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Hi, I’m Eva, a digital marketing professional focused on eCommerce and brand storytelling. I specialize in optimizing Amazon listings and launches, driving organic visibility, and crafting content that resonates across multiple markets. I enjoy turning data into insights and partnering with cross-functional teams to grow brands online. I’m fluent in Spanish and English with experience across Spain and Switzerland, and I bring creativity, adaptability, and a proactive mindset to every project. I love blending design with performance marketing to deliver measurable results and engaging customer experiences.…Hi, I’m Eva, a digital marketing professional focused on eCommerce and brand storytelling. I specialize in optimizing Amazon listings and launches, driving organic visibility, and crafting content that resonates across multiple markets. I enjoy turning data into insights and partnering with cross-functional teams to grow brands online. I’m fluent in Spanish and English with experience across Spain and Switzerland, and I bring creativity, adaptability, and a proactive mindset to every project. I love blending design with performance marketing to deliver measurable results and engaging customer experiences.

Eva Álvarez Senovilla

Brand Designer, Digital Marketer, Content Creator, +2

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Hi, I’m Eva, a digital marketing professional focused on eCommerce and brand storytelling. I specialize in optimizing Amazon listings and launches, driving organic visibility, and crafting content that resonates across multiple markets. I enjoy turning data into insights and partnering with cross-functional teams to grow brands online. I’m fluent in Spanish and English with experience across Spain and Switzerland, and I bring creativity, adaptability, and a proactive mindset to every project. I love blending design with performance marketing to deliver measurable results and engaging customer experiences.…Hi, I’m Eva, a digital marketing professional focused on eCommerce and brand storytelling. I specialize in optimizing Amazon listings and launches, driving organic visibility, and crafting content that resonates across multiple markets. I enjoy turning data into insights and partnering with cross-functional teams to grow brands online. I’m fluent in Spanish and English with experience across Spain and Switzerland, and I bring creativity, adaptability, and a proactive mindset to every project. I love blending design with performance marketing to deliver measurable results and engaging customer experiences.

Available to hire

Hi, I’m Eva, a digital marketing professional focused on eCommerce and brand storytelling. I specialize in optimizing Amazon listings and launches, driving organic visibility, and crafting content that resonates across multiple markets. I enjoy turning data into insights and partnering with cross-functional teams to grow brands online.

I’m fluent in Spanish and English with experience across Spain and Switzerland, and I bring creativity, adaptability, and a proactive mindset to every project. I love blending design with performance marketing to deliver measurable results and engaging customer experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

DaVinci Resolve Studio

Intermediate

Tableau

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

French

Beginner

Work Experience

Digital Marketing Coordinator at Movado Luxury Group

January 1, 2024 - Present

eMerchandising for Watches and Jewelry on Amazon: Created and optimized Amazon content, including Brand Stores and A+ content for Lacoste, Tommy Hilfiger, Calvin Klein, and BOSS; managed seasonal updates and developed new content such as Best Sellers and product launch pages. Improved organic visibility for over 1,000 SKUs across five markets by targeted keyword strategies and optimized Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display). Prepared weekly campaign reports with KPIs (ROI, CVR, CPC, CTR, impressions, clicks) and insights on WoW and YoY trends.

Account Manager and Designer at KATAISA DIGITAL CONSULTING SLU

January 1, 2023 - January 1, 2024

Designed and created email marketing landing pages; led paid media campaigns (Meta, Google & TikTok Ads) for lead generation; analyzed campaign performance and provided optimization; client relationship management and follow-up; contributed to 45% revenue growth in 2023.

Head of Marketing and Communications at LAREGUSTOSA

October 1, 2022 - January 1, 2023

Led rebranding and defined brand vision, revamped social media strategy; organized street marketing activations and local market booths; managed delivery platform campaigns (Uber Eats & Just Eat) with promotions for Black Friday and World Cup matches, resulting in ~30% sales increase.

Creative Copywriter Trainee at NEWLINK SPAIN

March 1, 2022 - September 1, 2022

Developed digital storytelling and brand activation dossiers; created campaign names, story proposals, and activation strategies based on market trends; executed and managed campaigns for brands including JB, Florette, and Baileys.

Author / Publisher at Self-published (Amazon KDP)

June 1, 2017 - September 1, 2021

Drafted and published the book 'De ti para mí sin saberlo' on Amazon KDP; prepared its communication and marketing plan, achieving ~200 sales.