Available to hire
I am a results-driven Marketing Manager for IT and B2B with 8+ years of experience building data-driven strategies, GTM plans, and AI-powered campaigns that accelerate growth. I specialize in enabling efficient cross-functional collaboration and turning complex technologies into clear, customer-focused messaging.
I love turning tech into business value, leveraging advanced tools to optimize journeys and campaigns, and guiding teams toward smarter decisions. I’m passionate about AI solutions and delivering measurable outcomes that close the gap between sales and marketing.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Bulgarian
Fluent
English
Advanced
Work Experience
Marketing Manager – IT
May 1, 2020 - PresentLead end-to-end campaign management for B2B IT marketing; develop and execute data-driven GTM strategies leveraging AI and tools like ChatGPT, Surfer SEO, and related platforms. Drive cross-functional collaboration to align sales and marketing, optimize customer journeys, and improve website conversions. Implement AI-powered campaigns to enhance efficiency and impact, contributing to overall growth and performance metrics.
Education Lead - Balkans at Microsoft
June 1, 2016 - June 1, 2018Part of the Microsoft Postgraduate program, responsible for driving sales and consumption of Microsoft products in the academic market. Developed GTM strategy for Minecraft: Education Edition, attracting 8 new accounts and integrating the product into school curricula. Negotiated renewal of a major education contract (€3 million). Created GTM campaigns to boost productivity product usage by 80% via the Microsoft Partner Network and increased awareness of MSS Way by 60% through Office PMM collaboration.
Product Manager at TeleLink Business Services
June 1, 2018 - March 1, 2019Hired to develop product concepts based on partnered platforms, build and execute the go-to-market plan, and align with partners and the sales team. Led GTM strategies for new product lines, driving commercial growth in partnership with Microsoft, including education sector initiatives. Strengthened Microsoft partnerships and established two new partnerships. Collaborated with the sales team to create effective product marketing materials, achieving a 90% sales team satisfaction rating and sales readiness. Developed GTM campaigns to boost Microsoft productivity products, increasing active usage by 80% via the Microsoft Partner Network; worked with Office PMM to raise awareness of MSS Way by 60%.
Education
Bachelor's degree at Sofia University 'St. Kliment Ohridski'
January 11, 2030 - January 1, 2016Qualifications
Magna cum laude
January 11, 2030 - March 23, 2026Digital Marketing Upskill
January 11, 2030 - March 23, 2026Industry Experience
Software & Internet, Professional Services, Education, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Hire a Marketing Strategist
We have the best marketing strategist experts on Twine. Hire a marketing strategist in Sofia today.