Available to hire
Hi, I’m Farzan Akmal. I’m a Creative Executive specializing in branding identity, design, video production, online strategy, and digital marketing. I craft authentic voices for brands and ensure consistency across campaigns, touchpoints, and packaging, delivering visuals and narratives that resonate with audiences.
I lead cross-functional teams to execute bold concepts with meticulous attention to detail, balancing creativity with practical delivery to achieve measurable results for clients and stakeholders.
Experience Level
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Language
English
Fluent
Urdu
Advanced
Arabic
Beginner
Work Experience
B2B Creative Executive at Rixos Hotels
January 1, 2023 - PresentOversee the creative department, develop briefs, and apply a consistent design style to produce effective marketing campaigns. Conceptualize strategies for product launches and new campaigns, manage the end-to-end campaign execution, and ensure consistency across all touchpoints. Prioritize multiple campaigns to ensure timely delivery while aligning with brand identity.
Digital Content Producer at Dubai Media Incorporated
January 1, 2018 - January 1, 2023Collaborate with the online digital department to create innovative, multi-platform campaigns from ideation to execution. Manage budgets, production logistics, workflows, and creative resources while maintaining strong client relationships and presenting briefs to stakeholders. Develop online marketing campaigns powered by industry-specific content to drive sales and engagement.
Senior Video Producer at CPI Business
January 1, 2016 - January 1, 2018Led the creative department with 10+ team members, supervising video production, graphics, events, editorial, and freelance talent. Delivered cost-effective solutions, including a complete 3D animation concept for Etisalat Innovation HUB. Drove event registrations through live streaming and integrated digital marketing campaigns; expanded freelance network to increase capacity and reduce costs.
Video Production Head at K.Inc
January 1, 2014 - January 1, 2016Headed the video department, providing conceptual leadership and cost-efficient video solutions for client engagements. Introduced digital content and animated videos as key presentation software for large events, collaborated with marketing to shape vision and design, and oversaw social media marketing and video production for events.
Producer and Media Planner at PAF - Karachi Institute of Economics and Technology
January 1, 2012 - January 1, 2014Provided creative direction on multi-disciplinary marketing projects, developed strategies to reach target audiences, and combined creative thinking with data-driven analysis to optimize campaigns. Executed concepts across events with collaboration between agents, press, and vendors, delivering ownership and accountability to in-house teams.
Video Producer/Production Manager at Concoction Studios
January 1, 2010 - January 1, 2012Produced video content and managed production workflows, coordinating teams to deliver high-quality digital content across multiple platforms.
Production Manager at Tameer Bank
January 1, 2011 - January 1, 2012Managed production initiatives for bank marketing and events, coordinating cross-functional teams, vendors, and schedules to ensure smooth execution.
Instructor for Video Editing at Premier Graphics & Animation
January 1, 2011 - January 1, 2013Instructed students in video editing techniques, mentoring on editing workflows and software usage from 2011 to 2013.
Graphics Designer at Jeewani Events
January 1, 2009 - January 1, 2011Created marketing visuals and graphics for events, supporting branding and design initiatives from 2009 to 2011.
Education
Bachelor of Computer Arts in Media Production at PAF KIET College of Media and Arts, Pakistan
January 11, 2030 - January 1, 2013Qualifications
Content Marketing Certification
January 11, 2030 - March 24, 2026HubSpot Digital Advertising Certification
January 11, 2030 - March 24, 2026HubSpot Google Ads Video Certification
January 11, 2030 - March 24, 2026Google Ads Certification
January 11, 2030 - March 24, 2026Google Shopping Ads Certification
January 11, 2030 - March 24, 2026Google Ads Fundamentals of Digital Marketing
January 11, 2030 - March 24, 2026HubSpot Google Ads Search Certification
January 11, 2030 - March 24, 2026Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Travel & Hospitality, Education
Experience Level
Expert
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