Led a complete overhaul of the digital presence and brand identity across the Croydon, Ringwood, and Surrey Hills locations, establishing cohesive messaging and modernizing the organization's online footprint. Spearheaded social media growth strategies, generating over 100K views within the first month, highlighted by a top-performing video with 50K views. Managed end-to-end production of a multi-centre documentary-style video for the Chesterfield Farm excursion, including draft analysis, voice-over scripting, and on-camera interviews with ownership. Produced and launched multi-channel initiatives such as 'The Chokliteers Podcast' and the rollout of the 'The Chokliteers' children’s book series to integrate educational themes like sustainability with community marketing. Used Looker Studio for analytics to optimize Instagram performance and drive data-informed engagement.

Project Manager (Digital Strategy and SEO Projects) at Rankfast

January 1, 2024 - February 1, 2025

Delivered 14 cross-industry digital projects by scoping/WBS, staffing a 7-person team, and running sprints, achieving 96% on-time delivery within ±5% budget. Architected technical and content SEO programs for key accounts, coordinating dev/content execution; lifted organic sessions by 52%, added 110 top-10 keywords, and grew MQLs by 29% in 6 months. Optimised a $220K media/tooling budget by reallocating to high-ROI channels, reduced CPL by 37% and delivered 3.4:1 marketing ROI. Instituted weekly status and QBR governance, cleaned RAID logs, cut approval cycles 32%, achieved CSAT 4.8/5, and secured 90% renewal/upsell.

Operations Analyst (Strategic Projects) at Scale Facilitation

January 1, 2023 - December 1, 2023

Centralised PMO cadence across four portfolio companies (Recharge Industries, Allied Magnets, Nano Foundries, BritishVolt), standardising WBS/RAID and weekly steering; kept eight strategic projects 94% on schedule with ±4% budget variance. Coordinated critical path delivery for rare earth magnet and semiconductor factory programs by aligning engineering, procurement, and regulatory workstreams; accelerated phase-gate approvals by 23% and brought two workstreams forward by 3 weeks. Instituted async operating rhythms (decision logs, RFCs, template packs) across AU–UK–US time zones; cut decision latency 50% (3.0 to 1.5 days) and lifted document turnaround +35%. Led root-cause analysis on procurement and change control, simplifying vendor onboarding and revising SOPs; reduced lead times 18% and rework 22%. Built executive dashboards (Excel) tracking scope, spend, and risk; surfaced 7 high-risk items early and prevented 4 weeks of cumulative schedule slippage.