I acquired specialized expertise in Brand Marketing through advanced studies in France, complemented by immersive cultural experiences across 21 countries. I integrate multicultural perspectives into brand promotion and content creation to develop globally appealing campaigns with universal relevance. I am a charismatic communicator who builds instant rapport with colleagues and clients, strengthening team cohesion and operational efficiency through collaborative spirit and a client-centric approach. I thrive in dynamic environments, consistently delivering end-to-end ownership and strong brand-building results.…

Wenting He

I acquired specialized expertise in Brand Marketing through advanced studies in France, complemented by immersive cultural experiences across 21 countries. I integrate multicultural perspectives into brand promotion and content creation to develop globally appealing campaigns with universal relevance. I am a charismatic communicator who builds instant rapport with colleagues and clients, strengthening team cohesion and operational efficiency through collaborative spirit and a client-centric approach. I thrive in dynamic environments, consistently delivering end-to-end ownership and strong brand-building results.…

Available to hire

I acquired specialized expertise in Brand Marketing through advanced studies in France, complemented by immersive cultural experiences across 21 countries. I integrate multicultural perspectives into brand promotion and content creation to develop globally appealing campaigns with universal relevance.

I am a charismatic communicator who builds instant rapport with colleagues and clients, strengthening team cohesion and operational efficiency through collaborative spirit and a client-centric approach. I thrive in dynamic environments, consistently delivering end-to-end ownership and strong brand-building results.

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Language

English
Advanced
Chinese
Fluent

Work Experience

Marketing Manager at LWA Brand management Co., Ltd
September 1, 2023 - March 18, 2026
Led digital marketing strategy development for VR-themed exhibitions, including pre-launch communication across media and social platforms. Drafted briefs, selected influencers, reviewed content, and expanded channel partnerships. Planned and executed online and offline brand campaigns with targeted advertising and KOL collaborations, along with media PR events and co-branding activities. Managed brand reputation marketing through cross-industry partnerships and ticketing platforms. Formulated user growth strategies, conducted persona analyses, and executed segmented operations to boost engagement and retention. Built and maintained relationships with media outlets, ticketing channels, and partners to foster a collaborative ecosystem. Oversaw derivative product lifecycle from research to design and development.
Project Execution & Brand Development at Shanghai Zhuopu Culture Co., Ltd
September 1, 2022 - August 31, 2023
Led integrated marketing campaigns for domestic skincare and Italian luxury homeware brands. Conducted precise product positioning and influencer data analysis; developed creative briefs and collaborated with KOLs on content. Executed 130+ seeded content placements with a 10% viral content rate through ongoing data optimization. Served as primary client liaison, proactively addressing operational challenges to ensure timelines, and maintained high client satisfaction. Coordinated cross-functional partnerships with data analytics providers and SEO specialists. Leveraged Xiaohongshu’s search algorithm through strategic keyword embedding and organic reputation building to enhance visibility and mindshare, driving targeted traffic and positive brand perception.
Brand Marketing Manager at Shanghai FAB Biotech Co., Ltd
July 1, 2021 - June 30, 2022
Led content strategy and organic growth for owned media channels, achieving 150+ monthly follower growth with zero-paid strategies. Built brand digital presence from the ground up through strategic content architecture. Directed end-to-end co-branding campaigns, negotiated partnership terms, and oversaw TVC production/distribution with 100M+ impressions. Executed variety show product placements and developed 360°campaign blueprints aligned with brand objectives. Launched a new sub-brand with market research, core proposition, and messaging; managed a cross-functional team to deliver DTC content and trade materials, while implementing agile workflows.
Copywriting & Marketing Supervisor at LELECHA (Shanghai Jicha Catering Management Co., Ltd.)
December 1, 2020 - July 31, 2021
Led end-to-end copy development for digital commerce platforms, delivering high-conversion product detail pages and social content briefs. Oversaw packaging copywriting and omnichannel marketing materials, and established brand voice guidelines across consumer touchpoints. Directed full-cycle go-to-market product launches with competitive positioning, identified differentiators, and created 360° marketing playbooks. Built influencer ecosystems across platforms (Tmall Live, Xiaohongshu, Weibo, Douyin) and designed platform-specific content strategies. Managed celebrity endorsement activations, on-set creative direction, and amplified reach via Weibo Fan Tunnel.
Product Marketing Specialist at PURECHEESE Dairy Co., Ltd. (JIANAI Yogurt Brand)
November 1, 2019 - November 30, 2020
Led product messaging architecture across digital and physical channels, developing conversion-optimized e-commerce product descriptions and compelling social content briefs while maintaining a consistent brand voice for packaging and marketing collateral. Collaborated with design teams to ensure visual-textual synergy; directed product photography shoots, created storyboards for animated content, and oversaw in-store marketing activations and POS displays. Orchestrated end-to-end new product development and launch processes, coordinating across Marketing, R&D, Supply Chain, and Sales.
Marketing Specialist at NewAir (Shanghai) Trading Co., Ltd.
January 1, 2019 - September 30, 2019
Developed an omnichannel annual marketing strategy including roadmap formulation, execution plan deployment, and visual direction supervision with the art team. Managed brand presence across social platforms, secured media coverage for brand events, and conducted consumer pricing research to optimize product positioning. Led the launch of Youzan online store with platform setup and workflow establishment.
Exhibition Planning & Execution at Shanghai History Museum
May 1, 2019 - Present
Developed theme-based exhibition implementation plans with detailed material requirements and VIP interactive experiences. Managed full-cycle event production including guest invitations, venue layout, material production, and on-site team direction. Conducted post-event analysis, produced recap reports, and secured substantial media coverage; grew the brand’s social presence with 300+ new WeChat followers.

Education

Master of Science in Marketing at Audencia Business School
January 1, 2016 - January 1, 2019
Bachelor of Economics in International Trade at Shanghai Dianji University
January 1, 2011 - January 1, 2015
Master of Science in Marketing at Audencia Business School (Nantes, France)
January 1, 2016 - January 1, 2019
Bachelor of Economics in International Trade at Shanghai Dianji University
January 1, 2011 - January 1, 2015

Qualifications

IELTS
August 1, 2016 - August 17, 2016
6.5 points

Industry Experience

Consumer Goods, Media & Entertainment, Software & Internet, Retail, Travel & Hospitality, Professional Services, Education
    paper American children's educational television program Sesame Street in China

    Responsible for the digital marketing of the American children’s educational television program Sesame Street in China for 2024.

    1. Responsible for the digital marketing operations of Sesame Street in China for 2024.
      Plan and publish regular content on Sesame Street’s official Weibo and Douyin accounts on a monthly basis, including fan engagement and topic management, to continuously enhance user loyalty and brand affinity.

    2. Planned and assisted in the execution of brand marketing projects.
      Participated in the implementation of the DSD project (a collaboration between MetLife and Sesame Street), which involved traveling to kindergarten locations in remote areas of China to shoot documentaries, filming studio-based short stories featuring the Sesame Street character Elmo, and coordinating promotional efforts across traditional and new media platforms. As of July 2024, the campaign achieved a total of 23,520,047 impressions and 53,378 engagements, reaching 392% of the KPI target for impressions and 177.9% for engagements — exceeding expectations.

    3. Influencer collaboration and promotion.
      Reached out to and coordinated with influencers on a monthly basis for content partnerships and promotional campaigns centered around Sesame Street theme events and licensed merchandise.

    4. Client reporting and communication.
      Regularly submitted project progress reports to the client (Sesame Street China branch), providing performance updates and coordinating communication efforts.