With 8+ years of experience as a Web Designer and UX/UI Designer, I build digital experiences that balance business goals, usability, and conversion. I blend visual design, information architecture, and content strategy with a strategic marketing mindset to deliver solutions that are functional, engaging, and aligned with client objectives. I have led end-to-end projects across sectors including retail, healthcare, energy, sustainability, architecture, technology, wellness, and services, collaborating with brands in Europe and North America such as COMBE, 7-Eleven, Farmacias del Ahorro, and Amazonia Pilates Lab. I work with WordPress, UX/UI, branding, graphic design, digital communication, and SEO, focusing on lead generation and user experience to strengthen brands and drive growth. I believe a digital product should not only look good but clearly communicate, build trust, and support real business goals.…

Sandra Hernández Cornejo

With 8+ years of experience as a Web Designer and UX/UI Designer, I build digital experiences that balance business goals, usability, and conversion. I blend visual design, information architecture, and content strategy with a strategic marketing mindset to deliver solutions that are functional, engaging, and aligned with client objectives. I have led end-to-end projects across sectors including retail, healthcare, energy, sustainability, architecture, technology, wellness, and services, collaborating with brands in Europe and North America such as COMBE, 7-Eleven, Farmacias del Ahorro, and Amazonia Pilates Lab. I work with WordPress, UX/UI, branding, graphic design, digital communication, and SEO, focusing on lead generation and user experience to strengthen brands and drive growth. I believe a digital product should not only look good but clearly communicate, build trust, and support real business goals.…

Available to hire

With 8+ years of experience as a Web Designer and UX/UI Designer, I build digital experiences that balance business goals, usability, and conversion. I blend visual design, information architecture, and content strategy with a strategic marketing mindset to deliver solutions that are functional, engaging, and aligned with client objectives.

I have led end-to-end projects across sectors including retail, healthcare, energy, sustainability, architecture, technology, wellness, and services, collaborating with brands in Europe and North America such as COMBE, 7-Eleven, Farmacias del Ahorro, and Amazonia Pilates Lab. I work with WordPress, UX/UI, branding, graphic design, digital communication, and SEO, focusing on lead generation and user experience to strengthen brands and drive growth. I believe a digital product should not only look good but clearly communicate, build trust, and support real business goals.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Advanced
Portuguese
Advanced

