Hi, I’m Madison Free. I’m a growth-focused marketer with a B.S. in Business and a concentration in Digital Marketing from NYU Stern. I specialize in data-driven paid media campaigns across Meta, Google, TikTok, and Reddit, and I love turning experiments into revenue growth while collaborating closely with product and engineering teams to launch new features that customers love. Over the past few years I’ve led multi-channel growth programs for startups and agencies, managed significant ad budgets, built dashboards and automation to optimize performance, and combined creative storytelling with analytics to drive measurable results. I’m passionate about AI-enabled marketing, continuous optimization, and sharing learnings to help teams scale.

Madison Free

Hi, I’m Madison Free. I’m a growth-focused marketer with a B.S. in Business and a concentration in Digital Marketing from NYU Stern. I specialize in data-driven paid media campaigns across Meta, Google, TikTok, and Reddit, and I love turning experiments into revenue growth while collaborating closely with product and engineering teams to launch new features that customers love. Over the past few years I’ve led multi-channel growth programs for startups and agencies, managed significant ad budgets, built dashboards and automation to optimize performance, and combined creative storytelling with analytics to drive measurable results. I’m passionate about AI-enabled marketing, continuous optimization, and sharing learnings to help teams scale.

Available to hire

Hi, I’m Madison Free. I’m a growth-focused marketer with a B.S. in Business and a concentration in Digital Marketing from NYU Stern. I specialize in data-driven paid media campaigns across Meta, Google, TikTok, and Reddit, and I love turning experiments into revenue growth while collaborating closely with product and engineering teams to launch new features that customers love.

Over the past few years I’ve led multi-channel growth programs for startups and agencies, managed significant ad budgets, built dashboards and automation to optimize performance, and combined creative storytelling with analytics to drive measurable results. I’m passionate about AI-enabled marketing, continuous optimization, and sharing learnings to help teams scale.

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Language

English
Fluent

Work Experience

Growth Manager at Red Awning
June 1, 2025 - Present
Managed and optimized Google Ads, Meta, TikTok and Reddit campaigns at a $25 average CPL and 500% ROI; conducted monthly A/B testing on landing pages and email drip campaigns, increasing lead CVR from 3% to 6%; collaborated with engineering and operations teams to develop new products driving 20% MoM revenue growth; led POC for new lead generation initiatives resulting in a $7 average CPL.
Growth Marketing Consultant at Freelance
November 1, 2024 - Present
Developed and executed GTM growth strategy for DTC client achieving 3+ ROAS and 40% MoM revenue growth within 4 months; delivered 10+ self-produced and edited UGC-style creatives and AI-generated content weekly for organic and paid use; conducted weekly ad creative testing and performance analysis iterations to sustain week-over-week growth.
Senior Media Buyer
November 1, 2021 - November 1, 2024
Managed $500k+ in monthly Meta ad spend driving $3.5M+ in revenue quarterly via Google AFD & RSoC; utilized SQL to extract and analyze ad hoc data requests from Snowflake to improve campaign performance; created and optimized Tableau dashboards to identify timely opportunities, increasing revenue by 15%+; collaborated with Data Science to implement automated budget optimization logic creating a 30% lift in GL launch.
Growth & Insights Marketing Manager, Contract
August 1, 2021 - November 1, 2021
Growth & Insights Marketing Manager, Contract; Los Angeles, CA; responsibilities included leading growth initiatives and insights for campaigns; worked with cross-functional teams to optimize marketing performance.
Growth Marketing Manager
December 1, 2020 - August 1, 2021
Developed and executed paid social and content strategies for new product launches; managed multi-channel ad spend; performed data-driven optimization to drive revenue growth in NYC.
Performance Marketing Specialist
December 1, 2019 - December 1, 2020
Supported top-of-funnel paid social spend growth of $100k+ MoM; collaborated with Creative Team to produce 100+ ad creatives monthly; implemented SEO-driven strategies to increase DR and site traffic.

Education

B.S. in Business with concentration in Digital Marketing at New York University Stern School of Business
January 11, 2030 - May 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services