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I'm a digital marketing professional with 7+ years of experience specializing in building brands and driving performance through creative and data-backed marketing strategies. I excel at integrating multi-channel campaigns across SEO, Meta & Google Ads, email marketing, and content-driven growth. I lead end-to-end campaigns, manage sizable budgets, and mentor teams to achieve measurable results such as increased leads, web traffic, and activation. I'm passionate about storytelling and optimization, and I enjoy turning analytics into practical, revenue-driving actions.…I'm a digital marketing professional with 7+ years of experience specializing in building brands and driving performance through creative and data-backed marketing strategies. I excel at integrating multi-channel campaigns across SEO, Meta & Google Ads, email marketing, and content-driven growth. I lead end-to-end campaigns, manage sizable budgets, and mentor teams to achieve measurable results such as increased leads, web traffic, and activation. I'm passionate about storytelling and optimization, and I enjoy turning analytics into practical, revenue-driving actions.

Shruthi Bangera Salian

Growth Marketer, Marketing Strategist, Brand Strategist, +3

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I'm a digital marketing professional with 7+ years of experience specializing in building brands and driving performance through creative and data-backed marketing strategies. I excel at integrating multi-channel campaigns across SEO, Meta & Google Ads, email marketing, and content-driven growth. I lead end-to-end campaigns, manage sizable budgets, and mentor teams to achieve measurable results such as increased leads, web traffic, and activation. I'm passionate about storytelling and optimization, and I enjoy turning analytics into practical, revenue-driving actions.…I'm a digital marketing professional with 7+ years of experience specializing in building brands and driving performance through creative and data-backed marketing strategies. I excel at integrating multi-channel campaigns across SEO, Meta & Google Ads, email marketing, and content-driven growth. I lead end-to-end campaigns, manage sizable budgets, and mentor teams to achieve measurable results such as increased leads, web traffic, and activation. I'm passionate about storytelling and optimization, and I enjoy turning analytics into practical, revenue-driving actions.

Available to hire

I’m a digital marketing professional with 7+ years of experience specializing in building brands and driving performance through creative and data-backed marketing strategies. I excel at integrating multi-channel campaigns across SEO, Meta & Google Ads, email marketing, and content-driven growth.

I lead end-to-end campaigns, manage sizable budgets, and mentor teams to achieve measurable results such as increased leads, web traffic, and activation. I’m passionate about storytelling and optimization, and I enjoy turning analytics into practical, revenue-driving actions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Hindi

Advanced

Work Experience

Digital Marketing Manager at InterMiles

October 1, 2020 - March 1, 2024

Responsible for integrated digital marketing strategies across platforms to drive new client acquisition and retention; led Meta & Google Ads campaigns for high-quality lead generation; improved leads and returning users through targeted campaigns and lifecycle marketing.

Senior Analyst at India Today

January 1, 2018 - August 1, 2020

Owned analytics and data-driven marketing initiatives across digital properties; contributed to campaign optimization and performance reporting; collaborated with cross-functional teams to improve ROAS and user engagement.

Assistant Manager at PrintWeek India

July 1, 2016 - October 1, 2017

Handled a marketing budget of AED 610K across Email, Meta & Google channels; generated 12-5% growth in awards registrations and webinars; optimized lead capture via newsletters, product guides, and events.

Deputy Manager at Naukri.com

February 1, 2014 - April 1, 2016

Managed integrated digital marketing strategies across platforms to drive new client acquisition and retention; led Meta & Google Ads for high-quality lead generation; implemented email-led retention initiatives to increase returning users.