Experience Level
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Work Experience
Founder & CEO at Sway Co Social
January 1, 2024 - PresentFounded and led a full-service paid media, digital strategy, and AI-enabled creative agency. Oversaw campaigns across Meta, Google, LinkedIn, OTT/CTV, and programmatic. Managed strategy, creative, client relationships, and team leadership. Administered six-figure ad budgets with measurable ROI and growth. Achieved a 72% ROI increase, 50% production efficiency improvements, and directed digital strategy for national healthcare and pharmaceutical brands; managed $1M+ in annual ad spend; increased engagement by 120% and audience growth by 85%.
Head of Digital at Iron Light Agency
January 1, 2023 - January 1, 2024Managed full digital department and team members, overseeing strategy, execution, and performance across client campaigns.
Director of Digital at HashTag Health
January 1, 2021 - January 1, 2024Led digital strategy for national healthcare and pharmaceutical brands; oversaw creative and client relationships.
Founder & Operator at Swayco Social
December 31, 2020 - PresentManage operations and client accounts, and lead the development and execution of digital marketing campaigns across multiple channels to drive growth for agencies and their clients.
Director of Digital at Hashtag Health Agency
December 31, 2018 - December 31, 2022Managed full digital department and team members, driving integrated campaigns and ROI optimization.
Marketing Director at Neighbors / Exceptional ER
January 1, 2016 - January 1, 2019Directed marketing initiatives, branding, and demand generation; led cross-functional teams to drive growth and optimize campaigns.
Education
B.B.A in Marketing at West Texas A&M University
January 1, 2011 - January 1, 2015Bachelor of Business Administration in Marketing at West Texas A&M University
January 1, 2011 - January 1, 2015Qualifications
Google Ads Certified
January 11, 2030 - July 6, 2026Meta Ads Certified
January 11, 2030 - July 6, 2026WBENC Certified
January 11, 2030 - July 6, 2026HUB Certified
January 11, 2030 - July 6, 2026SAM.gov Registered Vendor
January 11, 2030 - July 6, 2026Industry Experience
Professional Services, Healthcare, Non-Profit Organization, Education, Government, Real Estate & Construction, Media & Entertainment
Experience Level
Expert
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