I am Farzan Akmal, a Digital Content Creator with ten years of experience in video production, digital marketing, and brand management. I’ve helped Fortune 500 clients define and execute innovative content strategies from the ground up, guided creative teams to uphold brand standards, and built strong relationships with stakeholders and C-level executives.\n\nI excel at turning briefs into compelling campaigns, managing complex projects end-to-end, and adapting to evolving digital landscapes to boost client satisfaction and revenue. I bring energy, collaboration, and a commitment to delivering high-quality results.

Farzan Akmal

I am Farzan Akmal, a Digital Content Creator with ten years of experience in video production, digital marketing, and brand management. I’ve helped Fortune 500 clients define and execute innovative content strategies from the ground up, guided creative teams to uphold brand standards, and built strong relationships with stakeholders and C-level executives.\n\nI excel at turning briefs into compelling campaigns, managing complex projects end-to-end, and adapting to evolving digital landscapes to boost client satisfaction and revenue. I bring energy, collaboration, and a commitment to delivering high-quality results.

Available to hire

I am Farzan Akmal, a Digital Content Creator with ten years of experience in video production, digital marketing, and brand management. I’ve helped Fortune 500 clients define and execute innovative content strategies from the ground up, guided creative teams to uphold brand standards, and built strong relationships with stakeholders and C-level executives.\n\nI excel at turning briefs into compelling campaigns, managing complex projects end-to-end, and adapting to evolving digital landscapes to boost client satisfaction and revenue. I bring energy, collaboration, and a commitment to delivering high-quality results.

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Language

English
Fluent
Urdu
Advanced
Arabic
Intermediate

Work Experience

B2B Creative Executive at Rixos Hotels
January 1, 2023 - Present
Oversee the creative department, develop briefs, and apply a consistent design style to produce effective marketing campaigns. Conceptualize strategies for product launches and new campaigns, manage the end-to-end campaign execution, and ensure consistency across all touchpoints. Prioritize multiple campaigns to ensure timely delivery while aligning with brand identity.
Digital Content Producer at Dubai Media Incorporated
January 1, 2018 - January 1, 2023
Collaborate with the online digital department to create innovative, multi-platform campaigns from ideation to execution. Manage budgets, production logistics, workflows, and creative resources while maintaining strong client relationships and presenting briefs to stakeholders. Develop online marketing campaigns powered by industry-specific content to drive sales and engagement.
Senior Video Producer at CPI Business
January 1, 2016 - January 1, 2018
Led the creative department with 10+ team members, supervising video production, graphics, events, editorial, and freelance talent. Delivered cost-effective solutions, including a complete 3D animation concept for Etisalat Innovation HUB. Drove event registrations through live streaming and integrated digital marketing campaigns; expanded freelance network to increase capacity and reduce costs.
Video Production Head at K.Inc
January 1, 2014 - January 1, 2016
Headed the video department, providing conceptual leadership and cost-efficient video solutions for client engagements. Introduced digital content and animated videos as key presentation software for large events, collaborated with marketing to shape vision and design, and oversaw social media marketing and video production for events.
Producer and Media Planner at PAF - Karachi Institute of Economics and Technology
January 1, 2012 - January 1, 2014
Provided creative direction on multi-disciplinary marketing projects, developed strategies to reach target audiences, and combined creative thinking with data-driven analysis to optimize campaigns. Executed concepts across events with collaboration between agents, press, and vendors, delivering ownership and accountability to in-house teams.
Video Producer/Production Manager at Concoction Studios
January 1, 2010 - January 1, 2012
Produced video content and managed production workflows, coordinating teams to deliver high-quality digital content across multiple platforms.
Production Manager at Tameer Bank
January 1, 2011 - January 1, 2012
Managed production initiatives for bank marketing and events, coordinating cross-functional teams, vendors, and schedules to ensure smooth execution.
Instructor for Video Editing at Premier Graphics & Animation
January 1, 2011 - January 1, 2013
Instructed students in video editing techniques, mentoring on editing workflows and software usage from 2011 to 2013.
Graphics Designer at Jeewani Events
January 1, 2009 - January 1, 2011
Created marketing visuals and graphics for events, supporting branding and design initiatives from 2009 to 2011.
Digital Content Creator at Rixos Hotels
January 1, 2023 - Present
Overseeing the creative department and working on briefs to generate ideas and apply consistent design style for effective marketing campaigns. Conceptualizing strategies for product launches and campaigns. Ensuring campaign execution is consistent across touchpoints and delivered on time.
Video Producer at Dubai Media Incorporated
January 1, 2018 - January 1, 2023
Collaborated with the online digital department to create innovative multi-platform digital content campaigns from ideation to execution. Managed budgets, production logistics, workflow, and creative resources; maintained client-facing service to bring briefs to life. Developed online marketing campaigns powered by industry-specific content to drive sales. Conceived and pitched branded campaigns translating client goals into compelling content.
Assistant Video Producer at CPI Business
January 1, 2016 - January 1, 2018
Responsible for the event’s digital content creation and coordination with vendors for execution. Led the creative department with 10+ team members across video production, graphics, events, editorial, and freelancers. Delivered cost-effective solutions to compete in the online media space. Executed a 3D animation concept for Etisalat Innovation HUB including an entire floor dedicated to their IT cloud-based services. Drove event registrations through live-streaming and digital marketing campaigns. Expanded the freelancer pool to three times the size to increase deliverables and reduce costs.

Education

Bachelor of Computer Arts in Media Production at PAF KIET College of Media and Arts, Pakistan
January 11, 2030 - January 1, 2013
Bachelor of Computer Arts in Media Production at PAF KIET College of Media and Arts, Pakistan
January 11, 2030 - January 1, 2013

Qualifications

Content Marketing Certification
January 11, 2030 - March 24, 2026
HubSpot Digital Advertising Certification
January 11, 2030 - March 24, 2026
HubSpot Google Ads Video Certification
January 11, 2030 - March 24, 2026
Google Ads Certification
January 11, 2030 - March 24, 2026
Google Shopping Ads Certification
January 11, 2030 - March 24, 2026
Google Ads Fundamentals of Digital Marketing
January 11, 2030 - March 24, 2026
HubSpot Google Ads Search Certification
January 11, 2030 - March 24, 2026
HubSpot Content Marketing Certification
January 11, 2030 - May 5, 2026
HubSpot Digital Advertising Certification
January 11, 2030 - May 5, 2026
Google Ads Video Certification
January 11, 2030 - May 5, 2026
Google Ads Fundamentals of Digital Marketing
January 11, 2030 - May 5, 2026
Google Ads Search Certification
January 11, 2030 - May 5, 2026
Google Shopping Ads Certification
January 11, 2030 - May 5, 2026
HubSpot Google Ads Search Certification
January 11, 2030 - May 5, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Travel & Hospitality, Education, Real Estate & Construction, Other