Hi! I’m Eva Álvarez Senovilla, a marketing and digital strategy professional based in Lausanne. I specialize in eMerchandising, Amazon content optimization, organic visibility, and data-driven campaign optimization for luxury brands and startups. I enjoy turning complex data into clear, actionable insights that drive visibility and sales. I thrive in cross-functional teams and fast-paced environments, collaborating with creative, product, and sales colleagues to craft compelling campaigns and measurable growth. I hold a Master’s in Advertising Management and a Bachelor’s in Marketing and Market Research, and I’m fluent in Spanish and English with working French skills, which helps me connect with diverse stakeholders and international markets.…

Eva Álvarez Senovilla

Hi! I’m Eva Álvarez Senovilla, a marketing and digital strategy professional based in Lausanne. I specialize in eMerchandising, Amazon content optimization, organic visibility, and data-driven campaign optimization for luxury brands and startups. I enjoy turning complex data into clear, actionable insights that drive visibility and sales. I thrive in cross-functional teams and fast-paced environments, collaborating with creative, product, and sales colleagues to craft compelling campaigns and measurable growth. I hold a Master’s in Advertising Management and a Bachelor’s in Marketing and Market Research, and I’m fluent in Spanish and English with working French skills, which helps me connect with diverse stakeholders and international markets.…

Available to hire

Hi! I’m Eva Álvarez Senovilla, a marketing and digital strategy professional based in Lausanne. I specialize in eMerchandising, Amazon content optimization, organic visibility, and data-driven campaign optimization for luxury brands and startups. I enjoy turning complex data into clear, actionable insights that drive visibility and sales.

I thrive in cross-functional teams and fast-paced environments, collaborating with creative, product, and sales colleagues to craft compelling campaigns and measurable growth. I hold a Master’s in Advertising Management and a Bachelor’s in Marketing and Market Research, and I’m fluent in Spanish and English with working French skills, which helps me connect with diverse stakeholders and international markets.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Advanced
French
Beginner

Work Experience

Digital Marketing Coordinator at Movado Luxury Group
January 1, 2024 - Present
eMerchandising for Watches and Jewelry on Amazon: Created and optimized Amazon content, including Brand Stores and A+ content for Lacoste, Tommy Hilfiger, Calvin Klein, and BOSS; managed seasonal updates and developed new content such as Best Sellers and product launch pages. Improved organic visibility for over 1,000 SKUs across five markets by targeted keyword strategies and optimized Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display). Prepared weekly campaign reports with KPIs (ROI, CVR, CPC, CTR, impressions, clicks) and insights on WoW and YoY trends.
Account Manager and Designer at KATAISA DIGITAL CONSULTING SLU
January 1, 2023 - January 1, 2024
Designed and created email marketing landing pages; led paid media campaigns (Meta, Google & TikTok Ads) for lead generation; analyzed campaign performance and provided optimization; client relationship management and follow-up; contributed to 45% revenue growth in 2023.
Head of Marketing and Communications at LAREGUSTOSA
October 1, 2022 - January 1, 2023
Led rebranding and defined brand vision, revamped social media strategy; organized street marketing activations and local market booths; managed delivery platform campaigns (Uber Eats & Just Eat) with promotions for Black Friday and World Cup matches, resulting in ~30% sales increase.
Creative Copywriter Trainee at NEWLINK SPAIN
March 1, 2022 - September 1, 2022
Developed digital storytelling and brand activation dossiers; created campaign names, story proposals, and activation strategies based on market trends; executed and managed campaigns for brands including JB, Florette, and Baileys.
Author / Publisher at Self-published (Amazon KDP)
June 1, 2017 - September 1, 2021
Drafted and published the book 'De ti para mí sin saberlo' on Amazon KDP; prepared its communication and marketing plan, achieving ~200 sales.
Head of Marketing and Communications at LAREGUSTOSA (food start up)
October 1, 2022 - January 1, 2023
Led rebranding efforts, defined brand vision, and revamped social media strategy, increasing brand recognition. Coordinated street marketing activations, local market booths, and food fairs. Managed delivery platform campaigns (Uber Eats, Just Eat) including Black Friday and World Cup promotions, resulting in ~30% sales lift.
Author & Publisher at Self-published / Personal Project
June 1, 2017 - September 1, 2021
Drafted and published the book “De ti para mí sin saberlo” on Amazon KDP; prepared its communication and marketing plan, achieving ~200 sales.

Education

Master's Degree in Advertising Management at Complutense University of Madrid
January 1, 2021 - January 1, 2022
Bachelor's Degree in Marketing and Market Research at University of Valladolid
January 1, 2017 - January 1, 2021
Master's Degree in Advertising Management at Complutense University of Madrid
January 1, 2021 - January 1, 2022
Bachelor’s Degree in Marketing and Market Research at University of Valladolid
January 1, 2017 - January 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services, Other, Education

Skills

Experience Level