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Hi, I’m Karishma Nikam. I’m a Digital Marketing professional with 4+ years of experience in performance marketing, SEO/SEM, and brand management. I’ve helped teams reduce CPA and increase lead volume through data-driven campaigns. I specialize in Google Ads, Meta Ads, and analytics tools like Google Analytics and Power BI to drive ROI and growth. I enjoy collaborating across teams to map customer journeys, optimize paid media, and automate engagement via CRM tools.…Hi, I’m Karishma Nikam. I’m a Digital Marketing professional with 4+ years of experience in performance marketing, SEO/SEM, and brand management. I’ve helped teams reduce CPA and increase lead volume through data-driven campaigns. I specialize in Google Ads, Meta Ads, and analytics tools like Google Analytics and Power BI to drive ROI and growth. I enjoy collaborating across teams to map customer journeys, optimize paid media, and automate engagement via CRM tools.

Karishma Nikam

Digital Marketer, Growth Marketer, Brand Strategist, +3

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Hi, I’m Karishma Nikam. I’m a Digital Marketing professional with 4+ years of experience in performance marketing, SEO/SEM, and brand management. I’ve helped teams reduce CPA and increase lead volume through data-driven campaigns. I specialize in Google Ads, Meta Ads, and analytics tools like Google Analytics and Power BI to drive ROI and growth. I enjoy collaborating across teams to map customer journeys, optimize paid media, and automate engagement via CRM tools.…Hi, I’m Karishma Nikam. I’m a Digital Marketing professional with 4+ years of experience in performance marketing, SEO/SEM, and brand management. I’ve helped teams reduce CPA and increase lead volume through data-driven campaigns. I specialize in Google Ads, Meta Ads, and analytics tools like Google Analytics and Power BI to drive ROI and growth. I enjoy collaborating across teams to map customer journeys, optimize paid media, and automate engagement via CRM tools.

Available to hire

Hi, I’m Karishma Nikam. I’m a Digital Marketing professional with 4+ years of experience in performance marketing, SEO/SEM, and brand management. I’ve helped teams reduce CPA and increase lead volume through data-driven campaigns.

I specialize in Google Ads, Meta Ads, and analytics tools like Google Analytics and Power BI to drive ROI and growth. I enjoy collaborating across teams to map customer journeys, optimize paid media, and automate engagement via CRM tools.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Hindi

Advanced

Marathi (Marāṭhī)

Advanced

Work Experience

Marketing Executive at Schbang Mumbai

February 1, 2024 - March 1, 2025

Led on-page and off-page SEO, keyword research, link-building, content calendar creation, and performance tracking to drive traffic and conversions.

Marketing Executive at TurtleMint Mumbai

March 1, 2025 - Present

Developed customer retention strategies by segmenting users by behavior, demographics, and purchase history; analyzed feedback and reduced churn.

Marketing Executive at Marketing Agency, Mumbai

April 1, 2022 - December 31, 2023

Planned, managed, and optimized Google Ads and Meta Ads campaigns, reduced CPA by 18% and increased lead volume by 22%; created retention strategies to improve engagement; delivered dashboards; allocated budgets for ROI.

Marketing Executive at Turtlemint

March 1, 2025 - Present

Planned, managed, and optimized Google Ads and Meta Ads campaigns, achieving a CPA reduction of 18% and a 22% increase in lead volume within 6 months. Nurtured ad-generated leads through CRM-based automated customer journeys (Clevertap, Aisensy, Gupshup), improving pipeline efficiency and driving higher conversion rates. Designed engagement campaigns to re-engage cold leads, achieving a 20% increase in lead reactivation at a lower cost per conversation. Built weekly and monthly performance dashboards to support data-driven decision making across marketing and business teams. Analyzed paid channel data to reallocate budgets dynamically, consistently improving ROI on ad spend.

Marketing Executive at Schbang

February 1, 2024 - March 1, 2025

Designed customer journey using automation tools to optimize and improve engagement metrics (Web Engage, Mailchimp). Built retention strategies through behavioural, demographic, and purchase-history segmentation to reduce customer churn. Planned and managed month-on-month campaign calendars for multiple brands, ensuring impactful marketing execution. Amazon Marketplace A+ content, refining product listings to boost discoverability, conversions, and customer experience.

Marketing Associate at Purple Style Labs

January 1, 2023 - February 1, 2024

Managed end-to-end SEO strategy (on-page & off-page), email, mobile, and app marketing across multiple product lines. Conducted in-depth keyword research, market analysis, and competitor benchmarking to inform content and campaign strategies. Executed performance marketing campaigns and maintained website performance and UI/UX to improve conversion rates. Leveraged Power BI to develop interactive dashboards providing actionable insights on customer behavior and campaign KPIs.

Marketing Executive at Performious Digital Marketing Agency

April 1, 2022 - December 1, 2023

Utilized advanced SEO tools for comprehensive keyword research, boosting organic traffic and improving search engine rankings. Developed and executed link-building strategies to acquire high-quality backlinks and increase domain authority. Managed content calendars for LinkedIn, website, and social media platforms, ensuring a consistent and engaging brand voice.