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Hi, I’m Kendall Logan—a results-driven digital marketing strategist with 5+ years of experience driving brand growth, audience engagement, and campaign performance across nonprofit, political, and consumer brand environments. I specialize in paid media strategy, social media marketing, content development, email campaigns, performance analytics, and multi-channel campaign execution. I have a strong background in peer-to-peer fundraising, digital fundraising campaigns, community engagement, and data-driven strategy. I excel at analyzing campaign performance metrics to improve engagement, optimize budgets, and increase conversion rates. I enjoy collaborating with clients and internal creative teams to align digital strategy with campaign objectives and timelines, and I’m passionate about storytelling and building brands online.…Hi, I’m Kendall Logan—a results-driven digital marketing strategist with 5+ years of experience driving brand growth, audience engagement, and campaign performance across nonprofit, political, and consumer brand environments. I specialize in paid media strategy, social media marketing, content development, email campaigns, performance analytics, and multi-channel campaign execution. I have a strong background in peer-to-peer fundraising, digital fundraising campaigns, community engagement, and data-driven strategy. I excel at analyzing campaign performance metrics to improve engagement, optimize budgets, and increase conversion rates. I enjoy collaborating with clients and internal creative teams to align digital strategy with campaign objectives and timelines, and I’m passionate about storytelling and building brands online.

Kendall Logan

Content Creator, Copywriter, Social Media Manager, +2

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Hi, I’m Kendall Logan—a results-driven digital marketing strategist with 5+ years of experience driving brand growth, audience engagement, and campaign performance across nonprofit, political, and consumer brand environments. I specialize in paid media strategy, social media marketing, content development, email campaigns, performance analytics, and multi-channel campaign execution. I have a strong background in peer-to-peer fundraising, digital fundraising campaigns, community engagement, and data-driven strategy. I excel at analyzing campaign performance metrics to improve engagement, optimize budgets, and increase conversion rates. I enjoy collaborating with clients and internal creative teams to align digital strategy with campaign objectives and timelines, and I’m passionate about storytelling and building brands online.…Hi, I’m Kendall Logan—a results-driven digital marketing strategist with 5+ years of experience driving brand growth, audience engagement, and campaign performance across nonprofit, political, and consumer brand environments. I specialize in paid media strategy, social media marketing, content development, email campaigns, performance analytics, and multi-channel campaign execution. I have a strong background in peer-to-peer fundraising, digital fundraising campaigns, community engagement, and data-driven strategy. I excel at analyzing campaign performance metrics to improve engagement, optimize budgets, and increase conversion rates. I enjoy collaborating with clients and internal creative teams to align digital strategy with campaign objectives and timelines, and I’m passionate about storytelling and building brands online.

Available to hire

Hi, I’m Kendall Logan—a results-driven digital marketing strategist with 5+ years of experience driving brand growth, audience engagement, and campaign performance across nonprofit, political, and consumer brand environments. I specialize in paid media strategy, social media marketing, content development, email campaigns, performance analytics, and multi-channel campaign execution. I have a strong background in peer-to-peer fundraising, digital fundraising campaigns, community engagement, and data-driven strategy.

I excel at analyzing campaign performance metrics to improve engagement, optimize budgets, and increase conversion rates. I enjoy collaborating with clients and internal creative teams to align digital strategy with campaign objectives and timelines, and I’m passionate about storytelling and building brands online.

Skills

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Work Experience

Digital Marketing Manager at People First Inc.

November 1, 2024 - Present

Lead digital marketing strategy for nonprofit, political, and consumer brand clients, managing multi-channel campaigns focused on audience engagement and P2P fundraising initiatives. Manage paid media campaigns across Meta Ads, Google Ads, and LinkedIn, optimizing spend and improving engagement and conversion performance. Develop and execute digital campaigns for clients including White Castle, Peanuts, ACLU, America Pride Rises, Pansophic, and various political campaigns. Create content strategies and digital assets aligned with campaign messaging and audience targeting goals. Monitor campaign performance metrics including CTR, CPC, CPA, engagement rate, and conversion rate; deliver performance reports and actionable insights to clients. Optimize landing pages and digital experiences to improve user engagement and donation conversions. Collaborate directly with clients and internal creative teams to align digital strategy with campaign objectives and timelines.

Digital Marketing Specialist / Growth Marketing Analyst at Seagate Technology

January 1, 2022 - October 31, 2024

Supported global digital campaigns for data storage and cloud infrastructure solutions, contributing to measurable engagement and lead generation outcomes. Managed paid search and paid social campaigns with significant annual budgets, improving return on ad spend and engagement metrics. Executed SEO and content marketing initiatives to improve keyword visibility and organic traffic growth. Designed and deployed email marketing campaigns, increasing open rates and click-through performance. Conducted funnel performance analysis to identify engagement drop-offs and optimize campaign performance. Built audience segmentation strategies to improve targeting accuracy and reduce cost per lead. Collaborated with cross-functional teams to launch product marketing campaigns aligned with revenue and awareness goals.

Marketing Coordinator / Digital Marketing Analyst at Acer America

January 1, 2021 - December 31, 2021

Executed digital advertising campaigns across Google Ads and Meta platforms, increasing e-commerce conversion rates by 20%. Assisted in managing social media strategy and content calendar, growing brand engagement by 35%. Monitored campaign performance metrics including CTR, CPA, CPC, and conversion rate; delivered weekly KPI reports to leadership. Conducted competitor benchmarking and keyword research to support SEO growth initiatives. Supported email marketing campaigns targeting B2B and B2C segments, improving subscriber engagement and retention. Optimized landing pages through CRO best practices and user behavior insights. Contributed to brand awareness campaigns during product launches, increasing website traffic by 27%.