Work Experience

Senior Designer at MEDIFORMPLUS
February 1, 2025 - Present
Designed and developed websites and landing pages in WordPress with a focus on UX/UI, navigation clarity, and conversion. Managed and updated the e-commerce platform in PrestaShop, including product uploads, promotions, discount code setup, and banner design for campaigns. Conducted SEO audits, identifying opportunities to improve organic visibility, user experience, and conversion. Created marketing campaigns and digital assets, ensuring visual consistency across touchpoints. Led the visual concept for Meeting FENG 2025 and provided ongoing creative support for pharma/healthcare clients.
Senior Designer at MEDIFORMPLUS – Pharmaceutical Marketing
February 1, 2025 - Present
Designed and developed websites and landing pages in WordPress, with a strong focus on UX/UI, navigation clarity, and conversion. Managed and updated the e-commerce platform in PrestaShop, including product uploads and maintenance, promotional updates, discount code setup, and banner design for campaigns and seasonal initiatives. Conducted SEO audits, identifying improvement opportunities and proposing optimisation actions focused on organic visibility, user experience, and conversion.
Diseñadora Senior at MEDIFORMPLUS – Marketing Farmacéutico
February 1, 2025 - Present
Diseño de campañas de marketing, piezas de comunicación y branding para Farmacias y Laboratorios; diseño y desarrollo de sitios web y landing pages en WordPress (UX/UI); responsable de la identidad visual del Meeting Feng (el mayor congreso de gestión farmacéutica de España); diseño de piezas gráficas digitales e impresas: material POP, catálogos, publicidad, materiales corporativos; producción de contenido audiovisual para formaciones y cursos; garantía de coherencia visual y alineación con los objetivos estratégicos comerciales.
Web Designer / UX/UI Designer at SATUDIO
January 1, 2023 - Present
Designed and developed corporate websites, landing pages, and e-commerce solutions with emphasis on UX/UI, information architecture, and conversion. Implemented inbound marketing strategies, automation workflows, and supporting digital assets. Developed website content and strategic copy to strengthen value propositions, improve communication clarity, and support lead generation. Managed projects end-to-end, collaborating with clients and partners. Created branding systems, logos, and graphic assets for brands and businesses.
Freelance Web Designer UX/UI at SATUDIO – Multidisciplinary Creative Practice
January 1, 2023 - Present
Designed and developed corporate websites, landing pages, and e-commerce solutions for companies across different industries, with a focus on UX/UI, content structure, and conversion. Implemented inbound marketing strategies, automation workflows, and supporting digital assets. Developed website content and strategic copy to strengthen value propositions, improve communication clarity, and support lead generation. Managed projects end-to-end, from planning through delivery, working directly with clients and collaborators. Developed branding, visual identity systems, logos, and graphic assets for brands and businesses.
Diseñadora Web / Freelance at SATUDIO
January 1, 2023 - Present
Diseño y Desarrollo de sitios web optimizados para aumentar la visibilidad en motores de búsqueda, mejorar la captación y conversión de leads; implementación de estrategias de Inbound Marketing y automatización; creación de contenido creativo y copywriting estratégico para medios digitales.
Key Account Manager at SENTIDO COMÚN – Marketing Agency
January 1, 2022 - September 1, 2024
Managed nationwide marketing campaigns for Farmacias del Ahorro, ensuring alignment between commercial strategy, creative execution, and delivery. Coordinated digital, traditional, e-commerce, trade marketing, merchandising, and promotional materials. Developed integrated marketing strategies for loyalty programs, product launches, and campaigns. Tracked KPIs and analyzed results to optimize campaign performance and brand initiatives. Developed briefs and managed strategic communication with clients, creative teams, and suppliers through digital tools.
Project Manager at CLUSTER & BOSK – Creative Agency
January 1, 2022 - September 30, 2024
Acted as a strategic liaison between clients and the creative team, ensuring smooth coordination during the production of audiovisual content for campaigns for 7-Eleven, Farmacias del Ahorro, Atún Marina Azul, and Plaza Sendero. Planned and supervised audiovisual projects aligned with each brand’s communication and marketing goals. Oversaw all stages of production, from pre-production to final delivery, ensuring content quality and consistency.
Key Account Manager (Farmacias del Ahorro) at SENTIDO COMÚN – Marketing Agency
January 1, 2022 - September 30, 2024
