I'm a senior B2B marketing leader with 15+ years of experience building and scaling revenue-focused marketing functions across enterprise SaaS, AI, energy and consumer sectors. Most recently I led Marketing at AMPLYFI (enterprise AI SaaS), owning 80% of pipeline contribution and delivering SQLs 54% above target. I've founded marketing functions twice, led teams of up to 11, and operated as a true commercial partner to the CEO and board. I'm immediately available for Head of Marketing or Marketing Director roles (remote or hybrid) as AMPLYFI underwent administration in March 2026. I bring GTM strategy, Demand Gen, ABM, lifecycle marketing, content, events, PR and budget governance across global enterprise deals.

Emma Russell

I'm a senior B2B marketing leader with 15+ years of experience building and scaling revenue-focused marketing functions across enterprise SaaS, AI, energy and consumer sectors. Most recently I led Marketing at AMPLYFI (enterprise AI SaaS), owning 80% of pipeline contribution and delivering SQLs 54% above target. I've founded marketing functions twice, led teams of up to 11, and operated as a true commercial partner to the CEO and board. I'm immediately available for Head of Marketing or Marketing Director roles (remote or hybrid) as AMPLYFI underwent administration in March 2026. I bring GTM strategy, Demand Gen, ABM, lifecycle marketing, content, events, PR and budget governance across global enterprise deals.

Available to hire

I’m a senior B2B marketing leader with 15+ years of experience building and scaling revenue-focused marketing functions across enterprise SaaS, AI, energy and consumer sectors. Most recently I led Marketing at AMPLYFI (enterprise AI SaaS), owning 80% of pipeline contribution and delivering SQLs 54% above target. I’ve founded marketing functions twice, led teams of up to 11, and operated as a true commercial partner to the CEO and board.

I’m immediately available for Head of Marketing or Marketing Director roles (remote or hybrid) as AMPLYFI underwent administration in March 2026. I bring GTM strategy, Demand Gen, ABM, lifecycle marketing, content, events, PR and budget governance across global enterprise deals.

See more

Language

English
Fluent

Work Experience

Head of Marketing at AMPLY FI
January 1, 2023 - March 1, 2026
Owned global GTM strategy, demand generation, content, events and budget for an enterprise AI SaaS platform; built and led teams up to 11; delivered 30% YoY pipeline growth and SQLs 54% above target; partnered with CEO and board.
Head of Marketing at Fisher & Paykel
January 1, 2022 - December 31, 2023
Led global marketing strategy and GTM for a global appliance manufacturer; built ABM programs, PR and events; delivered 19% YoY ecommerce growth and strong multi-channel demand generation; owned budget and KPIs; acted as a commercial partner to executive leadership.
Marketing Lead at Vald Energy
January 1, 2019 - December 31, 2022
Led multi-channel demand generation for a high-growth B2B energy startup; achieved 17% above target; improved customer retention through data-driven lifecycle marketing; built brand from zero and led ABM and lifecycle initiatives across the UK market.
Brand Marketing Manager at Travis Perkins
January 1, 2018 - December 31, 2019
Led national brand strategy and execution across a UK-wide trade and retail network; established large-scale brand presence and aligned marketing to sales objectives.
Account Director at MG OMD
January 1, 2017 - December 31, 2017
Led Virgin Money and Nationwide accounts with a team of 11 and £25m+ annual client budgets across regulated financial services brands.

Education

Add your educational history here.

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Life Sciences, Manufacturing, Energy & Utilities, Software & Internet, Professional Services