Marketing & Growth Analyst at Coltivare Consultancy Services

Designed and executed data-driven marketing strategies by analyzing customer behavior, market trends, and campaign performance to maximize ROI. Led multi-channel campaigns (email, social media, SEO, PPC) and tracked performance using defined KPIs and dashboards. Built Power BI dashboards and automated reports, improving decision-making visibility for stakeholders and reducing manual reporting efforts. Conducted market research and client data analysis to identify growth opportunities and optimize targeting strategies. Collaborated with sales, product, and creative teams to align marketing initiatives with business objectives. Improved lead-to-customer conversion by 30% through data-backed lead nurturing and personalized email campaigns. Increased marketing ROI by 25% by optimizing paid and organic campaigns using performance insights. Boosted customer engagement by 40% by implementing segmented campaigns and loyalty-driven initiatives. Achieved 150% growth in social media followers wit