Art Director, Brand Designer, and Creative Project Manager with 25+ years of experience leading enterprise branding, editorial publishing, web/digital design, photography direction, packaging production, corporate events, and integrated marketing campaigns. Trusted by executive leadership to solve complex business and creative challenges through strategic design, cross-functional collaboration, and process improvement. Experienced managing end-to-end projects from concept through production while building vendor partnerships, improving workflows, and delivering consistent, high-quality creative across print, digital, and experiential marketing environments. Leads teams, budgets, and assets to ensure brand consistency, on-time execution, and measurable marketing outcomes.

Julie DesJarlais

Art Director, Brand Designer, and Creative Project Manager with 25+ years of experience leading enterprise branding, editorial publishing, web/digital design, photography direction, packaging production, corporate events, and integrated marketing campaigns. Trusted by executive leadership to solve complex business and creative challenges through strategic design, cross-functional collaboration, and process improvement. Experienced managing end-to-end projects from concept through production while building vendor partnerships, improving workflows, and delivering consistent, high-quality creative across print, digital, and experiential marketing environments. Leads teams, budgets, and assets to ensure brand consistency, on-time execution, and measurable marketing outcomes.

Available to hire

Art Director, Brand Designer, and Creative Project Manager with 25+ years of experience leading enterprise branding, editorial publishing, web/digital design, photography direction, packaging production, corporate events, and integrated marketing campaigns. Trusted by executive leadership to solve complex business and creative challenges through strategic design, cross-functional collaboration, and process improvement.

Experienced managing end-to-end projects from concept through production while building vendor partnerships, improving workflows, and delivering consistent, high-quality creative across print, digital, and experiential marketing environments. Leads teams, budgets, and assets to ensure brand consistency, on-time execution, and measurable marketing outcomes.

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Language

Spanish; Castilian
Intermediate
Portuguese
Beginner

Work Experience

Art Director / Senior Graphic Designer at HyCite Enterprises
March 1, 2018 - October 1, 2025
Partnered with executive leadership to develop and execute a Spanish-first brand strategy supporting a business achieving $570M in annual revenue. Directed a $1M+ annual creative budget across photography, print, events, merchandising, and digital initiatives. Renegotiated photography vendor contracts, reducing annual external costs by $250K while improving production quality and turnaround times. Art-directed four major company events (2,400+ attendees) and oversaw branding, merchandising, and promotional materials. Directed the 48-page quarterly publication across 17 issues, managing editorial workflow, photography, styling, retouching, print production, and digital distribution (ISSUU/FlippingBook); contributed to a record 6.7% distributor retention rate. Mentored three junior designers, elevating delivery accuracy from 70% to 100%. Led website redesigns with sales/content teams, contributing to a 22% increase in lead generation. Oversaw integrated content across print, digital camp
Art Director/Senior Graphic Designer at HyCite Enterprises
March 1, 2018 - October 1, 2025
Collaborated with CMO/Sales VPs/CEO on Spanish-first brand vision; translated strategies into campaigns driving a $570M revenue milestone. Directed $1M+ annual creative budget across print, photography, events, and digital; tracked via Asana/Basecamp to finish 3% under budget annually and reallocate savings. Renegotiated photography vendors to cut external costs by $250K/year while improving turnaround and quality. Art-directed 4 major events and deliverables, including a 48-page quarterly magazine, and produced 100% accurate Spanish-language assets for Hispanic campaigns. Mentored three junior designers and led website redesign with Sales/Copy teams; managed high-volume production of magazines, events, and social graphics for cross-platform consistency.
Art Director at The Creative Company
April 1, 2013 - September 30, 2016
Achieved 100% client renewal rate while contributing to 22% revenue growth across managed accounts. Increased social media engagement by 41% by coordinating Facebook and Instagram campaigns. Reduced annual production expenses by approximately $12K through vendor consolidation and optimization of print specifications.
Art Director at Creative Company
April 1, 2013 - September 1, 2016
Led brand creative for multiple retail/CPG clients; delivered campaigns that contributed to measurable revenue growth. Coordinated cross-functional teams, mentored junior designers, and optimized vendor relationships to reduce costs while maintaining quality. Oversaw high-volume production of print and digital assets, including magazines and events, ensuring brand consistency across channels.
Freelance Art Director & Designer at Self-Employed (Various Clients)
January 1, 2006 - Present
Led branding, visual identity, publication design, website design, and integrated marketing initiatives for businesses, non-profits, festivals, consumer brands, and faith-based organizations. Provided creative consulting from strategy through execution for clients including Duluth Trading Company, Fiskars Brands, regional businesses, and non-profit organizations.
Freelance Art Director & Multidisciplinary Designer at Self-employed/Various Clients
January 1, 2006 - Present
Led branding, website design, marketing, and visual communication initiatives for businesses, nonprofits, festivals, consumer brands, and faith-based organizations. Managed projects from discovery and strategy through creative execution, collaborating remotely with clients, developers, writers, and marketing teams. Delivered design and marketing solutions for organizations including Duluth Trading Company, Fiskars Brands, music industry clients, festivals, and regional businesses. Provided ongoing creative consulting, branding, web design, and marketing support through ongoing freelance engagements.
Freelance Art Director & Multidisciplinary Designer at Self-employed / Various Clients
January 1, 2006 - Present
Delivered remote graphic/web design, branding, photography, campaigns, and social content for clients (e.g., Duluth Trading Company, Fiskars Brands, music/festivals); consistently met deadlines through team coordination. Led creative direction and execution for branding/digital marketing projects; emphasized strategic impact and measurable client results. Currently managing ongoing freelance/contract projects remotely while pursuing full-time senior creative leadership opportunities.
Art Director at American TV & Appliance
January 1, 2000 - March 1, 2013
Produced 52 weekly retail circulars per year across 5 states; delivered on time and drove $180M annual revenue through consistent advertising. Directed 400+ in-house photo shoots and 1,200+ in-store displays; increased ad response rates by 18% and standardized merchandising. Mentored 8 junior designers to senior levels by implementing standardized Adobe workflows and processes.

Education

BFA in Graphic Communications at Northern Michigan University
January 11, 2030 - March 24, 2026
BFA in Graphic Communications at Northern Michigan University
January 11, 2030 - June 3, 2026
MDiv in Pastoral Care, Grief & Trauma Counseling at Trinity International University
January 11, 2030 - June 3, 2026
BFA in Graphic Communications at Northern Michigan University
January 11, 2030 - August 4, 2026
Master of Divinity (MDiv), Grief & Trauma Care at Trinity International University
January 11, 2030 - August 4, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Professional Services, Manufacturing, Non-Profit Organization