Managed nationwide marketing campaigns for Farmacias del Ahorro, ensuring alignment between commercial strategy, creative execution, and delivery. Coordinated digital, traditional, e-commerce, trade marketing, merchandising, and promotional materials. Developed integrated marketing strategies for loyalty programmes, product launches, and commercial campaigns. Tracked KPIs and analysed results to optimise campaign performance and brand initiatives. Developed briefs and managed strategic communication with clients, creative teams, and suppliers through digital tools.
Project Manager de Medios at CLUSTER & BOSK – Productora Audiovisual
January 1, 2022 - September 30, 2024
Enlace estratégico entre el equipo creativo y los clientes, garantizando una coordinación efectiva durante la producción de contenido audiovisual para campañas de marcas como 7-Eleven, Farmacias del Ahorro, Atún Marina Azul y Plaza Sendero; desarrollo y planificación de contenido audiovisual para la producción de videos promocionales y educativos, asegurando su alineación con los objetivos de comunicación y marketing de la marca; supervisión de todas las etapas del proceso de producción, asegurando la calidad y coherencia en el contenido, alineado con los objetivos de marca y estrategia de comunicación, desde la preproducción hasta la entrega final.
Directora de Cuentas Clave (Farmacias del Ahorro) at SENTIDO COMÚN – Agencia de Marketing
January 1, 2022 - September 30, 2024
Gestión de campañas de marketing para Farmacias del Ahorro a nivel nacional; coordinación de área digital, tradicional, e-commerce, trade, merchandising y folletos promocionales asegurando alineación a la estrategia de marca y comercial; desarrollo y gestión de estrategias integrales de marketing para planes de lealtad y lanzamientos; análisis de KPI’s para medir el rendimiento de las campañas y estrategias de marketing; supervisión del contenido creativo y gestión de influenciadores, asegurando su alineación con los objetivos de campaña; desarrollo de briefs para proyectos creativos; comunicación eficaz con el cliente y planificación a través de herramientas digitales.
Digital Marketing Coordinator at SENTIDO COMÚN – Marketing Agency
November 1, 2017 - January 31, 2022
Planned media strategies and managed more than 20 social media accounts simultaneously, optimising their digital presence. Developed digital strategies and campaigns aligned with marketing and communication objectives. Coordinated content creation, design, and digital campaign management. Analysed key metrics to assess performance and implement data-driven improvements.
Coordinadora de Marketing Digital at SENTIDO COMÚN – Agencia de Marketing
November 1, 2017 - January 31, 2022
Planificación de medios y gestión simultánea de más de 20 cuentas de redes sociales, optimizando su presencia digital; desarrollo de estrategias y campañas digitales alineadas con los objetivos de mercadotecnia; coordinación efectiva en la comunicación, creación de contenido, diseño y gestión integral de proyectos; creación, planificación y programación de contenido relevante y atractivo en diversas plataformas, maximizando el engagement; análisis de métricas clave para evaluar la efectividad de las estrategias y realizar ajustes basados en datos para mejorar resultados.
Community Manager & Graphic Designer at KITCHEN TIME – Architecture Studio
January 1, 2017 - November 30, 2017
Designed and supervised the development of an online quotation tool for EVO, a B2B manufacturing company. Managed social media channels and implemented paid campaigns through Meta Ads. Created and scheduled content, as well as graphic and audiovisual materials. Developed motion graphics pieces, copywriting, and promotional assets.
Community Manager + Diseñadora Gráfica + Animación at KITCHEN TIME – Estudio de Arquitectura
January 1, 2017 - November 30, 2017
Diseño y supervisión del desarrollo de una herramienta de cotización online para EVO, una empresa B2B de manufactura de puertas y módulos; gestión integral de redes sociales, incluyendo la implementación de estrategias de publicidad digital (pautas); creación y calendarización de contenido y diseño gráfico alineado con los objetivos de la marca; producción de materiales audiovisuales y motion graphics para campañas de marketing y comunicación; copywriting para redes sociales, folletos y revistas.

Education

Máster en Marketing Digital at EUDE Business School
January 1, 2024 - December 31, 2025
Arte Digital y Negocios Multimedia, Licenciatura at CEDIM School of Design
January 1, 2012 - December 31, 2016
Producción Audiovisual at CEDIM School of Design
April 1, 2013 - April 1, 2013
Master’s Degree in Digital Marketing at EUDE Business School
January 1, 2024 - December 31, 2025
Bachelor’s Degree in Digital Art & Multimedia at CEDIM School of Design
January 1, 2012 - December 31, 2016
Master’s Degree in Digital Marketing at EUDE Business School
January 1, 2024 - January 1, 2025
Bachelor’s Degree in Digital Art & Multimedia Business at CEDIM School of Design
January 1, 2012 - January 1, 2016

Qualifications

Audiovisual Production
April 1, 2013 - April 4, 2026
Audiovisual Production
April 1, 2013 - April 4, 2026

Industry Experience

Healthcare, Retail, Media & Entertainment, Professional Services, Software & Internet, Life Sciences, Energy & Utilities, Real Estate & Construction, Education, Other

Skills

Experience Level