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I am a results-driven Marketing Manager with 8+ years in the B2B IT sector, specializing in data-driven strategies for technologies and corporate branding. Passionate about AI solutions, I leverage advanced tools to enhance efficiency, create impactful campaigns, and drive smarter decisions.\n\nTech-savvy, customer-centric, and product-inspired, my focus is to drive projects to completion. I explain complex technologies in simple terms, and I thrive on cross-functional collaboration to build go-to-market strategies that close the gap between sales and marketing.…I am a results-driven Marketing Manager with 8+ years in the B2B IT sector, specializing in data-driven strategies for technologies and corporate branding. Passionate about AI solutions, I leverage advanced tools to enhance efficiency, create impactful campaigns, and drive smarter decisions.\n\nTech-savvy, customer-centric, and product-inspired, my focus is to drive projects to completion. I explain complex technologies in simple terms, and I thrive on cross-functional collaboration to build go-to-market strategies that close the gap between sales and marketing.

Trifon Dimov

Marketing Strategist, Growth Marketer, Product Marketer, +2

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I am a results-driven Marketing Manager with 8+ years in the B2B IT sector, specializing in data-driven strategies for technologies and corporate branding. Passionate about AI solutions, I leverage advanced tools to enhance efficiency, create impactful campaigns, and drive smarter decisions.\n\nTech-savvy, customer-centric, and product-inspired, my focus is to drive projects to completion. I explain complex technologies in simple terms, and I thrive on cross-functional collaboration to build go-to-market strategies that close the gap between sales and marketing.…I am a results-driven Marketing Manager with 8+ years in the B2B IT sector, specializing in data-driven strategies for technologies and corporate branding. Passionate about AI solutions, I leverage advanced tools to enhance efficiency, create impactful campaigns, and drive smarter decisions.\n\nTech-savvy, customer-centric, and product-inspired, my focus is to drive projects to completion. I explain complex technologies in simple terms, and I thrive on cross-functional collaboration to build go-to-market strategies that close the gap between sales and marketing.

Available to hire

I am a results-driven Marketing Manager with 8+ years in the B2B IT sector, specializing in data-driven strategies for technologies and corporate branding. Passionate about AI solutions, I leverage advanced tools to enhance efficiency, create impactful campaigns, and drive smarter decisions.\n\nTech-savvy, customer-centric, and product-inspired, my focus is to drive projects to completion. I explain complex technologies in simple terms, and I thrive on cross-functional collaboration to build go-to-market strategies that close the gap between sales and marketing.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Bulgarian

Fluent

English

Advanced

Work Experience

Marketing Manager – IT

May 1, 2020 - Present

Lead end-to-end campaign management for B2B IT marketing; develop and execute data-driven GTM strategies leveraging AI and tools like ChatGPT, Surfer SEO, and related platforms. Drive cross-functional collaboration to align sales and marketing, optimize customer journeys, and improve website conversions. Implement AI-powered campaigns to enhance efficiency and impact, contributing to overall growth and performance metrics.

Education Lead - Balkans at Microsoft

June 1, 2016 - June 1, 2018

Part of the Microsoft Postgraduate program, responsible for driving sales and consumption of Microsoft products in the academic market. Developed GTM strategy for Minecraft: Education Edition, attracting 8 new accounts and integrating the product into school curricula. Negotiated renewal of a major education contract (€3 million). Created GTM campaigns to boost productivity product usage by 80% via the Microsoft Partner Network and increased awareness of MSS Way by 60% through Office PMM collaboration.

Product Manager at TeleLink Business Services

June 1, 2018 - March 1, 2019

Hired to develop product concepts based on partnered platforms, build and execute the go-to-market plan, and align with partners and the sales team. Led GTM strategies for new product lines, driving commercial growth in partnership with Microsoft, including education sector initiatives. Strengthened Microsoft partnerships and established two new partnerships. Collaborated with the sales team to create effective product marketing materials, achieving a 90% sales team satisfaction rating and sales readiness. Developed GTM campaigns to boost Microsoft productivity products, increasing active usage by 80% via the Microsoft Partner Network; worked with Office PMM to raise awareness of MSS Way by 60%.

Consultant - Marketing Strategy at GTM Strategy GmbH

May 1, 2020 - Present

Responsible for developing and executing a holistic marketing strategy to drive growth and enable an omnichannel digital approach. Implemented best practices to close the gap between Sales and Marketing. Led data-driven optimization of customer journeys, resulting in a 40% increase in website conversions and improved customer experience. Developed a GTM campaign for the Domain Registration Platform, achieving 40% trial activation. Led the creation of a new website increasing traffic by 40%. Adopted a customer-centric approach using behavioral analytics to improve lead generation by 30%. Built a cross-team collaboration strategy to increase sales readiness using Generative AI platforms.

Product Manager – MSS Solutions at TelLink Business Services

June 1, 2018 - March 31, 2019

Developed product concepts based on partner platforms; built and executed go-to-market plans aligned with partners and sales teams. Executed GTM strategies for new product lines in partnership with Microsoft, including in the education sector. Strengthened partnerships with Microsoft and established two new partnerships. Collaborated with the sales team to create effective product marketing materials, leading to high sales team readiness and satisfaction. Led development of marketing materials to support cross-channel product launches.

Consultant - Marketing Strategy at Le Marketing GmbH

May 1, 2020 - Present

Sales and Marketing Consultant responsible for developing and executing a holistic marketing strategy for growth and enabling an omnichannel digital approach. Aligned sales and marketing, closed gaps between teams. Led data-driven optimization of customer journeys, boosting website conversions by 40% and improving customer experience. Developed GTM campaign for a Domain Registration Platform with 40% trial activation. Led development of a new website increasing traffic by 40%. Adopted a customer-centric approach using behavioral analytics (Hootjar) to improve lead generation by 30%. Built cross-team collaboration strategy, and leveraged generative AI platforms to enhance readiness of the sales team.

Product Manager at Telelink Business Services – MSSolutions

June 1, 2018 - March 31, 2019

Hired to develop product concepts based on partnered platforms, build and execute the go-to-market plan, and align with partners and sales teams. Executed go-to-market strategies for new product lines, driving commercial growth in partnership with Microsoft, including in the education sector. Strengthened partnerships with Microsoft and established two new partnerships. Collaborated with the sales team to create effective product marketing materials, achieving a 90% sales team satisfaction rate and improved sales readiness.

Education Lead – Balkans at Microsoft

June 1, 2016 - June 1, 2018

As part of the Microsoft MACH Post Graduate program, responsible for driving sales and consumption of Microsoft products in the academic market segment. Developed go-to-market strategy for Education proposition including software and device bundles. Reported directly to the CEO (via KPI reports) and developed a successful digital strategy increasing lead generation by 30%. Managed the marketing budget and KPIs.