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I am a results-driven Brand and Digital Marketer with 10+ years in fast-paced telecom and tech environments, specializing in brand building, integrated campaigns, and data-driven performance marketing. I excel at aligning marketing strategy with business goals, leading cross-functional teams and agency networks to deliver measurable revenue growth and customer engagement across ATL, BTL and digital channels. In my work, I partner closely with product, sales, and CX teams to optimize omnichannel touchpoints, leverage first-party data, and drive continuous improvement through experimentation, analytics, and CRM-driven communications. I’m passionate about building strong brands, delivering impactful campaigns, and turning strategy into tangible business results across B2C and B2B contexts.…I am a results-driven Brand and Digital Marketer with 10+ years in fast-paced telecom and tech environments, specializing in brand building, integrated campaigns, and data-driven performance marketing. I excel at aligning marketing strategy with business goals, leading cross-functional teams and agency networks to deliver measurable revenue growth and customer engagement across ATL, BTL and digital channels. In my work, I partner closely with product, sales, and CX teams to optimize omnichannel touchpoints, leverage first-party data, and drive continuous improvement through experimentation, analytics, and CRM-driven communications. I’m passionate about building strong brands, delivering impactful campaigns, and turning strategy into tangible business results across B2C and B2B contexts.

Sadan Upadhyay

Brand Strategist, Marketing Strategist, Growth Marketer, +2

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I am a results-driven Brand and Digital Marketer with 10+ years in fast-paced telecom and tech environments, specializing in brand building, integrated campaigns, and data-driven performance marketing. I excel at aligning marketing strategy with business goals, leading cross-functional teams and agency networks to deliver measurable revenue growth and customer engagement across ATL, BTL and digital channels. In my work, I partner closely with product, sales, and CX teams to optimize omnichannel touchpoints, leverage first-party data, and drive continuous improvement through experimentation, analytics, and CRM-driven communications. I’m passionate about building strong brands, delivering impactful campaigns, and turning strategy into tangible business results across B2C and B2B contexts.…I am a results-driven Brand and Digital Marketer with 10+ years in fast-paced telecom and tech environments, specializing in brand building, integrated campaigns, and data-driven performance marketing. I excel at aligning marketing strategy with business goals, leading cross-functional teams and agency networks to deliver measurable revenue growth and customer engagement across ATL, BTL and digital channels. In my work, I partner closely with product, sales, and CX teams to optimize omnichannel touchpoints, leverage first-party data, and drive continuous improvement through experimentation, analytics, and CRM-driven communications. I’m passionate about building strong brands, delivering impactful campaigns, and turning strategy into tangible business results across B2C and B2B contexts.

Available to hire

I am a results-driven Brand and Digital Marketer with 10+ years in fast-paced telecom and tech environments, specializing in brand building, integrated campaigns, and data-driven performance marketing. I excel at aligning marketing strategy with business goals, leading cross-functional teams and agency networks to deliver measurable revenue growth and customer engagement across ATL, BTL and digital channels.

In my work, I partner closely with product, sales, and CX teams to optimize omnichannel touchpoints, leverage first-party data, and drive continuous improvement through experimentation, analytics, and CRM-driven communications. I’m passionate about building strong brands, delivering impactful campaigns, and turning strategy into tangible business results across B2C and B2B contexts.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Brand & Digital Marketing Specialist at Ncell Axiata Limited

October 1, 2022 - November 1, 2024

Led development and execution of brand strategies aligned with business goals, ensuring consistent messaging across campaigns, platforms and retail touchpoints by coordinating agencies and managing media plans; collaborated with Nielsen, Kantar and Max Media for brand health assessment and strategic direction. Directed multi‑agency performance marketing (Axiata Digital, Pinstorm and Marching Ants) across PPC, SEO/SEM, paid social, app engagement and influencer collaborations; implemented data-driven campaigns using first‑party data, audience segmentation and A/B testing to improve ROAS, CTR and CPC. Managed full marketing budget with P&L accountability, negotiating contracts and optimizing media spends; partnered with product, DevOps, ecommerce, procurement, sales and CX teams to enable omnichannel marketing automation and brand governance. Led a team of marketing professionals; oversaw end‑to‑end email marketing and CRM-driven communications.

Assistant Brand & Digital Marketing Specialist at Ncell Axiata Limited

September 1, 2018 - October 1, 2022

Led formulation and rollout of national and regional campaigns including product launches and festival promotions; maintained brand tone across ATL, BTL, digital and in-store channels; designed trade collaterals for 10,000+ retail points; conducted competitive monitoring and gap analysis to deliver actionable differentiation insights. Executed Google Ads and social campaigns across Facebook, Instagram, YouTube and display networks, improving engagement and CTR while reducing acquisition cost through continuous A/B testing and conversion rate optimization. Conducted SEO audits and SEM strategies; used Synthesio and Talkwalker for sentiment tracking and crisis monitoring to improve NPS. Key win: 3M app acquisitions and MAU growth through app-first marketing, ASO and targeted digital campaigns.

Assistant GTM Specialist at Ncell Axiata Limited

March 1, 2016 - September 1, 2018

Built and executed end-to-end GTM strategies for new product launches covering market positioning, audience targeting, competitive differentiation and 360° creative assets across ATL, BTL and digital channels; led agencies to craft compelling campaign narratives aligned with brand guidelines. Launched OTT partnerships including Yonder Music and iFlix in 2017, accelerating digital content adoption and streaming monetization across Nepal. Coordinated cross-functional timelines with product, sales and marketing teams to ensure on-time and on-budget delivery; incorporated post-launch performance data and market feedback to continuously optimize campaign effectiveness. Key win: Day-1 360° rebranding campaign post-Axiata acquisition (2016).

Senior Customer Relations Representative at Ncell Axiata Limited

August 1, 2011 - February 1, 2016

Led retail operations team delivering frontline customer service, sales support and inventory management at an exclusive outlet; built deep understanding of customer behavior, product positioning and competitive landscape. Collaborated with sales and marketing teams on in-store promotions and product awareness initiatives, ensuring brand consistency at the point of sale.

Marketing Coordinator | Sales Representative at Mercantile Communications Pvt. Ltd.

July 1, 2006 - July 1, 2011

Led marketing team coordination supporting campaign execution and customer acquisition initiatives for broadband and web/email hosting services; achieved sales targets by identifying customer needs and presenting tailored internet solutions; planned and executed promotional activities and events to drive service awareness and generate leads in a competitive market.