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I'm James Ly, a design leader based in Irvine, CA, driving growth through UX strategy and scalable design systems. I excel at rapid prototyping, cross-team alignment, and building consumer platforms across industries. I’ve helped clients boost engagement and revenue through thoughtful UX and system-wide design. I mentor teams globally to elevate execution quality and foster best-practice design cultures, partnering with stakeholders to align design with business outcomes and deliver measurable impact.…I'm James Ly, a design leader based in Irvine, CA, driving growth through UX strategy and scalable design systems. I excel at rapid prototyping, cross-team alignment, and building consumer platforms across industries. I’ve helped clients boost engagement and revenue through thoughtful UX and system-wide design. I mentor teams globally to elevate execution quality and foster best-practice design cultures, partnering with stakeholders to align design with business outcomes and deliver measurable impact.

James Ly

Product Designer, UX Designer, UI Designer, +2

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I'm James Ly, a design leader based in Irvine, CA, driving growth through UX strategy and scalable design systems. I excel at rapid prototyping, cross-team alignment, and building consumer platforms across industries. I’ve helped clients boost engagement and revenue through thoughtful UX and system-wide design. I mentor teams globally to elevate execution quality and foster best-practice design cultures, partnering with stakeholders to align design with business outcomes and deliver measurable impact.…I'm James Ly, a design leader based in Irvine, CA, driving growth through UX strategy and scalable design systems. I excel at rapid prototyping, cross-team alignment, and building consumer platforms across industries. I’ve helped clients boost engagement and revenue through thoughtful UX and system-wide design. I mentor teams globally to elevate execution quality and foster best-practice design cultures, partnering with stakeholders to align design with business outcomes and deliver measurable impact.

Available to hire

I’m James Ly, a design leader based in Irvine, CA, driving growth through UX strategy and scalable design systems. I excel at rapid prototyping, cross-team alignment, and building consumer platforms across industries. I’ve helped clients boost engagement and revenue through thoughtful UX and system-wide design.

I mentor teams globally to elevate execution quality and foster best-practice design cultures, partnering with stakeholders to align design with business outcomes and deliver measurable impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Senior Product Designer at Neudesic, an IBM Company

January 1, 2015 - January 1, 2025

Led UX strategy and UI execution for enterprise clients, embedded in Agile product teams to define customer journeys, streamline workflows, and implement scalable design systems. Secured multimillion-dollar accounts by leading UX/UI for company’s largest clients. Cut delivery timelines by 33% with a custom client branded design system. Reduced rework by resolving technical-UX dependencies in partnership with cross-functional teammates. Assisted key deals through targeted prototypes that won potential stakeholder’s approval.

UX / UI Designer at Telecommunications Systems, Inc.

January 1, 2010 - January 1, 2015

Scaled mobile UI standards for Verizon Navigator app across iOS, Android, and BlackBerry platforms. Created sales and marketing visuals as well as streamlined product demos. Standardized delivery via high-fidelity prototypes and unified style guides. Assisted roadmap decisions through usability interviews and performance metrics analysis.

Multimedia Graphic Designer at Rauxa Direct

January 1, 2008 - January 1, 2010

Delivered branded landing pages, emails, and printed marketing materials for clients such as Verizon, Chase, Intuit, and Disney. +35% click-through and +30% revenue through optimized marketing email design. Built templates and training docs that improved production efficiency for fellow designers.