entire process from website creation to customer acquisition.

I hold a Master’s degree in Business Analytics from HEC Lausanne, which allows me to leverage data-driven strategies to optimize performance and drive growth.

I have hands-on experience in:

Product research and market analysis
Website creation and optimization (UX, copywriting, branding)
Launching and managing paid advertising campaigns (Meta Ads)
Performance tracking (CPA, ROAS) and continuous optimization
Order management and customer service

I am particularly interested in building strong brands and developing high perceived-value products.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

French

Fluent

English

Advanced

Arabic

Beginner

German

Beginner

Work Experience

Junior Coach at Graines d'Entrepreneurs

October 1, 2023 - April 1, 2024

Mentored a team of students (ages 11–13) in developing an entrepreneurial project. Guided business idea development, marketing campaign and website creation. Team achieved 3rd place in the final project competition.

E-commerce Store Owner at Own E-commerce Store in Bangkok

January 1, 2025 - Present

Generated €100K+ in revenue. Created and managed online stores using Shopify; developed product pages, pricing strategies and digital marketing campaigns; tested advertising campaigns and analyzed performance data.

Volunteer – Humanitarian Project at Solidarités Sénégal

January 1, 2022 - December 31, 2023

Volunteer involvement supporting humanitarian project activities in Senegal.

Data Analyst at Independent / Freelance

January 1, 2023 - December 31, 2024

Data & Analytics work including R, Python, Excel; data visualization and statistical analysis; predictive modeling; dashboards using Power BI; data projects with 20,000+ customer reviews.